Upbound Group, Inc. (UPBD) stock: analyst price target and their real reliability
Live quote · data updated Aug 28, 2026
Upbound Group, Inc. · Consumer Discretionary · ref. ETF XLY · 25 calls · price $19.29
What the company does: Upbound Group, Inc., a technology and data-driven company, provides financial solutions in the United States, Puerto Rico, and Mexico.
📈 Upbound Group, Inc. (UPBD) stock price
$19.29-25.4% over range
Aug 28, 25low $16.1 · high $27.35Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
50% recommend buying · 2 analysts
📊 JPI status : Upbound Group, Inc. has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →
🎯 UPBD price target & analyst consensus — price $19.29
The price target · all analysts combined (1 targets)
Highest target · 1 firm of 1$28+45.2%
Median target · of 1 targets$28+45.2%
Lowest target · 1 firm of 1$28+45.2%
Current price$19.29
⭐ What the most reliable analysts say
No reliable analyst is bullish on this stock right now. A “reliable” analyst is a firm that, on this sector, hits more than 55% of its targets and beats its sector. None of them sees upside here — which is exactly why this stock is in no JPI selection.
The consensus · 2 ratings (last 6 months)
Strong Buy00%
Buy150%
Hold150%
Sell00%
Strong Sell00%
Go deeper on the analysts
🎯 UPBD price target all
All 25 calls, one by one, with our verdict on each firm.
→ See all 25 targets, analyst by analyst💡 The best analysts on UPBD most reliable
Their real reliability on UPBD, firm by firm: who was right, who was wrong.
→ See their reliability on UPBDAll analysts (the consensus) · vs · the best (those who've been right)
💬 A question about Upbound Group, Inc.? The JPI assistant answers using our backtest data.
🏛️ Upbound Group, Inc. insider buying: who's buying and how much › open the full page
1 insider bought2 buys / 6 mo $91k
🔎 Detailed analyses
✅ Historical analyst reliability on UPBD
Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.
| Firm ↕ | % right i ↕ | Gain vs sector i ↕ | Calls i ↕ |
|---|---|---|---|
| Keybanc ↗ | 33% | -7.9% | 3 |
| Raymond James ↗ | 33% | -8.5% | 3 |
| Stephens & Co. ↗ | 0% | -31.8% | 2 |
📊 What $1,000 invested in Upbound Group, Inc. would be worth › open the full page
In short — $1,000 invested in Upbound Group, Inc. 10 years ago would be worth $1,408 today, i.e. +3%/yr on average. Best year: 2019 (+78%), worst: 2022 (-53%). Price performance, excluding dividends.
If I'd invested $1,000 in Upbound Group, Inc.
| Investment | Worth today | Gain |
|---|---|---|
| 1 years ago | $723 | -28% |
| 3 years ago | $935 | -7% |
| 5 years ago | $551 | -45% |
Return by year (Upbound Group, Inc.)
| Year | Return | $1,000 invested at year start |
|---|---|---|
| 2026 (YTD) | +20% | $1,200 (+20%) |
| 2025 | -40% | $723 (-28%) |
| 2024 | -14% | $621 (-38%) |
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.
📰 Recent news on Upbound Group, Inc.
Loading news…
📋 All analyst calls on UPBD
Filtered on — · ✕ show all
▲ Buy · 🎯$28
Price at call : $20.3 — upside +38%
Today : $19.29 — upside +45%
🎯 on UPBD : 0% (1 call matured) · 📊 on Cons. disc. : 38.5% · -8.5% (39 calls)
in progress (365j)
matures : Jul 31, 27
matures : Jul 31, 27
■ Neutral neutral · not a buy
🎯 on UPBD : 0% (1 call matured) · 📊 on Cons. disc. : 44.4% · +3.7% (63 calls)
in progress (365j)
matures : Jul 31, 27
matures : Jul 31, 27
▲ Buy · 🎯$29
Price at call : $19.85 — upside +46%
Today : $19.29 — upside +50%
🎯 on UPBD : 0% (1 call matured) · 📊 on Cons. disc. : 38.5% · -8.5% (39 calls)
in progress (365j)
matures : Jul 7, 27
matures : Jul 7, 27
▲ Buy · 🎯$30
Price at call : $19.84 — upside +51%
Today : $19.29 — upside +56%
🎯 on UPBD : 0% (1 call matured) · 📊 on Cons. disc. : 38.5% · -8.5% (39 calls)
in progress (365j)
matures : Jan 8, 27
matures : Jan 8, 27
▲ Buy · 🎯$31
Price at call : $20.01 — upside +55%
Today : $19.29 — upside +61%
🎯 on UPBD : 0% (1 call matured) · 📊 on Cons. disc. : 38.5% · -8.5% (39 calls)
in progress (365j)
matures : Oct 31, 26
matures : Oct 31, 26
▲ Buy · 🎯$28
Price at call : $19.38 — upside +44%
Today : $19.29 — upside +45%
🎯 on UPBD : 0% (1 call matured) · 📊 on Cons. disc. : 44.4% · +3.7% (63 calls)
in progress (365j)
matures : Oct 31, 26
matures : Oct 31, 26
▲ Buy · 🎯$40
Price at call : $27.35 — upside +46%
Today : $19.29 — upside +107%
🎯 on UPBD : 0% (1 call matured) · 📊 on Cons. disc. : 44.4% · +3.7% (63 calls)
in progress (365j)
matures : Sep 16, 26
matures : Sep 16, 26
Loop Capital ↗
Sep 15, 25
▲ Buy · 🎯$36
Price at call : $27.07 — upside +33%
Today : $19.29 — upside +87%
🎯 on UPBD : no call matured yet · 📊 on Cons. disc. : 35.6% · -11.4% (59 calls)
in progress (365j)
matures : Sep 15, 26
matures : Sep 15, 26
See the other 17 calls, newest to oldest
Raymond James ↗
May 2, 25
▲ Outperform · 🎯$35
Price at call : $24.17 — upside +45%
Today : $19.29 — upside +81%
Expected +45% · Actual -24% · Reason (≥ +15%) : ✗ No
🎯 on UPBD : 33% (3 calls matureds) · 📊 on Cons. disc. : 40.5% · +10.2% (190 calls)
-23.5%
stock -24% · XLY +18%
matured May 2, 26
Loop Capital ↗
Feb 21, 25
■ Hold neutral · not a buy · 🎯$30
Price at call : $26.45 — gap to target +13%
Today : $19.29 — gap to target +56%
🎯 on UPBD : no call matured yet · 📊 on Cons. disc. : 35.6% · -11.4% (59 calls)
in progress (365j)
matures : Feb 21, 26
matures : Feb 21, 26
Stephens & Co. ↗
Nov 13, 24
▲ Overweight · 🎯$38
Price at call : $32.44 — upside +17%
Today : $19.29 — upside +97%
Expected +17% · Actual -48% · Reason (≥ +15%) : ✗ No
🎯 on UPBD : 0% (2 calls matureds) · 📊 on Cons. disc. : 33.6% · -9.5% (128 calls)
-47.7%
stock -48% · XLY +7%
matured Nov 13, 25
Loop Capital ↗
Nov 1, 24
■ Hold neutral · not a buy · 🎯$33
Price at call : $30.07 — gap to target +10%
Today : $19.29 — gap to target +71%
🎯 on UPBD : no call matured yet · 📊 on Cons. disc. : 35.6% · -11.4% (59 calls)
in progress (365j)
matures : Nov 1, 25
matures : Nov 1, 25
■ Hold neutral · not a buy · 🎯$35
Price at call : $28.36 — gap to target +23%
Today : $19.29 — gap to target +81%
🎯 on UPBD : no call matured yet · 📊 on Cons. disc. : 37.6% · -5.0% (149 calls)
in progress (365j)
matures : Oct 1, 25
matures : Oct 1, 25
Loop Capital ↗
Sep 13, 24
■ Hold neutral · not a buy · 🎯$36
Price at call : $30.93 — gap to target +16%
Today : $19.29 — gap to target +87%
🎯 on UPBD : no call matured yet · 📊 on Cons. disc. : 35.6% · -11.4% (59 calls)
in progress (365j)
matures : Sep 13, 25
matures : Sep 13, 25
■ Hold neutral · not a buy · 🎯$32
Price at call : $29.71 — gap to target +8%
Today : $19.29 — gap to target +66%
🎯 on UPBD : no call matured yet · 📊 on Cons. disc. : 37.6% · -5.0% (149 calls)
in progress (365j)
matures : Jul 10, 25
matures : Jul 10, 25
▲ Buy · 🎯$45
Price at call : $32.79 — upside +37%
Today : $19.29 — upside +133%
Expected +37% · Actual -21% · Reason (≥ +15%) : ✗ No
🎯 on UPBD : 0% (1 call matured) · 📊 on Cons. disc. : 44.4% · +3.7% (63 calls)
-20.8%
stock -21% · XLY +20%
matured Jun 7, 25
▲ Outperform · 🎯$43
Price at call : $33.62 — upside +28%
Today : $19.29 — upside +123%
Expected +28% · Actual -23% · Reason (≥ +15%) : ✗ No
🎯 on UPBD : 0% (1 call matured) · 📊 on Cons. disc. : 38.5% · -8.5% (39 calls)
-23.2%
stock -23% · XLY +10%
matured Mar 8, 25
▲ Overweight · 🎯$41
Price at call : $33.8 — upside +21%
Today : $19.29 — upside +113%
Expected +21% · Actual -22% · Reason (≥ +15%) : ✗ No
🎯 on UPBD : 33% (3 calls matureds) · 📊 on Cons. disc. : 48.5% · +10.1% (262 calls)
-21.8%
stock -22% · XLY +20%
matured Feb 22, 25
Stephens & Co. ↗
Jan 2, 24
▲ Overweight
Actual -16% · Reason (≥ +15%) : ✗ No
🎯 on UPBD : 0% (2 calls matureds) · 📊 on Cons. disc. : 33.6% · -9.5% (128 calls)
-15.8%
stock -16% · XLY +25%
matured Jan 1, 25
Stephens & Co. ↗
Aug 4, 23
■ Equal-Weight neutral · not a buy · 🎯$40
Price at call : $33 — gap to target +21%
Today : $19.29 — gap to target +107%
🎯 on UPBD : 0% (2 calls matureds) · 📊 on Cons. disc. : 33.6% · -9.5% (128 calls)
in progress (365j)
matures : Aug 3, 24
matures : Aug 3, 24
Raymond James ↗
Aug 4, 23
▲ Outperform · 🎯$40
Price at call : $33.57 — upside +19%
Today : $19.29 — upside +107%
Expected +19% · Actual -2% · Reason (≥ +15%) : ✗ No
🎯 on UPBD : 33% (3 calls matureds) · 📊 on Cons. disc. : 40.5% · +10.2% (190 calls)
-2.0%
stock -2% · XLY -0%
matured Aug 3, 24
▲ Overweight · 🎯$39
Price at call : $33.57 — upside +16%
Today : $19.29 — upside +102%
Expected +16% · Actual -2% · Reason (≥ +15%) : ✗ No
🎯 on UPBD : 33% (3 calls matureds) · 📊 on Cons. disc. : 48.5% · +10.1% (262 calls)
-2.0%
stock -2% · XLY -0%
matured Aug 3, 24
Raymond James ↗
May 5, 23
▲ Outperform · 🎯$34
Price at call : $31.34 — upside +8%
Today : $19.29 — upside +76%
Expected +8% · Actual +0% · Reason (≥ +15%) : ✗ No
🎯 on UPBD : 33% (3 calls matureds) · 📊 on Cons. disc. : 40.5% · +10.2% (190 calls)
+0.1%
stock +0% · XLY +22%
matured May 4, 24
▲ Overweight · 🎯$36
Price at call : $31.34 — upside +15%
Today : $19.29 — upside +87%
Expected +15% · Actual +0% · Reason (≥ +15%) : ✗ No
🎯 on UPBD : 33% (3 calls matureds) · 📊 on Cons. disc. : 48.5% · +10.1% (262 calls)
+0.1%
stock +0% · XLY +22%
matured May 4, 24
Stephens & Co. ↗
Feb 28, 23
■ Equal-Weight neutral · not a buy · 🎯$29
Price at call : $26.85 — gap to target +8%
Today : $19.29 — gap to target +50%
🎯 on UPBD : 0% (2 calls matureds) · 📊 on Cons. disc. : 33.6% · -9.5% (128 calls)
in progress (365j)
matures : Feb 28, 24
matures : Feb 28, 24
Frequently asked questions
Should I buy Upbound Group, Inc. stock?
This isn't buy advice. For Upbound Group, Inc., the analyst consensus is "Buy", with an average price target of $28.00 (+45% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 33% of the time (3 calls tracked on Upbound Group, Inc.). We show the numbers — you decide.
Is it too late to buy Upbound Group, Inc.? How high can it go?
The most bullish analyst target on Upbound Group, Inc. is $28.00 (+45% above today's price); the average is $28.00. That's the upside they see. Check how reliable those analysts have actually been on Upbound Group, Inc. on our site before trusting it.
Is Upbound Group, Inc. still a good buy?
The most useful "opinion" isn't an opinion — it's a track record: 3 analysts have a real record on Upbound Group, Inc., the best hitting 33% over 3 calls. Current consensus: "Buy". Make your call on data, not noise.
What has Upbound Group, Inc.'s past performance been?
Historical returns and a "how much if I had invested" calculator: UPBD performance & returns.
Are insiders buying UPBD stock?
Executives' and large holders' buys and sells, decoded: insider buying on UPBD.
AMZN 
TSLA 
CMG 
NKE 
LULU 
ULTA 
MCD 
DPZ