Logo Brighthouse Financial

Brighthouse Financial (BHF) stock: analyst price target and their real reliability

Live quote · data updated Oct 14, 2026
Brighthouse Financial · Financials · ref. ETF XLF · 50 calls · price $47.91
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What the company does: Brighthouse Financial, Inc. is a financial services firm specializing in annuity and life insurance offerings across the United States.

📈 Brighthouse Financial (BHF) stock price

$47.92-4.0% over range
Oct 14, 25low $45.14 · high $66.61Oct 13, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
0% recommend buying · 1 analysts
📊 JPI status : Brighthouse Financial has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →

🎯 BHF price target & analyst consensus — price $47.91

The price target · all analysts combined (1 targets)
Highest target · 1 firm of 1$57+19.0%
Median target · of 1 targets$57+19.0%
Lowest target · 1 firm of 1$57+19.0%
Current price$47.91
⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Keefe, Bruyette & Woods — 64% of its targets hit on this sector (284 calls tested). It aims for $57 (+19 %), call made on October 10, 2026, maturing on October 10, 2027 (4 d ago).

The 1 reliable analyst $57+19 %
How to read it: the 1 reliable firms are not filtered by optimism — 1 aim above the price, 0 below, hence their $57 median.
The consensus · 1 ratings (last 6 months)
Strong Buy00%
Buy00%
Hold1100%
Sell00%
Strong Sell00%
Go deeper on the analysts
All analysts (the consensus)  ·  vs  ·  the best (those who've been right)
💬 A question about Brighthouse Financial? The JPI assistant answers using our backtest data.

📈 Brighthouse Financial fundamentals: valuation, margins & growth › open the full page

P/E 3.8Net margin 12.2 %Revenue growth +86.7 %Cheap for the growth

Revenue, net income and margin per year

Revenue Net income · hover a bar for details
2022
marg. -1 %
2023
Rev +2%
2024
Rev +4%
2025
Rev −1%Profit +16%

🔎 Detailed analyses

🏛️ Which US Congress members hold Brighthouse Financial (BHF)?

1 Congress member has disclosed BHF buys. Click a highlighted name to see their track record (do they beat the S&P 500?).
Jonathan Jackson 1× · 26%
→ Full members ranking (who beats the market)

✅ Historical analyst reliability on BHF

Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.

Firm ↕ % right i ↕ Gain vs sector i ↕ Calls i ↕
Citigroup ↗ 100% +32.1% 3
Credit Suisse 100% +17.3% 4
Barclays ↗ 67% +5.6% 9
Goldman Sachs ↗ 67% +4.0% 3
Jefferies ↗ 67% +3.5% 3
Keefe, Bruyette & Woods ↗ 50% -12.8% 2
JP Morgan ↗ 25% -9.5% 4
Morgan Stanley ↗ 17% -5.7% 6
Wells Fargo ↗ 17% -27.9% 6

📊 What $1,000 invested in Brighthouse Financial would be worth › open the full page

In short — $1,000 invested in Brighthouse Financial 10 years ago would be worth $918 today, i.e. -1%/yr on average. Best year: 2021 (+43%), worst: 2018 (-44%). Price performance, excluding dividends.

If I'd invested $1,000 in Brighthouse Financial

InvestmentWorth todayGain
1 years ago$1,316+32%
3 years ago$1,235+23%
5 years ago$1,748+75%
→ See Brighthouse Financial's full return history + gain calculator

Return by year (Brighthouse Financial)

YearReturn$1,000 invested at year start
2026 (YTD)-2%$980 (-2%)
2025+34%$1,316 (+32%)
2024-9%$1,196 (+20%)
→ See Brighthouse Financial's full return history + gain calculator
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

📰 Recent news on Brighthouse Financial

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📋 All analyst calls on BHF

■ Market Perform neutral · not a buy · 🎯$57
Price at call : $48.36 — gap to target +18%
Today : $47.91 — gap to target +19%
🎯 on BHF : no call matured yet · 📊 on Finance : 46.1% · -1.1% (284 calls)
in progress (365j)
matures : Oct 9, 27
Barclays ↗
Jan 8, 26
■ Equal-Weight neutral · not a buy · 🎯$65
Price at call : $64.76 — gap to target +0%
Today : $47.91 — gap to target +36%
🎯 on BHF : 100% (4 calls matureds) · 📊 on Finance : 44.2% · -5.2% (344 calls)
in progress (365j)
matures : Jan 8, 27
Raymond James ↗
Nov 12, 25
■ Market Perform neutral · not a buy
🎯 on BHF : 100% (1 call matured) · 📊 on Finance : 42.7% · -2.9% (356 calls)
in progress (365j)
matures : Nov 12, 26
■ Market Perform neutral · not a buy · 🎯$70
Price at call : $66.01 — gap to target +6%
Today : $47.91 — gap to target +46%
🎯 on BHF : no call matured yet · 📊 on Finance : 46.1% · -1.1% (284 calls)
in progress (365j)
matures : Nov 7, 26
■ In-Line neutral · not a buy · 🎯$55
Price at call : $47.28 — gap to target +16%
Today : $47.91 — gap to target +15%
🎯 on BHF : no call matured yet · 📊 on Finance : 56.4% · +2.0% (78 calls)
in progress (365j)
matures : Oct 9, 26
Wells Fargo ↗
Oct 8, 25
■ Equal-Weight neutral · not a buy · 🎯$53
Price at call : $48.31 — gap to target +10%
Today : $47.91 — gap to target +11%
🎯 on BHF : 0% (3 calls matureds) · 📊 on Finance : 48.7% · -1.4% (298 calls)
in progress (365j)
matures : Oct 8, 26
▼ Underweight · 🎯$46
Price at call : $48.63 — upside -5%
Today : $47.91 — upside -4%
Expected -5% · Actual +1% · Reason (≤ −15%) : ✗ No
🎯 on BHF : 0% (5 calls matureds) · 📊 on Finance : 49.5% · +1.0% (402 calls)
-0.7%
stock +1% · XLF +1%
matured Oct 7, 26
■ Market Perform neutral · not a buy · 🎯$50
Price at call : $45.19 — gap to target +11%
Today : $47.91 — gap to target +4%
🎯 on BHF : no call matured yet · 📊 on Finance : 46.1% · -1.1% (284 calls)
in progress (365j)
matures : Aug 11, 26
See the other 42 calls, newest to oldest
Barclays ↗
Aug 8, 25
▲ Overweight · 🎯$65
Price at call : $44.52 — upside +46%
Today : $47.91 — upside +36%
Expected +46% · Actual +35% · Reason (≥ +15%) : ✓ Yes
🎯 on BHF : 100% (4 calls matureds) · 📊 on Finance : 44.2% · -5.2% (344 calls)
+35.0%
stock +35% · XLF +11%
matured Aug 8, 26
Morgan Stanley ↗
Jul 14, 25
▼ Underweight · 🎯$42
Price at call : $47.32 — upside -11%
Today : $47.91 — upside -12%
Expected -11% · Actual +38% · Reason (≤ −15%) : ✗ No
🎯 on BHF : 0% (5 calls matureds) · 📊 on Finance : 49.5% · +1.0% (402 calls)
-37.5%
stock +38% · XLF +10%
matured Jul 14, 26
Wells Fargo ↗
Jul 10, 25
■ Equal-Weight neutral · not a buy · 🎯$54
Price at call : $48.79 — gap to target +11%
Today : $47.91 — gap to target +13%
🎯 on BHF : 0% (3 calls matureds) · 📊 on Finance : 48.7% · -1.4% (298 calls)
in progress (365j)
matures : Jul 10, 26
■ Market Perform neutral · not a buy · 🎯$59
Price at call : $52.13 — gap to target +13%
Today : $47.91 — gap to target +23%
🎯 on BHF : no call matured yet · 📊 on Finance : 46.1% · -1.1% (284 calls)
in progress (365j)
matures : Jul 9, 26
JP Morgan ↗
Jul 8, 25
▼ Underweight · 🎯$63
Price at call : $52.01 — upside +21%
Today : $47.91 — upside +31%
Expected +21% · Actual +26% · Reason (≤ −15%) : ✗ No
🎯 on BHF : 0% (3 calls matureds) · 📊 on Finance : 47.4% · +1.0% (215 calls)
-26.2%
stock +26% · XLF +6%
matured Jul 8, 26
Barclays ↗
Jul 7, 25
▲ Overweight · 🎯$70
Price at call : $52.11 — upside +34%
Today : $47.91 — upside +46%
Expected +34% · Actual +26% · Reason (≥ +15%) : ✓ Yes
🎯 on BHF : 100% (4 calls matureds) · 📊 on Finance : 44.2% · -5.2% (344 calls)
+25.5%
stock +26% · XLF +5%
matured Jul 7, 26
Piper Sandler ↗
Jul 3, 25
■ Neutral neutral · not a buy · 🎯$55
Price at call : $53.34 — gap to target +3%
Today : $47.91 — gap to target +15%
🎯 on BHF : no call matured yet · 📊 on Finance : 42.3% · +0.6% (239 calls)
in progress (365j)
matures : Jul 3, 26
Morgan Stanley ↗
May 19, 25
▼ Underweight · 🎯$45
Price at call : $61.15 — upside -26%
Today : $47.91 — upside -6%
Expected -26% · Actual +2% · Reason (≤ −15%) : ✗ No
🎯 on BHF : 0% (5 calls matureds) · 📊 on Finance : 49.5% · +1.0% (402 calls)
-2.2%
stock +2% · XLF +1%
matured May 19, 26
■ Market Perform neutral · not a buy · 🎯$59
Price at call : $59.35 — gap to target -1%
Today : $47.91 — gap to target +23%
🎯 on BHF : no call matured yet · 📊 on Finance : 46.1% · -1.1% (284 calls)
in progress (365j)
matures : May 13, 26
Barclays ↗
May 9, 25
▲ Overweight · 🎯$76
Price at call : $58.74 — upside +29%
Today : $47.91 — upside +59%
Expected +29% · Actual +4% · Reason (≥ +15%) : ✗ No
🎯 on BHF : 100% (4 calls matureds) · 📊 on Finance : 44.2% · -5.2% (344 calls)
+4.0%
stock +4% · XLF +3%
matured May 9, 26
Wells Fargo ↗
Apr 10, 25
■ Equal-Weight neutral · not a buy · 🎯$52
Price at call : $47.82 — gap to target +9%
Today : $47.91 — gap to target +9%
🎯 on BHF : 0% (3 calls matureds) · 📊 on Finance : 48.7% · -1.4% (298 calls)
in progress (365j)
matures : Apr 10, 26
Morgan Stanley ↗
Apr 10, 25
▼ Underweight · 🎯$41
Price at call : $47.82 — upside -14%
Today : $47.91 — upside -14%
Expected -14% · Actual +28% · Reason (≤ −15%) : ✗ No
🎯 on BHF : 0% (5 calls matureds) · 📊 on Finance : 49.5% · +1.0% (402 calls)
-28.2%
stock +28% · XLF +11%
matured Apr 10, 26
Raymond James ↗
Mar 18, 25
▲ Strong Buy · 🎯$72
Price at call : $58.08 — upside +24%
Today : $47.91 — upside +50%
Expected +24% · Actual +3% · Reason (≥ +15%) : ✗ No
🎯 on BHF : 100% (1 call matured) · 📊 on Finance : 42.7% · -2.9% (356 calls)
+2.5%
stock +3% · XLF -1%
matured Mar 18, 26
Wells Fargo ↗
Feb 19, 25
■ Equal-Weight neutral · not a buy · 🎯$59
Price at call : $62.97 — gap to target -6%
Today : $47.91 — gap to target +23%
🎯 on BHF : 0% (3 calls matureds) · 📊 on Finance : 48.7% · -1.4% (298 calls)
in progress (365j)
matures : Feb 19, 26
■ Market Perform neutral · not a buy · 🎯$66
Price at call : $62.81 — gap to target +5%
Today : $47.91 — gap to target +38%
🎯 on BHF : no call matured yet · 📊 on Finance : 46.1% · -1.1% (284 calls)
in progress (365j)
matures : Feb 18, 26
Piper Sandler ↗
Feb 13, 25
■ Neutral neutral · not a buy · 🎯$60
Price at call : $62.14 — gap to target -3%
Today : $47.91 — gap to target +25%
🎯 on BHF : no call matured yet · 📊 on Finance : 42.3% · +0.6% (239 calls)
in progress (365j)
matures : Feb 13, 26
Jefferies ↗
Feb 3, 25
■ Hold neutral · not a buy · 🎯$64
Price at call : $59.98 — gap to target +7%
Today : $47.91 — gap to target +34%
🎯 on BHF : 67% (3 calls matureds) · 📊 on Finance : 44% · -0.4% (109 calls)
in progress (365j)
matures : Feb 3, 26
■ Market Perform neutral · not a buy · 🎯$60
Price at call : $61.26 — gap to target -2%
Today : $47.91 — gap to target +25%
🎯 on BHF : no call matured yet · 📊 on Finance : 46.1% · -1.1% (284 calls)
in progress (365j)
matures : Jan 29, 26
Barclays ↗
Jan 29, 25
▲ Overweight · 🎯$85
Price at call : $62 — upside +37%
Today : $47.91 — upside +77%
Expected +37% · Actual +4% · Reason (≥ +15%) : ✗ No
🎯 on BHF : 100% (4 calls matureds) · 📊 on Finance : 44.2% · -5.2% (344 calls)
+3.5%
stock +4% · XLF +4%
matured Jan 29, 26
Wells Fargo ↗
Jan 14, 25
▼ Underweight · 🎯$41
Price at call : $49.55 — upside -17%
Today : $47.91 — upside -14%
Expected -17% · Actual +29% · Reason (≤ −15%) : ✗ No
🎯 on BHF : 0% (3 calls matureds) · 📊 on Finance : 48.7% · -1.4% (298 calls)
-29.3%
stock +29% · XLF +10%
matured Jan 14, 26
JP Morgan ↗
Jan 7, 25
▼ Underweight · 🎯$56
Price at call : $47.75 — upside +17%
Today : $47.91 — upside +17%
Expected +17% · Actual +36% · Reason (≤ −15%) : ✗ No
🎯 on BHF : 0% (3 calls matureds) · 📊 on Finance : 47.4% · +1.0% (215 calls)
-35.6%
stock +36% · XLF +15%
matured Jan 7, 26
Piper Sandler ↗
Dec 18, 24
■ Neutral neutral · not a buy · 🎯$52
Price at call : $46.63 — gap to target +12%
Today : $47.91 — gap to target +9%
🎯 on BHF : no call matured yet · 📊 on Finance : 42.3% · +0.6% (239 calls)
in progress (365j)
matures : Dec 18, 25
Barclays ↗
Dec 16, 24
■ Equal-Weight neutral · not a buy · 🎯$52
Price at call : $48.96 — gap to target +6%
Today : $47.91 — gap to target +9%
🎯 on BHF : 100% (4 calls matureds) · 📊 on Finance : 44.2% · -5.2% (344 calls)
in progress (365j)
matures : Dec 16, 25
Wells Fargo ↗
Oct 10, 24
▼ Underweight · 🎯$41
Price at call : $46.16 — upside -11%
Today : $47.91 — upside -14%
Expected -11% · Actual +4% · Reason (≤ −15%) : ✗ No
🎯 on BHF : 0% (3 calls matureds) · 📊 on Finance : 48.7% · -1.4% (298 calls)
-4.1%
stock +4% · XLF +13%
matured Oct 10, 25
Piper Sandler ↗
Oct 2, 24
■ Neutral neutral · not a buy · 🎯$47
Price at call : $44.25 — gap to target +6%
Today : $47.91 — gap to target -2%
🎯 on BHF : no call matured yet · 📊 on Finance : 42.3% · +0.6% (239 calls)
in progress (365j)
matures : Oct 2, 25
Barclays ↗
Sep 5, 24
■ Equal-Weight neutral · not a buy · 🎯$48
Price at call : $44.36 — gap to target +8%
Today : $47.91 — gap to target +0%
🎯 on BHF : 100% (4 calls matureds) · 📊 on Finance : 44.2% · -5.2% (344 calls)
in progress (365j)
matures : Sep 5, 25
■ Market Perform neutral · not a buy · 🎯$43
Price at call : $41.34 — gap to target +4%
Today : $47.91 — gap to target -10%
🎯 on BHF : no call matured yet · 📊 on Finance : 46.1% · -1.1% (284 calls)
in progress (365j)
matures : Aug 14, 25
Wells Fargo ↗
Aug 12, 24
▼ Underweight · 🎯$40
Price at call : $40.78 — upside -2%
Today : $47.91 — upside -17%
Expected -2% · Actual +13% · Reason (≤ −15%) : ✗ No
🎯 on BHF : 0% (3 calls matureds) · 📊 on Finance : 48.7% · -1.4% (298 calls)
-13.1%
stock +13% · XLF +24%
matured Aug 12, 25
■ In-Line neutral · not a buy · 🎯$52
Price at call : $42.16 — gap to target +23%
Today : $47.91 — gap to target +9%
🎯 on BHF : no call matured yet · 📊 on Finance : 56.4% · +2.0% (78 calls)
in progress (365j)
matures : Aug 8, 25
Jefferies ↗
Jul 29, 24
▲ Buy · 🎯$63
Price at call : $50.66 — upside +24%
Today : $47.91 — upside +31%
Expected +24% · Actual -7% · Reason (≥ +15%) : ✗ No
🎯 on BHF : 67% (3 calls matureds) · 📊 on Finance : 44% · -0.4% (109 calls)
-6.9%
stock -7% · XLF +20%
matured Jul 29, 25
Jefferies ↗
Jul 18, 24
▲ Buy · 🎯$59
Price at call : $48.35 — upside +22%
Today : $47.91 — upside +23%
Expected +22% · Actual +5% · Reason (≥ +15%) : ✗ No
🎯 on BHF : 67% (3 calls matureds) · 📊 on Finance : 44% · -0.4% (109 calls)
+5.1%
stock +5% · XLF +21%
matured Jul 18, 25
Jefferies ↗
Jul 10, 24
▲ Buy · 🎯$54
Price at call : $46.47 — upside +16%
Today : $47.91 — upside +13%
Expected +16% · Actual +12% · Reason (≥ +15%) : ✗ No
🎯 on BHF : 67% (3 calls matureds) · 📊 on Finance : 44% · -0.4% (109 calls)
+12.2%
stock +12% · XLF +26%
matured Jul 10, 25
JP Morgan ↗
Jul 2, 24
▼ Underweight · 🎯$59
Price at call : $43.95 — upside +34%
Today : $47.91 — upside +23%
Expected +34% · Actual +21% · Reason (≤ −15%) : ✗ No
🎯 on BHF : 0% (3 calls matureds) · 📊 on Finance : 47.4% · +1.0% (215 calls)
-21.4%
stock +21% · XLF +28%
matured Jul 2, 25
Jefferies ↗
Jun 28, 24
■ Hold neutral · not a buy · 🎯$49
Price at call : $43.37 — gap to target +13%
Today : $47.91 — gap to target +2%
🎯 on BHF : 67% (3 calls matureds) · 📊 on Finance : 44% · -0.4% (109 calls)
in progress (365j)
matures : Jun 28, 25
Piper Sandler ↗
Jun 28, 24
■ Neutral neutral · not a buy · 🎯$45
Price at call : $43.34 — gap to target +4%
Today : $47.91 — gap to target -6%
🎯 on BHF : no call matured yet · 📊 on Finance : 42.3% · +0.6% (239 calls)
in progress (365j)
matures : Jun 28, 25
■ In-Line neutral · not a buy · 🎯$56
Price at call : $43.55 — gap to target +29%
Today : $47.91 — gap to target +17%
🎯 on BHF : no call matured yet · 📊 on Finance : 56.4% · +2.0% (78 calls)
in progress (365j)
matures : Jun 26, 25
■ Market Perform neutral · not a buy · 🎯$47
Price at call : $41.79 — gap to target +12%
Today : $47.91 — gap to target -2%
🎯 on BHF : no call matured yet · 📊 on Finance : 46.1% · -1.1% (284 calls)
in progress (365j)
matures : Jun 17, 25
Wells Fargo ↗
May 10, 24
■ Equal-Weight neutral · not a buy · 🎯$50
Price at call : $46.12 — gap to target +8%
Today : $47.91 — gap to target +4%
🎯 on BHF : 0% (3 calls matureds) · 📊 on Finance : 48.7% · -1.4% (298 calls)
in progress (365j)
matures : May 10, 25
Piper Sandler ↗
May 10, 24
■ Neutral neutral · not a buy · 🎯$50
Price at call : $46.12 — gap to target +8%
Today : $47.91 — gap to target +4%
🎯 on BHF : no call matured yet · 📊 on Finance : 42.3% · +0.6% (239 calls)
in progress (365j)
matures : May 10, 25
Wells Fargo ↗
Apr 11, 24
■ Equal-Weight neutral · not a buy · 🎯$51
Price at call : $47.96 — gap to target +6%
Today : $47.91 — gap to target +6%
🎯 on BHF : 0% (3 calls matureds) · 📊 on Finance : 48.7% · -1.4% (298 calls)
in progress (365j)
matures : Apr 11, 25
Piper Sandler ↗
Apr 5, 24
■ Neutral neutral · not a buy · 🎯$55
Price at call : $51.3 — gap to target +7%
Today : $47.91 — gap to target +15%
🎯 on BHF : no call matured yet · 📊 on Finance : 42.3% · +0.6% (239 calls)
in progress (365j)
matures : Apr 5, 25
Morgan Stanley ↗
Feb 23, 24
▼ Underweight
Actual +24% · Reason (≤ −15%) : ✗ No
🎯 on BHF : 0% (5 calls matureds) · 📊 on Finance : 49.5% · +1.0% (402 calls)
-24.1%
stock +24% · XLF +26%
matured Feb 22, 25

Frequently asked questions

Should I buy Brighthouse Financial stock?

This isn't buy advice. For Brighthouse Financial, the analyst consensus is "Hold", with an average price target of $57.00 (+19% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (3 calls tracked on Brighthouse Financial). We show the numbers — you decide.

Is it too late to buy Brighthouse Financial? How high can it go?

The most bullish analyst target on Brighthouse Financial is $57.00 (+19% above today's price); the average is $57.00. That's the upside they see. Check how reliable those analysts have actually been on Brighthouse Financial on our site before trusting it.

Is Brighthouse Financial still a good buy?

The most useful "opinion" isn't an opinion — it's a track record: 9 analysts have a real record on Brighthouse Financial, the best hitting 100% over 3 calls. Current consensus: "Hold". Make your call on data, not noise.

What has Brighthouse Financial's past performance been?

Historical returns and a "how much if I had invested" calculator: BHF performance & returns.

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JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)