Under Armour (Class C) (UA) stock: analyst price target and their real reliability

Live quote · data updated Aug 28, 2026

Under Armour (Class C) · Consumer Discretionary · ref. ETF XLY · 50 calls · price $4.96

What the company does: Under Armour, Inc., together with its subsidiaries, engages designs, developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth.

📈 Under Armour (Class C) (UA) stock price

$4.96+1.0% over range

Aug 28, 25low $3.96 · high $7.88Aug 27, 26

📏 Click 2 points (left → right) to measure the change · click again to clear.

SellBuy

Hold

No recent rating

📊 JPI status : Under Armour (Class C) has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →

🎯 UA price target & analyst consensus — price $4.96

The price target

Highest target—

Median target—

Lowest target—

Current price$4.96

⭐ What the most reliable analysts say

No reliable analyst is bullish on this stock right now. A “reliable” analyst is a firm that, on this sector, hits more than 55% of its targets and beats its sector. None of them sees upside here — which is exactly why this stock is in no JPI selection.

The consensus · 0 ratings (last 6 months)

Go deeper on the analysts

🎯 UA price target all

All 50 calls, one by one, with our verdict on each firm.

→ See all 50 targets, analyst by analyst

💡 The best analysts on UA most reliable

Their real reliability on UA, firm by firm: who was right, who was wrong.

→ See their reliability on UA

All analysts (the consensus) · vs · the best (those who've been right)

💬 A question about Under Armour (Class C)? The JPI assistant answers using our backtest data.

🏛️ Under Armour (Class C) insider buying: who's buying and how much › open the full page

2 insiders bought2 buys / 6 mo $6.0M👥 Cluster buy

🔎 Detailed analyses

📊 Returns & performance 🏛️ Insider buying

✅ Historical analyst reliability on UA

Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.

Firm ↕	% right i ↕	Gain vs sector i ↕	Calls i ↕
Morgan Stanley ↗	33%	+0.4%	3
FBR Capital	33%	-5.9%	3
Citigroup ↗	33%	-11.6%	3
Deutsche Bank ↗	25%	-24.2%	4
Stifel ↗	17%	-4.8%	6
Sterne Agee	0%	0.0%	3
Canaccord Genuity ↗	0%	0.0%	3
Credit Suisse	0%	0.0%	2
Barclays ↗	0%	0.0%	2
DA Davidson ↗	0%	-8.6%	4

See the other 7 firms

B. Riley Securities ↗	0%	-49.5%	2
Brean Capital	0%	-39.9%	3
JP Morgan ↗	0%	-32.4%	2
Cowen & Co.	0%	-30.0%	2
Piper Sandler ↗	0%	-27.7%	2
Susquehanna ↗	0%	-26.9%	2
Buckingham Research	0%	-22.7%	2

📊 What $1,000 invested in Under Armour (Class C) would be worth › open the full page

In short — $1,000 invested in Under Armour (Class C) 10 years ago would be worth $160 today, i.e. -17%/yr on average. Best year: 2018 (+21%), worst: 2022 (-51%). Price performance, excluding dividends.

If I'd invested $1,000 in Under Armour (Class C)

Investment	Worth today	Gain
1 years ago	$867	-13%
3 years ago	$725	-27%
5 years ago	$435	-57%

→ See Under Armour (Class C)'s full return history + gain calculator

Return by year (Under Armour (Class C))

Year	Return	$1,000 invested at year start
2026 (YTD)	+35%	$1,348 (+35%)
2025	-36%	$867 (-13%)
2024	-11%	$775 (-23%)

→ See Under Armour (Class C)'s full return history + gain calculator

⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

📰 Recent news on Under Armour (Class C)

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📋 All analyst calls on UA

Stifel ↗

Jun 24, 24

▲ Buy · 🎯$9

Price at call : $6.95 — upside +29%

Today : $4.96 — upside +81%

Expected +29% · Actual -6% · Reason (≥ +15%) : ✗ No

🎯 on UA : 25% (4 calls matureds) · 📊 on Cons. disc. : 36.2% · +1.0% (232 calls)

-6.2%

stock -6% · XLY +19%

matured Jun 24, 25

Citigroup ↗

Oct 26, 22

■ Neutral neutral · not a buy · 🎯$8

Price at call : $6.38 — gap to target +25%

Today : $4.96 — gap to target +61%

🎯 on UA : 50% (2 calls matureds) · 📊 on Cons. disc. : 50.2% · -2.7% (279 calls)

in progress (365j)
matures : Oct 26, 23

Morgan Stanley ↗

Feb 2, 22

▲ Overweight · 🎯$24

Price at call : $16.56 — upside +45%

Today : $4.96 — upside +384%

Expected +45% · Actual -32% · Reason (≥ +15%) : ✗ No

🎯 on UA : 50% (2 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)

-32.5%

stock -32% · XLY -16%

matured Feb 2, 23

Credit Suisse

Feb 12, 20

■ Neutral neutral · not a buy · 🎯$17

Price at call : $15.45 — gap to target +10%

Today : $4.96 — gap to target +243%

🎯 on UA : no call matured yet · 📊 unranked overall

in progress (365j)
matures : Feb 11, 21

JP Morgan ↗

May 17, 19

▲ Overweight · 🎯$29

Price at call : $20.7 — upside +40%

Today : $4.96 — upside +485%

Expected +40% · Actual -65% · Reason (≥ +15%) : ✗ No

🎯 on UA : 0% (1 call matured) · 📊 on Cons. disc. : 47.4% · +2.0% (323 calls)

-64.7%

stock -65% · XLY +3%

matured May 16, 20

JP Morgan ↗

Feb 14, 18

■ Neutral neutral · not a buy · 🎯$13

Price at call : $16.14 — gap to target -19%

Today : $4.96 — gap to target +162%

🎯 on UA : 0% (1 call matured) · 📊 on Cons. disc. : 47.4% · +2.0% (323 calls)

in progress (365j)
matures : Feb 14, 19

CLSA

Jan 19, 17

▲ Buy · 🎯$37

Price at call : $25.26 — upside +46%

Today : $4.96 — upside +646%

Expected +46% · Actual -49% · Reason (≥ +15%) : ✗ No

🎯 on UA : 0% (1 call matured) · 📊 unranked overall

-49.1%

stock -49% · XLY +26%

matured Jan 19, 18

Stifel ↗

Nov 28, 16

■ Hold neutral · not a buy · 🎯$28

Price at call : $25.86 — gap to target +8%

Today : $4.96 — gap to target +465%

🎯 on UA : 25% (4 calls matureds) · 📊 on Cons. disc. : 36.2% · +1.0% (232 calls)

in progress (365j)
matures : Nov 28, 17

See the other 42 calls, newest to oldest

Mizuho ↗

Oct 26, 16

■ Neutral neutral · not a buy

🎯 on UA : 0% (1 call matured) · 📊 on Cons. disc. : 30.6% · -14.1% (49 calls)

in progress (365j)
matures : Oct 26, 17

Stifel ↗

Oct 25, 16

■ Hold neutral · not a buy

🎯 on UA : 25% (4 calls matureds) · 📊 on Cons. disc. : 36.2% · +1.0% (232 calls)

in progress (365j)
matures : Oct 25, 17

Piper Sandler ↗

Oct 14, 16

▲ Overweight

Actual -55% · Reason (≥ +15%) : ✗ No

🎯 on UA : 0% (1 call matured) · 📊 on Cons. disc. : 46.1% · +10.6% (102 calls)

-55.4%

stock -55% · XLY +16%

matured Oct 14, 17

Wells Fargo ↗

Oct 10, 16

▲ Outperform

Actual -53% · Reason (≥ +15%) : ✗ No

🎯 on UA : 0% (1 call matured) · 📊 on Cons. disc. : 42.3% · -8.5% (196 calls)

-53.4%

stock -53% · XLY +14%

matured Oct 10, 17

Guggenheim ↗

Sep 30, 16

▲ Buy

Actual -55% · Reason (≥ +15%) : ✗ No

🎯 on UA : 0% (1 call matured) · 📊 on Cons. disc. : 27.9% · -13.9% (61 calls)

-55.5%

stock -55% · XLY +13%

matured Sep 30, 17

Nomura

Sep 13, 16

■ Neutral neutral · not a buy

🎯 on UA : no call matured yet · 📊 unranked overall

in progress (365j)
matures : Sep 13, 17

Argus Research ↗

Aug 31, 16

■ Hold neutral · not a buy

🎯 on UA : 0% (1 call matured) · 📊 on Cons. disc. : 33.3% · -8.8% (45 calls)

in progress (365j)
matures : Aug 31, 17

Susquehanna ↗

Aug 12, 16

▲ Positive · 🎯$50

Price at call : $37.1 — upside +35%

Today : $4.96 — upside +908%

Expected +35% · Actual -54% · Reason (≥ +15%) : ✗ No

🎯 on UA : 0% (1 call matured) · 📊 on Cons. disc. : 44% · +7.0% (50 calls)

-53.9%

stock -54% · XLY +10%

matured Aug 12, 17

Buckingham Research

Jun 20, 16

▲ Buy · 🎯$48

Price at call : $34.77 — upside +38%

Today : $4.96 — upside +868%

Expected +38% · Actual -45% · Reason (≥ +15%) : ✗ No

🎯 on UA : 0% (1 call matured) · 📊 unranked overall

-45.3%

stock -45% · XLY +14%

matured Jun 20, 17

Jefferies ↗

Jun 1, 16

■ Hold neutral · not a buy · 🎯$42

Price at call : $33.48 — gap to target +25%

Today : $4.96 — gap to target +747%

🎯 on UA : no call matured yet · 📊 on Cons. disc. : 37.6% · -5.0% (149 calls)

in progress (365j)
matures : Jun 1, 17

Goldman Sachs ↗

Jun 1, 16

■ Neutral neutral · not a buy · 🎯$45

Price at call : $33.48 — gap to target +34%

Today : $4.96 — gap to target +807%

🎯 on UA : no call matured yet · 📊 on Cons. disc. : 34.2% · -9.0% (196 calls)

in progress (365j)
matures : Jun 1, 17

Citigroup ↗

Jun 1, 16

▲ Buy · 🎯$50

Price at call : $33.48 — upside +49%

Today : $4.96 — upside +908%

Expected +49% · Actual -45% · Reason (≥ +15%) : ✗ No

🎯 on UA : 50% (2 calls matureds) · 📊 on Cons. disc. : 50.2% · -2.7% (279 calls)

-45.1%

stock -45% · XLY +16%

matured Jun 1, 17

Credit Suisse

Jun 1, 16

■ Neutral neutral · not a buy · 🎯$35

Price at call : $33.48 — gap to target +5%

Today : $4.96 — gap to target +606%

🎯 on UA : no call matured yet · 📊 unranked overall

in progress (365j)
matures : Jun 1, 17

Goldman Sachs ↗

May 4, 16

■ Neutral neutral · not a buy · 🎯$49

Price at call : $37.13 — gap to target +32%

Today : $4.96 — gap to target +888%

🎯 on UA : no call matured yet · 📊 on Cons. disc. : 34.2% · -9.0% (196 calls)

in progress (365j)
matures : May 4, 17

Brean Capital

May 4, 16

■ Hold neutral · not a buy

🎯 on UA : 0% (3 calls matureds) · 📊 unranked overall

in progress (365j)
matures : May 4, 17

B. Riley Securities ↗

Apr 22, 16

▲ Buy

Actual -60% · Reason (≥ +15%) : ✗ No

🎯 on UA : 0% (2 calls matureds) · 📊 on Cons. disc. : 38.8% · +21.4% (129 calls)

-59.9%

stock -60% · XLY +12%

matured Apr 22, 17

Deutsche Bank ↗

Apr 22, 16

▲ Buy · 🎯$53

Price at call : $44.74 — upside +18%

Today : $4.96 — upside +969%

Expected +18% · Actual -60% · Reason (≥ +15%) : ✗ No

🎯 on UA : 0% (2 calls matureds) · 📊 on Cons. disc. : 43.1% · +5.9% (197 calls)

-59.9%

stock -60% · XLY +12%

matured Apr 22, 17

Cowen & Co.

Apr 22, 16

▲ Outperform · 🎯$51

Price at call : $44.74 — upside +14%

Today : $4.96 — upside +928%

Expected +14% · Actual -60% · Reason (≥ +15%) : ✗ No

🎯 on UA : 0% (1 call matured) · 📊 unranked overall

-59.9%

stock -60% · XLY +12%

matured Apr 22, 17

Brean Capital

Apr 22, 16

▲ Buy · 🎯$50

Price at call : $44.74 — upside +12%

Today : $4.96 — upside +908%

Expected +12% · Actual -60% · Reason (≥ +15%) : ✗ No

🎯 on UA : 0% (3 calls matureds) · 📊 unranked overall

-59.9%

stock -60% · XLY +12%

matured Apr 22, 17

Brean Capital

Jan 29, 16

▲ Buy · 🎯$88

Price at call : $41.21 — upside +114%

Today : $4.96 — upside +1674%

Expected +114% · Actual -39% · Reason (≥ +15%) : ✗ No

🎯 on UA : 0% (3 calls matureds) · 📊 unranked overall

-39.1%

stock -39% · XLY +15%

matured Jan 28, 17

B. Riley Securities ↗

Jan 28, 16

▲ Buy

Actual -39% · Reason (≥ +15%) : ✗ No

🎯 on UA : 0% (2 calls matureds) · 📊 on Cons. disc. : 38.8% · +21.4% (129 calls)

-39.1%

stock -39% · XLY +15%

matured Jan 27, 17

Deutsche Bank ↗

Jan 26, 16

▲ Buy · 🎯$95

Price at call : $41.21 — upside +131%

Today : $4.96 — upside +1815%

Expected +131% · Actual -38% · Reason (≥ +15%) : ✗ No

🎯 on UA : 0% (2 calls matureds) · 📊 on Cons. disc. : 43.1% · +5.9% (197 calls)

-38.1%

stock -38% · XLY +18%

matured Jan 25, 17

B. Riley Securities ↗

Jan 26, 16

■ Neutral neutral · not a buy

🎯 on UA : 0% (2 calls matureds) · 📊 on Cons. disc. : 38.8% · +21.4% (129 calls)

in progress (365j)
matures : Jan 25, 17

OTR Global

Jan 13, 16

■ Mixed neutral · not a buy

🎯 on UA : no call matured yet · 📊 unranked overall

in progress (365j)
matures : Jan 12, 17

Morgan Stanley ↗

Jan 11, 16

▼ Underweight · 🎯$62

Price at call : $41.21 — upside +50%

Today : $4.96 — upside +1150%

Expected +50% · Actual -34% · Reason (≤ −15%) : ✓ Yes

🎯 on UA : 50% (2 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)

+33.7%

stock -34% · XLY +13%

matured Jan 10, 17

Berenberg ↗

Jan 5, 16

▲ Buy

Actual -36% · Reason (≥ +15%) : ✗ No

🎯 on UA : 0% (1 call matured) · 📊 unranked overall

-35.5%

stock -36% · XLY +8%

matured Jan 4, 17

Mizuho ↗

Dec 18, 15

▲ Buy

Actual -38% · Reason (≥ +15%) : ✗ No

🎯 on UA : 0% (1 call matured) · 📊 on Cons. disc. : 30.6% · -14.1% (49 calls)

-38.4%

stock -38% · XLY +7%

matured Dec 17, 16

BB&T Capital

Oct 23, 15

■ Hold neutral · not a buy

🎯 on UA : no call matured yet · 📊 unranked overall

in progress (365j)
matures : Oct 22, 16

Brean Capital

Oct 15, 15

▲ Buy · 🎯$117

Price at call : $41.21 — upside +184%

Today : $4.96 — upside +2259%

Expected +184% · Actual -21% · Reason (≥ +15%) : ✗ No

🎯 on UA : 0% (3 calls matureds) · 📊 unranked overall

-20.5%

stock -21% · XLY -0%

matured Oct 14, 16

Piper Sandler ↗

Oct 14, 15

■ Neutral neutral · not a buy

🎯 on UA : 0% (1 call matured) · 📊 on Cons. disc. : 46.1% · +10.6% (102 calls)

in progress (365j)
matures : Oct 13, 16

Piper Sandler ↗

Oct 13, 15

■ Neutral neutral · not a buy

🎯 on UA : 0% (1 call matured) · 📊 on Cons. disc. : 46.1% · +10.6% (102 calls)

in progress (365j)
matures : Oct 12, 16

Stifel ↗

Sep 17, 15

▲ Buy · 🎯$115

Price at call : $41.21 — upside +179%

Today : $4.96 — upside +2219%

Expected +179% · Actual -18% · Reason (≥ +15%) : ✗ No

🎯 on UA : 25% (4 calls matureds) · 📊 on Cons. disc. : 36.2% · +1.0% (232 calls)

-17.9%

stock -18% · XLY +4%

matured Sep 16, 16

FBR Capital

Sep 17, 15

▲ Outperform · 🎯$115

Price at call : $41.21 — upside +179%

Today : $4.96 — upside +2219%

Expected +179% · Actual -18% · Reason (≥ +15%) : ✗ No

🎯 on UA : 0% (1 call matured) · 📊 unranked overall

-17.9%

stock -18% · XLY +4%

matured Sep 16, 16

Atlantic Equities

Aug 10, 15

▲ Overweight · 🎯$120

Price at call : $41.21 — upside +191%

Today : $4.96 — upside +2319%

Expected +191% · Actual -14% · Reason (≥ +15%) : ✗ No

🎯 on UA : 0% (1 call matured) · 📊 unranked overall

-14.0%

stock -14% · XLY +4%

matured Aug 9, 16

Argus Research ↗

Jul 31, 15

▲ Buy

Actual -14% · Reason (≥ +15%) : ✗ No

🎯 on UA : 0% (1 call matured) · 📊 on Cons. disc. : 33.3% · -8.8% (45 calls)

-13.9%

stock -14% · XLY +2%

matured Jul 30, 16

Stifel ↗

Jul 24, 15

▲ Buy · 🎯$105

Price at call : $41.21 — upside +155%

Today : $4.96 — upside +2017%

Expected +155% · Actual -6% · Reason (≥ +15%) : ✗ No

🎯 on UA : 25% (4 calls matureds) · 📊 on Cons. disc. : 36.2% · +1.0% (232 calls)

-5.9%

stock -6% · XLY +4%

matured Jul 23, 16

Keybanc ↗

Jul 24, 15

■ Sector Weight neutral · not a buy

🎯 on UA : no call matured yet · 📊 on Cons. disc. : 48.5% · +10.1% (262 calls)

in progress (365j)
matures : Jul 23, 16

OTR Global

Jul 16, 15

■ Mixed neutral · not a buy

🎯 on UA : no call matured yet · 📊 unranked overall

in progress (365j)
matures : Jul 15, 16

DA Davidson ↗

Jun 5, 15

▲ Buy · 🎯$91

Price at call : $41.21 — upside +121%

Today : $4.96 — upside +1735%

Expected +121% · Actual -17% · Reason (≥ +15%) : ✗ No

🎯 on UA : 0% (2 calls matureds) · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)

-17.1%

stock -17% · XLY +4%

matured Jun 4, 16

DA Davidson ↗

Jun 4, 15

▲ Buy · 🎯$91

Price at call : $41.21 — upside +121%

Today : $4.96 — upside +1735%

Expected +121% · Actual -17% · Reason (≥ +15%) : ✗ No

🎯 on UA : 0% (2 calls matureds) · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)

-17.1%

stock -17% · XLY +4%

matured Jun 3, 16

Citigroup ↗

Apr 22, 15

▲ Buy · 🎯$96

Price at call : $41.21 — upside +133%

Today : $4.96 — upside +1835%

Expected +133% · Actual +10% · Reason (≥ +15%) : ✗ No

🎯 on UA : 50% (2 calls matureds) · 📊 on Cons. disc. : 50.2% · -2.7% (279 calls)

+10.2%

stock +10% · XLY +4%

matured Apr 21, 16

Stifel ↗

Apr 16, 15

▲ Buy · 🎯$94

Price at call : $41.21 — upside +128%

Today : $4.96 — upside +1795%

Expected +128% · Actual +1% · Reason (≥ +15%) : ✗ No

🎯 on UA : 25% (4 calls matureds) · 📊 on Cons. disc. : 36.2% · +1.0% (232 calls)

+1.2%

stock +1% · XLY +4%

matured Apr 15, 16

Frequently asked questions

Should I buy Under Armour (Class C) stock?

This isn't buy advice. For Under Armour (Class C), the analyst consensus is "Hold". What matters is their past reliability on this stock: the most reliable one is right 33% of the time (3 calls tracked on Under Armour (Class C)). We show the numbers — you decide.

Is Under Armour (Class C) still a good buy?

The most useful "opinion" isn't an opinion — it's a track record: 17 analysts have a real record on Under Armour (Class C), the best hitting 33% over 3 calls. Current consensus: "Hold". Make your call on data, not noise.

What has Under Armour (Class C)'s past performance been?

Historical returns and a "how much if I had invested" calculator: UA performance & returns.

Are insiders buying UA stock?

Executives' and large holders' buys and sells, decoded: insider buying on UA.