Prudential Financial (PRU) stock: analyst price target and their real reliability
Live quote · data updated Aug 28, 2026
Prudential Financial · Financials · ref. ETF XLF · 50 calls · price $120.37
What the company does: Prudential Financial, Inc., together with its subsidiaries, provides financial products and services in the United States, Japan and internationally.
📈 Prudential Financial (PRU) stock price
$120.37+10.7% over range
Aug 28, 25low $92 · high $125.13Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
0% recommend buying · 14 analysts
📊 JPI status : Prudential Financial has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →
⚠️ The stock trades above the median target: it has beaten expectations. The “Hold” reflects conviction on the company, but the remaining quantified upside is low/negative.
🎯 PRU price target & analyst consensus — price $120
The price target · all analysts combined (13 targets)
Highest target · 1 firm of 13$131+8.8%
Median target · of 13 targets$110-8.6%
Lowest target · 1 firm of 13$87-27.7%
Current price$120.37
Where these 13 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price
323%
$123 ↔ $131
Below
1077%
$87 ↔ $114
⭐ What the most reliable analysts say
· those who beat their sector, targets replayed on real prices
⭐ The most reliable of them, either direction: Jefferies — 72% of its targets hit on this sector (318 calls tested). It aims for $110 (-8.6 %), call made on July 11, 2026, maturing on July 11, 2027 (48 d ago).
The 9 reliable analysts
$110-8.6 %
The 4 other firms
$101-16 %
How to read it: the 9 reliable firms are not filtered by optimism — 3 aim above the price, 6 below, hence their $110 median. “The 4 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 14 ratings (last 6 months)
Strong Buy00%
Buy00%
Hold1071%
Sell429%
Strong Sell00%
Go deeper on the analysts
🎯 PRU price target all
All 15 calls, one by one, with our verdict on each firm.
→ See all 15 targets, analyst by analyst💡 The best analysts on PRU most reliable
The case for and against, with the numbers, per those who've been right on the stock.
→ Should you invest in PRU? The case for & againstAll analysts (the consensus) · vs · the best (those who've been right)
💬 A question about Prudential Financial? The JPI assistant answers using our backtest data.
💰 Prudential Financial dividend: yield, history & growth › open the full page
4.95%annual yield
📈 Steady dividend — 17 yrs of consecutive dividend increases
That's ~$5.50 per share per year.
📈 Prudential Financial fundamentals: valuation, margins & growth › open the full page
P/E 10.9Net margin 6.0 %Revenue growth +14.1 %Cheap for the growth
Revenue, net income and margin per year
Revenue Net income · hover a bar for details
2022
marg. -2 %
2023
Rev −15%
2024
Rev +34%Profit +10%
2025
Rev −15%Profit +31%
🔎 Detailed analyses
🏛️ Which US Congress members hold Prudential Financial (PRU)?
3 Congress members have disclosed PRU buys. Click a highlighted name to see their track record (do they beat the S&P 500?).
✅ Historical analyst reliability on PRU
Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.
| Firm ↕ | % right i ↕ | Gain vs sector i ↕ | Calls i ↕ |
|---|---|---|---|
| Piper Sandler ↗ | 100% | +54.5% | 4 |
| Evercore ISI Group ↗ | 100% | +11.1% | 6 |
| Raymond James ↗ | 86% | +17.2% | 7 |
| Barclays ↗ | 80% | +23.5% | 5 |
| Credit Suisse | 80% | +19.7% | 5 |
| Deutsche Bank ↗ | 75% | +26.9% | 8 |
| JP Morgan ↗ | 71% | +34.0% | 7 |
| FBR Capital | 67% | +32.1% | 3 |
| RBC Capital ↗ | 50% | +5.5% | 2 |
| Sterne Agee | 50% | +3.7% | 4 |
See the other 9 firms
| Atlantic Equities | 0% | -15.8% | 2 |
| UBS ↗ | 20% | -16.6% | 5 |
| Wells Fargo ↗ | 25% | -12.3% | 8 |
| B. Riley Securities ↗ | 33% | -15.9% | 3 |
| Keefe, Bruyette & Woods ↗ | 33% | -3.5% | 6 |
| Jefferies ↗ | 40% | -3.1% | 5 |
| B of A Securities ↗ | 40% | +3.7% | 5 |
| Goldman Sachs ↗ | 40% | +3.9% | 5 |
| Citigroup ↗ | 44% | +8.6% | 9 |
📊 What $1,000 invested in Prudential Financial would be worth › open the full page
In short — $1,000 invested in Prudential Financial 10 years ago would be worth $1,326 today, i.e. +3%/yr on average. Best year: 2021 (+39%), worst: 2018 (-29%). Price performance, excluding dividends.
If I'd invested $1,000 in Prudential Financial
| Investment | Worth today | Gain |
|---|---|---|
| 1 years ago | $911 | -9% |
| 3 years ago | $1,085 | +9% |
| 5 years ago | $1,382 | +38% |
Return by year (Prudential Financial)
| Year | Return | $1,000 invested at year start |
|---|---|---|
| 2026 (YTD) | -4% | $956 (-4%) |
| 2025 | -5% | $911 (-9%) |
| 2024 | +14% | $1,041 (+4%) |
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.
📰 Recent news on Prudential Financial
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📋 All analyst calls on PRU
Filtered on — · ✕ show all
Morgan Stanley ↗
Aug 24, 26
▼ Underweight · 🎯$105
Price at call : $120.15 — upside -13%
Today : $120.37 — upside -13%
🎯 on PRU : no call matured yet · 📊 on Finance : 54% · +2.2% (1106 calls)
in progress (365j)
matures : Aug 24, 27
matures : Aug 24, 27
Wells Fargo ↗
Aug 19, 26
▼ Underweight · 🎯$110
Price at call : $122.22 — upside -10%
Today : $120.37 — upside -9%
🎯 on PRU : no call matured yet · 📊 on Finance : 49.3% · +1.3% (694 calls)
in progress (365j)
matures : Aug 19, 27
matures : Aug 19, 27
■ Neutral neutral · not a buy · 🎯$131
Price at call : $124.54 — gap to target +5%
Today : $120.37 — gap to target +9%
🎯 on PRU : no call matured yet · 📊 on Finance : 51.9% · -0.5% (505 calls)
in progress (365j)
matures : Aug 17, 27
matures : Aug 17, 27
Piper Sandler ↗
Aug 11, 26
■ Neutral neutral · not a buy · 🎯$128
Price at call : $122.32 — gap to target +5%
Today : $120.37 — gap to target +6%
🎯 on PRU : no call matured yet · 📊 on Finance : 56.7% · +11.1% (413 calls)
in progress (365j)
matures : Aug 11, 27
matures : Aug 11, 27
Keefe, Bruyette & Woods ↗
Aug 11, 26
■ Market Perform neutral · not a buy · 🎯$123
Price at call : $122.32 — gap to target +1%
Today : $120.37 — gap to target +2%
🎯 on PRU : no call matured yet · 📊 on Finance : 49.7% · +1.3% (491 calls)
in progress (365j)
matures : Aug 11, 27
matures : Aug 11, 27
■ Hold neutral · not a buy · 🎯$114
Price at call : $117.84 — gap to target -3%
Today : $120.37 — gap to target -5%
🎯 on PRU : no call matured yet · 📊 on Finance : 39.7% · -6.2% (58 calls)
in progress (365j)
matures : Jul 22, 27
matures : Jul 22, 27
■ Neutral neutral · not a buy · 🎯$129
Price at call : $118.85 — gap to target +9%
Today : $120.37 — gap to target +7%
🎯 on PRU : no call matured yet · 📊 on Finance : 51.9% · -0.5% (505 calls)
in progress (365j)
matures : Jul 21, 27
matures : Jul 21, 27
Evercore ISI Group ↗
Jul 13, 26
■ In-Line neutral · not a buy · 🎯$110
Price at call : $114.79 — gap to target -4%
Today : $120.37 — gap to target -9%
🎯 on PRU : no call matured yet · 📊 on Finance : 54.2% · +0.6% (225 calls)
in progress (365j)
matures : Jul 13, 27
matures : Jul 13, 27
See the other 42 calls, newest to oldest
Keefe, Bruyette & Woods ↗
Jul 13, 26
■ Market Perform neutral · not a buy · 🎯$113
Price at call : $116.17 — gap to target -3%
Today : $120.37 — gap to target -6%
🎯 on PRU : no call matured yet · 📊 on Finance : 49.7% · +1.3% (491 calls)
in progress (365j)
matures : Jul 13, 27
matures : Jul 13, 27
■ Hold neutral · not a buy · 🎯$110
Price at call : $116.17 — gap to target -5%
Today : $120.37 — gap to target -9%
🎯 on PRU : no call matured yet · 📊 on Finance : 49.1% · +0.5% (318 calls)
in progress (365j)
matures : Jul 10, 27
matures : Jul 10, 27
Wells Fargo ↗
Jul 9, 26
▼ Underweight · 🎯$103
Price at call : $115.37 — upside -11%
Today : $120.37 — upside -14%
🎯 on PRU : no call matured yet · 📊 on Finance : 49.3% · +1.3% (694 calls)
in progress (365j)
matures : Jul 9, 27
matures : Jul 9, 27
■ Neutral neutral · not a buy · 🎯$109
Price at call : $115 — gap to target -5%
Today : $120.37 — gap to target -9%
🎯 on PRU : no call matured yet · 📊 on Finance : 28.8% · -1.4% (73 calls)
in progress (365j)
matures : Jul 9, 27
matures : Jul 9, 27
▼ Underweight · 🎯$92
Price at call : $112.67 — upside -18%
Today : $120.37 — upside -24%
🎯 on PRU : no call matured yet · 📊 on Finance : 49.8% · +0.4% (959 calls)
in progress (365j)
matures : Jul 7, 27
matures : Jul 7, 27
Piper Sandler ↗
Jun 24, 26
■ Neutral neutral · not a buy · 🎯$110
Price at call : $107.03 — gap to target +3%
Today : $120.37 — gap to target -9%
🎯 on PRU : no call matured yet · 📊 on Finance : 56.7% · +11.1% (413 calls)
in progress (365j)
matures : Jun 24, 27
matures : Jun 24, 27
Argus Research ↗
Jun 9, 26
■ Hold neutral · not a buy
🎯 on PRU : no call matured yet · 📊 on Finance : 52.4% · +1.9% (124 calls)
in progress (365j)
matures : Jun 9, 27
matures : Jun 9, 27
Keefe, Bruyette & Woods ↗
May 13, 26
■ Market Perform neutral · not a buy · 🎯$106
Price at call : $103.2 — gap to target +3%
Today : $120.37 — gap to target -12%
🎯 on PRU : no call matured yet · 📊 on Finance : 49.7% · +1.3% (491 calls)
in progress (365j)
matures : May 13, 27
matures : May 13, 27
Wells Fargo ↗
May 12, 26
▼ Underweight · 🎯$100
Price at call : $102.58 — upside -3%
Today : $120.37 — upside -17%
🎯 on PRU : no call matured yet · 📊 on Finance : 49.3% · +1.3% (694 calls)
in progress (365j)
matures : May 12, 27
matures : May 12, 27
Piper Sandler ↗
May 11, 26
■ Neutral neutral · not a buy · 🎯$105
Price at call : $102.58 — gap to target +2%
Today : $120.37 — gap to target -13%
🎯 on PRU : no call matured yet · 📊 on Finance : 56.7% · +11.1% (413 calls)
in progress (365j)
matures : May 11, 27
matures : May 11, 27
■ Neutral neutral · not a buy · 🎯$101
Price at call : $99.44 — gap to target +2%
Today : $120.37 — gap to target -16%
🎯 on PRU : no call matured yet · 📊 on Finance : 28.8% · -1.4% (73 calls)
in progress (365j)
matures : May 7, 27
matures : May 7, 27
▼ Underweight · 🎯$90
Price at call : $99.44 — upside -9%
Today : $120.37 — upside -25%
🎯 on PRU : no call matured yet · 📊 on Finance : 49.8% · +0.4% (959 calls)
in progress (365j)
matures : May 6, 27
matures : May 6, 27
Wells Fargo ↗
May 5, 26
▼ Underweight · 🎯$93
Price at call : $100.27 — upside -7%
Today : $120.37 — upside -23%
🎯 on PRU : no call matured yet · 📊 on Finance : 49.3% · +1.3% (694 calls)
in progress (365j)
matures : May 5, 27
matures : May 5, 27
Morgan Stanley ↗
May 4, 26
▼ Underweight · 🎯$92
Price at call : $97.65 — upside -6%
Today : $120.37 — upside -24%
🎯 on PRU : no call matured yet · 📊 on Finance : 54% · +2.2% (1106 calls)
in progress (365j)
matures : May 4, 27
matures : May 4, 27
Keefe, Bruyette & Woods ↗
Apr 23, 26
■ Market Perform neutral · not a buy · 🎯$100
Price at call : $94.21 — gap to target +6%
Today : $120.37 — gap to target -17%
🎯 on PRU : no call matured yet · 📊 on Finance : 49.7% · +1.3% (491 calls)
in progress (365j)
matures : Apr 23, 27
matures : Apr 23, 27
BMO Capital ↗
Apr 23, 26
▼ Underperform · 🎯$87
Price at call : $94.35 — upside -8%
Today : $120.37 — upside -28%
🎯 on PRU : no call matured yet · 📊 on Finance : 50.6% · +2.6% (259 calls)
in progress (365j)
matures : Apr 23, 27
matures : Apr 23, 27
■ Hold neutral · not a buy · 🎯$98
Price at call : $94.35 — gap to target +4%
Today : $120.37 — gap to target -19%
🎯 on PRU : no call matured yet · 📊 on Finance : 49.1% · +0.5% (318 calls)
in progress (365j)
matures : Apr 22, 27
matures : Apr 22, 27
Piper Sandler ↗
Apr 22, 26
■ Neutral neutral · not a buy · 🎯$99
Price at call : $94.85 — gap to target +4%
Today : $120.37 — gap to target -18%
🎯 on PRU : no call matured yet · 📊 on Finance : 56.7% · +11.1% (413 calls)
in progress (365j)
matures : Apr 22, 27
matures : Apr 22, 27
▼ Underweight · 🎯$91
Price at call : $94.85 — upside -4%
Today : $120.37 — upside -24%
🎯 on PRU : no call matured yet · 📊 on Finance : 49.8% · +0.4% (959 calls)
in progress (365j)
matures : Apr 22, 27
matures : Apr 22, 27
B of A Securities ↗
Apr 14, 26
■ Neutral neutral · not a buy · 🎯$104
Price at call : $99.42 — gap to target +5%
Today : $120.37 — gap to target -14%
🎯 on PRU : no call matured yet · 📊 on Finance : 51.5% · +4.6% (441 calls)
in progress (365j)
matures : Apr 14, 27
matures : Apr 14, 27
■ Neutral neutral · not a buy · 🎯$101
Price at call : $98.76 — gap to target +2%
Today : $120.37 — gap to target -16%
🎯 on PRU : no call matured yet · 📊 on Finance : 28.8% · -1.4% (73 calls)
in progress (365j)
matures : Apr 13, 27
matures : Apr 13, 27
Keefe, Bruyette & Woods ↗
Apr 10, 26
■ Market Perform neutral · not a buy · 🎯$104
Price at call : $98.48 — gap to target +6%
Today : $120.37 — gap to target -14%
🎯 on PRU : no call matured yet · 📊 on Finance : 49.7% · +1.3% (491 calls)
in progress (365j)
matures : Apr 10, 27
matures : Apr 10, 27
Wells Fargo ↗
Apr 10, 26
▼ Underweight · 🎯$95
Price at call : $98.48 — upside -4%
Today : $120.37 — upside -21%
🎯 on PRU : no call matured yet · 📊 on Finance : 49.3% · +1.3% (694 calls)
in progress (365j)
matures : Apr 10, 27
matures : Apr 10, 27
■ Neutral neutral · not a buy · 🎯$98
Price at call : $96.9 — gap to target +1%
Today : $120.37 — gap to target -19%
🎯 on PRU : no call matured yet · 📊 on Finance : 48.1% · +2.5% (482 calls)
in progress (365j)
matures : Apr 9, 27
matures : Apr 9, 27
■ Equal-Weight neutral · not a buy · 🎯$110
Price at call : $97.1 — gap to target +13%
Today : $120.37 — gap to target -9%
🎯 on PRU : no call matured yet · 📊 on Finance : 49.8% · +0.4% (959 calls)
in progress (365j)
matures : Apr 8, 27
matures : Apr 8, 27
Keefe, Bruyette & Woods ↗
Mar 26, 26
■ Market Perform neutral · not a buy · 🎯$106
Price at call : $93.29 — gap to target +14%
Today : $120.37 — gap to target -12%
🎯 on PRU : no call matured yet · 📊 on Finance : 49.7% · +1.3% (491 calls)
in progress (365j)
matures : Mar 26, 27
matures : Mar 26, 27
■ Equal-Weight neutral · not a buy · 🎯$119
Price at call : $92.34 — gap to target +29%
Today : $120.37 — gap to target -1%
🎯 on PRU : no call matured yet · 📊 on Finance : 49.8% · +0.4% (959 calls)
in progress (365j)
matures : Mar 11, 27
matures : Mar 11, 27
Morgan Stanley ↗
Mar 3, 26
■ Equal-Weight neutral · not a buy · 🎯$111
Price at call : $98.79 — gap to target +12%
Today : $120.37 — gap to target -8%
🎯 on PRU : no call matured yet · 📊 on Finance : 54% · +2.2% (1106 calls)
in progress (365j)
matures : Mar 3, 27
matures : Mar 3, 27
Wells Fargo ↗
Feb 25, 26
▼ Underweight · 🎯$103
Price at call : $100.86 — upside +2%
Today : $120.37 — upside -14%
🎯 on PRU : no call matured yet · 📊 on Finance : 49.3% · +1.3% (694 calls)
in progress (365j)
matures : Feb 25, 27
matures : Feb 25, 27
■ Neutral neutral · not a buy · 🎯$113
Price at call : $103.33 — gap to target +9%
Today : $120.37 — gap to target -6%
🎯 on PRU : no call matured yet · 📊 on Finance : 28.8% · -1.4% (73 calls)
in progress (365j)
matures : Feb 10, 27
matures : Feb 10, 27
Evercore ISI Group ↗
Feb 5, 26
■ In-Line neutral · not a buy · 🎯$110
Price at call : $102.8 — gap to target +7%
Today : $120.37 — gap to target -9%
🎯 on PRU : no call matured yet · 📊 on Finance : 54.2% · +0.6% (225 calls)
in progress (365j)
matures : Feb 5, 27
matures : Feb 5, 27
■ Neutral neutral · not a buy · 🎯$127
Price at call : $99.82 — gap to target +27%
Today : $120.37 — gap to target +6%
🎯 on PRU : no call matured yet · 📊 on Finance : 51.9% · -0.5% (505 calls)
in progress (365j)
matures : Feb 4, 27
matures : Feb 4, 27
Wells Fargo ↗
Jan 13, 26
■ Equal-Weight neutral · not a buy · 🎯$115
Price at call : $117.71 — gap to target -2%
Today : $120.37 — gap to target -4%
🎯 on PRU : no call matured yet · 📊 on Finance : 49.3% · +1.3% (694 calls)
in progress (365j)
matures : Jan 13, 27
matures : Jan 13, 27
■ Equal-Weight neutral · not a buy · 🎯$124
Price at call : $118.08 — gap to target +5%
Today : $120.37 — gap to target +3%
🎯 on PRU : no call matured yet · 📊 on Finance : 49.8% · +0.4% (959 calls)
in progress (365j)
matures : Jan 8, 27
matures : Jan 8, 27
■ Neutral neutral · not a buy · 🎯$116
Price at call : $118.08 — gap to target -2%
Today : $120.37 — gap to target -4%
🎯 on PRU : no call matured yet · 📊 on Finance : 48.1% · +2.5% (482 calls)
in progress (365j)
matures : Jan 8, 27
matures : Jan 8, 27
Piper Sandler ↗
Dec 23, 25
■ Neutral neutral · not a buy · 🎯$120
Price at call : $114.18 — gap to target +5%
Today : $120.37 — gap to target -0%
🎯 on PRU : no call matured yet · 📊 on Finance : 56.7% · +11.1% (413 calls)
in progress (365j)
matures : Dec 23, 26
matures : Dec 23, 26
■ Neutral neutral · not a buy · 🎯$125
Price at call : $117.08 — gap to target +7%
Today : $120.37 — gap to target +4%
🎯 on PRU : no call matured yet · 📊 on Finance : 28.8% · -1.4% (73 calls)
in progress (365j)
matures : Dec 16, 26
matures : Dec 16, 26
Keefe, Bruyette & Woods ↗
Nov 3, 25
■ Market Perform neutral · not a buy · 🎯$118
Price at call : $105.04 — gap to target +12%
Today : $120.37 — gap to target -2%
🎯 on PRU : no call matured yet · 📊 on Finance : 49.7% · +1.3% (491 calls)
in progress (365j)
matures : Nov 3, 26
matures : Nov 3, 26
Evercore ISI Group ↗
Oct 30, 25
■ In-Line neutral · not a buy · 🎯$122
Price at call : $104 — gap to target +17%
Today : $120.37 — gap to target +1%
🎯 on PRU : no call matured yet · 📊 on Finance : 54.2% · +0.6% (225 calls)
in progress (365j)
matures : Oct 30, 26
matures : Oct 30, 26
■ Equal-Weight neutral · not a buy · 🎯$117
Price at call : $102.56 — gap to target +14%
Today : $120.37 — gap to target -3%
🎯 on PRU : no call matured yet · 📊 on Finance : 49.8% · +0.4% (959 calls)
in progress (365j)
matures : Oct 8, 26
matures : Oct 8, 26
Morgan Stanley ↗
Oct 7, 25
■ Equal-Weight neutral · not a buy · 🎯$118
Price at call : $102.89 — gap to target +15%
Today : $120.37 — gap to target -2%
🎯 on PRU : no call matured yet · 📊 on Finance : 54% · +2.2% (1106 calls)
in progress (365j)
matures : Oct 7, 26
matures : Oct 7, 26
Wolfe Research ↗
Sep 16, 25
■ Peer Perform neutral · not a buy
🎯 on PRU : no call matured yet · 📊 on Finance : 54.1% · +7.4% (61 calls)
in progress (365j)
matures : Sep 16, 26
matures : Sep 16, 26
Frequently asked questions
Should I buy Prudential Financial stock?
This isn't buy advice. For Prudential Financial, the analyst consensus is "Hold", with an average price target of $110 (-9% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (4 calls tracked on Prudential Financial). We show the numbers — you decide.
Is it too late to buy Prudential Financial? How high can it go?
The most bullish analyst target on Prudential Financial is $131 (+9% above today's price); the average is $110. That's the upside they see. Check how reliable those analysts have actually been on Prudential Financial on our site before trusting it.
Is Prudential Financial still a good buy?
The most useful "opinion" isn't an opinion — it's a track record: 19 analysts have a real record on Prudential Financial, the best hitting 100% over 4 calls. Current consensus: "Hold". Make your call on data, not noise.
Should you invest in Prudential Financial? The case for and against
The arguments for and against, one by one, from the numbers: why invest in PRU (and why hesitate).
What has Prudential Financial's past performance been?
Historical returns and a "how much if I had invested" calculator: PRU performance & returns.
Does Prudential Financial pay a dividend?
Yield, consistency and growth history of the dividend: PRU's dividend.
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