In short —12 price targets published on Synchrony Financial over 90 days: 6 bullish, 0 bearish (50% positive), median target $86. The highest-ranked firm to weigh in is Wolfe Research (rank 15, 59% hit rate). For each call below we show the firm's real track record — not just its opinion.
The last 12 analyst calls on SYF
Newest first. The "verdict" is our read on the firm, based on its past calls replayed against actual prices.
Neutral
Morgan Stanley · Equal-Weight · target $83 (+13% vs price that day)
Our verdict — Morgan Stanley ranks #48 of 65 in our leaderboard: 15.8% hit rate on Synchrony Financial (19 scored calls on this stock), 12.5% average gain per call, +3 pts vs its sector.
Neutral
JP Morgan · Neutral · target $74 (+1% vs price that day)
Our verdict — JP Morgan ranks #36 of 65 in our leaderboard: 100% hit rate on Synchrony Financial (5 scored calls on this stock), 16% average gain per call, +4 pts vs its sector.
Neutral
BMO Capital · Market Perform · target $81 (+11% vs price that day)
Our verdict — BMO Capital ranks #42 of 65 in our leaderboard: 64.3% hit rate on Synchrony Financial (14 scored calls on this stock), 14.9% average gain per call, +3 pts vs its sector.
Bullish
TD Cowen · Buy · target $86 (+20% vs price that day)
Our verdict — TD Cowen ranks #59 of 65 in our leaderboard: 100% hit rate on Synchrony Financial (3 scored calls on this stock), 14.1% average gain per call, 0 pts vs its sector.
Neutral
UBS · Neutral · target $81 (+12% vs price that day)
Our verdict — UBS ranks #23 of 65 in our leaderboard: 62.7% hit rate across all stocks, 17.7% average gain per call, +6 pts vs its sector.
Our verdict — Evercore ISI Group ranks #41 of 65 in our leaderboard: 71.4% hit rate on Synchrony Financial (7 scored calls on this stock), 15.2% average gain per call, +4 pts vs its sector.
Bullish
Wolfe Research · Outperform · target $90 (+13% vs price that day)
Our verdict — Wolfe Research ranks #15 of 65 in our leaderboard: 59% hit rate across all stocks, 16.1% average gain per call, +9 pts vs its sector.
Neutral
UBS · Neutral · target $87 (+10% vs price that day)
Our verdict — UBS ranks #23 of 65 in our leaderboard: 62.7% hit rate across all stocks, 17.7% average gain per call, +6 pts vs its sector.
Our verdict — Evercore ISI Group ranks #41 of 65 in our leaderboard: 71.4% hit rate on Synchrony Financial (7 scored calls on this stock), 15.2% average gain per call, +4 pts vs its sector.
Bullish
Wells Fargo · Overweight · target $88 (+23% vs price that day)
Our verdict — Wells Fargo ranks #45 of 65 in our leaderboard: 54.5% hit rate on Synchrony Financial (11 scored calls on this stock), 14.7% average gain per call, +3 pts vs its sector.
Neutral
RBC Capital · Sector Perform · target $80 (+11% vs price that day)
Our verdict — RBC Capital ranks #62 of 65 in our leaderboard: 61% hit rate across all stocks, 9% average gain per call, -2 pts vs its sector.
Bullish
Baird · Outperform · target $90 (+24% vs price that day)
Our verdict — Baird ranks #52 of 65 in our leaderboard: 64.2% hit rate across all stocks, 16.7% average gain per call, +2 pts vs its sector.
⚠️ Price targets as published by the firms, timestamped at their publication date. The upside shown is vs the price on the day of the call, not today's price. Informational data, not investment advice.
Frequently asked questions
What are analysts saying about SYF right now?
Over the last 90 days, 12 price targets were published on Synchrony Financial: 6 bullish and 0 bearish (50% positive). The median target is $86. The latest call is from October 12, 2026.
Should you trust these price targets?
Not blindly — that's the point of this page: next to each call we show the firm's real track record — its rank among 65 tracked firms, its hit rate and its average gain per call. An ambitious target from a firm that is wrong 6 times out of 10 is not worth the same as one from a consistent firm.
Which firm covering SYF is the most reliable?
Among the firms that published on Synchrony Financial in the last 90 days, our highest-ranked is Wolfe Research (rank 15 of 65, 59% hit rate, 16.1% average gain per call).
Where does this data come from?
From analyst price targets, timestamped at publication then replayed against the actual price. Firm rankings come from our analyst leaderboard. Updated daily.
💬 A question about Synchrony Financial?The JPI assistant answers using our backtest data.