Logo Sally Beauty Holdings, Inc.

Sally Beauty Holdings, Inc. (SBH) stock: analyst price target and their real reliability

Live quote · data updated Aug 28, 2026
Sally Beauty Holdings, Inc. · Consumer Discretionary · ref. ETF XLY · 50 calls · price $16.42
🏆JPI 2026 portfoliosSee tracking →
What the company does: Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies.

📈 Sally Beauty Holdings, Inc. (SBH) stock price

$16.42+22.4% over range
Aug 28, 25low $11.82 · high $17Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Hold
50% recommend buying · 2 analysts
📊 JPI status : Sally Beauty Holdings, Inc. has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →
⚠️ The stock trades above the median target: it has beaten expectations. The “Hold” reflects conviction on the company, but the remaining quantified upside is low/negative.

🎯 SBH price target & analyst consensusprice $16.42

The price target · all analysts combined (2 targets)
Highest target · 1 firm of 2$19+15.7%
Median target · of 2 targets$16-2.6%
Lowest target · 1 firm of 2$13-20.8%
Current price$16.42
⭐ What the most reliable analysts say

No reliable analyst is bullish on this stock right now. A “reliable” analyst is a firm that, on this sector, hits more than 55% of its targets and beats its sector. None of them sees upside here — which is exactly why this stock is in no JPI selection.

The consensus · 2 ratings (last 6 months)
Strong Buy00%
Buy150%
Hold00%
Sell150%
Strong Sell00%
Go deeper on the analysts
All analysts (the consensus)  ·  vs  ·  the best (those who've been right)
💬 A question about Sally Beauty Holdings, Inc.? The JPI assistant answers using our backtest data.

🔎 Detailed analyses

✅ Historical analyst reliability on SBH

Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.

Firm % right i Gain vs sector i Calls i
Canaccord Genuity  100% +43.0% 2
DA Davidson  100% +26.3% 2
Barclays  100% +9.3% 2
Sterne Agee 67% +4.0% 3
B of A Securities  60% -9.7% 5
Oppenheimer  40% +6.9% 5
Wells Fargo  33% -4.6% 3
Morgan Stanley  31% -29.0% 16
Piper Sandler  25% -12.6% 4
Raymond James  0% -4.1% 2

📊 What $1,000 invested in Sally Beauty Holdings, Inc. would be worth › open the full page

In short — $1,000 invested in Sally Beauty Holdings, Inc. 10 years ago would be worth $515 today, i.e. -6%/yr on average. Best year: 2021 (+42%), worst: 2022 (-32%). Price performance, excluding dividends.

If I'd invested $1,000 in Sally Beauty Holdings, Inc.

InvestmentWorth todayGain
1 years ago$1,374+37%
3 years ago$1,147+15%
5 years ago$1,101+10%
→ See Sally Beauty Holdings, Inc.'s full return history + gain calculator

Return by year (Sally Beauty Holdings, Inc.)

YearReturn$1,000 invested at year start
2026 (YTD)+1%$1,007 (+1%)
2025+36%$1,374 (+37%)
2024-21%$1,081 (+8%)
→ See Sally Beauty Holdings, Inc.'s full return history + gain calculator
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

📰 Recent news on Sally Beauty Holdings, Inc.

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📋 All analyst calls on SBH

TD Cowen 
Aug 4, 26
▲ Buy · 🎯$19
Price at call : $15.79 — upside +20%
Today : $16.42 — upside +16%
🎯 on SBH : 100% (1 call matured) · 📊 on Cons. disc. : 38.5% · -8.5% (39 calls)
in progress (365j)
matures : Aug 4, 27
TD Cowen 
May 12, 26
▲ Buy · 🎯$17
Price at call : $12.21 — upside +39%
Today : $16.42 — upside +4%
🎯 on SBH : 100% (1 call matured) · 📊 on Cons. disc. : 38.5% · -8.5% (39 calls)
in progress (365j)
matures : May 12, 27
Morgan Stanley 
May 12, 26
▼ Underweight · 🎯$13
Price at call : $12.5 — upside +4%
Today : $16.42 — upside -21%
🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)
in progress (365j)
matures : May 12, 27
▲ Buy · 🎯$20
Price at call : $15.22 — upside +31%
Today : $16.42 — upside +22%
🎯 on SBH : 100% (2 calls matureds) · 📊 on Cons. disc. : 33.9% · +3.5% (59 calls)
in progress (365j)
matures : Feb 10, 27
Morgan Stanley 
Feb 10, 26
▼ Underweight · 🎯$16
Price at call : $15.22 — upside +5%
Today : $16.42 — upside -3%
🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)
in progress (365j)
matures : Feb 10, 27
TD Cowen 
Jan 21, 26
▲ Buy · 🎯$18
Price at call : $16.04 — upside +12%
Today : $16.42 — upside +10%
🎯 on SBH : 100% (1 call matured) · 📊 on Cons. disc. : 38.5% · -8.5% (39 calls)
in progress (365j)
matures : Jan 21, 27
Raymond James 
Jan 21, 26
▲ Outperform · 🎯$19
Price at call : $16.06 — upside +18%
Today : $16.42 — upside +16%
🎯 on SBH : 0% (1 call matured) · 📊 on Cons. disc. : 40.5% · +10.2% (190 calls)
in progress (365j)
matures : Jan 21, 27
Morgan Stanley 
Nov 14, 25
▼ Underweight · 🎯$13
Price at call : $14.23 — upside -9%
Today : $16.42 — upside -21%
🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)
in progress (365j)
matures : Nov 14, 26
See the other 42 calls, newest to oldest
Jefferies 
Oct 28, 25
■ Hold neutral · not a buy · 🎯$14.5
Price at call : $15.42 — gap to target -6%
Today : $16.42 — gap to target -12%
🎯 on SBH : no call matured yet · 📊 on Cons. disc. : 37.6% · -5.0% (149 calls)
in progress (365j)
matures : Oct 28, 26
▲ Buy · 🎯$19
Price at call : $15.79 — upside +20%
Today : $16.42 — upside +16%
🎯 on SBH : 100% (2 calls matureds) · 📊 on Cons. disc. : 33.9% · +3.5% (59 calls)
in progress (365j)
matures : Sep 15, 26
TD Cowen 
Sep 4, 25
▲ Buy · 🎯$16
Price at call : $14.51 — upside +10%
Today : $16.42 — upside -3%
🎯 on SBH : 100% (1 call matured) · 📊 on Cons. disc. : 38.5% · -8.5% (39 calls)
in progress (365j)
matures : Sep 4, 26
▲ Buy · 🎯$15
Price at call : $11.74 — upside +28%
Today : $16.42 — upside -9%
Expected +28% · Actual +43% · Reason (≥ +15%) : ✓ Yes
🎯 on SBH : 100% (2 calls matureds) · 📊 on Cons. disc. : 33.9% · +3.5% (59 calls)
+43.4%
stock +43% · XLY +7%
matured Aug 6, 26
DA Davidson 
Feb 18, 25
■ Neutral neutral · not a buy · 🎯$10.5
Price at call : $9.36 — gap to target +12%
Today : $16.42 — gap to target -36%
🎯 on SBH : no call matured yet · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)
in progress (365j)
matures : Feb 18, 26
Morgan Stanley 
Jan 21, 25
▼ Underweight · 🎯$10
Price at call : $11.11 — upside -10%
Today : $16.42 — upside -39%
Expected -10% · Actual +44% · Reason (≤ −15%) : ✗ No
🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)
-44.4%
stock +44% · XLY +7%
matured Jan 21, 26
▲ Buy · 🎯$14
Price at call : $11.26 — upside +24%
Today : $16.42 — upside -15%
Expected +24% · Actual +43% · Reason (≥ +15%) : ✓ Yes
🎯 on SBH : 100% (2 calls matureds) · 📊 on Cons. disc. : 33.9% · +3.5% (59 calls)
+42.5%
stock +43% · XLY +4%
matured Jan 16, 26
TD Cowen 
Nov 25, 24
▲ Buy · 🎯$16
Price at call : $14.22 — upside +13%
Today : $16.42 — upside -3%
Expected +13% · Actual +16% · Reason (≥ +15%) : ✓ Yes
🎯 on SBH : 100% (1 call matured) · 📊 on Cons. disc. : 38.5% · -8.5% (39 calls)
+15.5%
stock +16% · XLY +6%
matured Nov 25, 25
TD Cowen 
Nov 15, 24
■ Hold neutral · not a buy · 🎯$14
Price at call : $13.34 — gap to target +5%
Today : $16.42 — gap to target -15%
🎯 on SBH : 100% (1 call matured) · 📊 on Cons. disc. : 38.5% · -8.5% (39 calls)
in progress (365j)
matures : Nov 15, 25
DA Davidson 
Nov 15, 24
■ Neutral neutral · not a buy · 🎯$13
Price at call : $13.34 — gap to target -3%
Today : $16.42 — gap to target -21%
🎯 on SBH : no call matured yet · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)
in progress (365j)
matures : Nov 15, 25
Raymond James 
Nov 15, 24
■ Market Perform neutral · not a buy
🎯 on SBH : 0% (1 call matured) · 📊 on Cons. disc. : 40.5% · +10.2% (190 calls)
in progress (365j)
matures : Nov 15, 25
Morgan Stanley 
Nov 15, 24
▼ Underweight · 🎯$12
Price at call : $13.41 — upside -11%
Today : $16.42 — upside -27%
Expected -11% · Actual +6% · Reason (≤ −15%) : ✗ No
🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)
-6.1%
stock +6% · XLY +7%
matured Nov 15, 25
DA Davidson 
Aug 13, 24
■ Neutral neutral · not a buy · 🎯$12
Price at call : $11.35 — gap to target +6%
Today : $16.42 — gap to target -27%
🎯 on SBH : no call matured yet · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)
in progress (365j)
matures : Aug 13, 25
Piper Sandler 
Jul 11, 24
▲ Overweight · 🎯$13
Price at call : $11.06 — upside +18%
Today : $16.42 — upside -21%
Expected +18% · Actual -11% · Reason (≥ +15%) : ✗ No
🎯 on SBH : 33% (3 calls matureds) · 📊 on Cons. disc. : 46.1% · +10.6% (102 calls)
-11.2%
stock -11% · XLY +17%
matured Jul 11, 25
TD Cowen 
Apr 17, 24
■ Hold neutral · not a buy · 🎯$11
Price at call : $10.56 — gap to target +4%
Today : $16.42 — gap to target -33%
🎯 on SBH : 100% (1 call matured) · 📊 on Cons. disc. : 38.5% · -8.5% (39 calls)
in progress (365j)
matures : Apr 17, 25
Piper Sandler 
Mar 19, 24
▲ Overweight · 🎯$16
Price at call : $12.33 — upside +30%
Today : $16.42 — upside -3%
Expected +30% · Actual -31% · Reason (≥ +15%) : ✗ No
🎯 on SBH : 33% (3 calls matureds) · 📊 on Cons. disc. : 46.1% · +10.6% (102 calls)
-31.1%
stock -31% · XLY +7%
matured Mar 19, 25
DA Davidson 
Feb 7, 24
■ Neutral neutral · not a buy · 🎯$13
Price at call : $12.98 — gap to target +0%
Today : $16.42 — gap to target -21%
🎯 on SBH : no call matured yet · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)
in progress (365j)
matures : Feb 6, 25
Morgan Stanley 
Nov 15, 23
▼ Underweight · 🎯$8
Price at call : $8.64 — upside -7%
Today : $16.42 — upside -51%
Expected -7% · Actual +55% · Reason (≤ −15%) : ✗ No
🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)
-55.2%
stock +55% · XLY +29%
matured Nov 14, 24
Morgan Stanley 
Aug 22, 23
▼ Underweight · 🎯$10
Price at call : $9.76 — upside +2%
Today : $16.42 — upside -39%
Expected +2% · Actual +36% · Reason (≤ −15%) : ✗ No
🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)
-36.1%
stock +36% · XLY +14%
matured Aug 21, 24
Morgan Stanley 
Aug 21, 23
▼ Underweight · 🎯$10
Price at call : $10.07 — upside -1%
Today : $16.42 — upside -39%
Expected -1% · Actual +30% · Reason (≤ −15%) : ✗ No
🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)
-30.1%
stock +30% · XLY +13%
matured Aug 20, 24
DA Davidson 
Aug 16, 23
■ Neutral neutral · not a buy · 🎯$12
Price at call : $10.16 — gap to target +18%
Today : $16.42 — gap to target -27%
🎯 on SBH : no call matured yet · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)
in progress (365j)
matures : Aug 15, 24
▼ Underweight · 🎯$11
Price at call : $11.67 — upside -6%
Today : $16.42 — upside -33%
Expected -6% · Actual -9% · Reason (≤ −15%) : ✗ No
🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)
+9.2%
stock -9% · XLY +22%
matured May 4, 24
Cowen & Co.
Feb 16, 23
■ Market Perform neutral · not a buy · 🎯$19
Price at call : $17.23 — gap to target +10%
Today : $16.42 — gap to target +16%
🎯 on SBH : 0% (1 call matured) · 📊 unranked overall
in progress (365j)
matures : Feb 16, 24
DA Davidson 
Feb 6, 23
■ Neutral neutral · not a buy · 🎯$17
Price at call : $17.53 — gap to target -3%
Today : $16.42 — gap to target +4%
🎯 on SBH : no call matured yet · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)
in progress (365j)
matures : Feb 6, 24
▼ Underweight · 🎯$12
Price at call : $17.63 — upside -32%
Today : $16.42 — upside -27%
Expected -32% · Actual -29% · Reason (≤ −15%) : ✓ Yes
🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)
+28.6%
stock -29% · XLY +16%
matured Feb 3, 24
Piper Sandler 
Dec 15, 22
▲ Overweight · 🎯$15
Price at call : $12.73 — upside +18%
Today : $16.42 — upside -9%
Expected +18% · Actual +2% · Reason (≥ +15%) : ✗ No
🎯 on SBH : 33% (3 calls matureds) · 📊 on Cons. disc. : 46.1% · +10.6% (102 calls)
+1.7%
stock +2% · XLY +31%
matured Dec 15, 23
DA Davidson 
Nov 14, 22
■ Neutral neutral · not a buy · 🎯$11.5
Price at call : $12.62 — gap to target -9%
Today : $16.42 — gap to target -30%
🎯 on SBH : no call matured yet · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)
in progress (365j)
matures : Nov 14, 23
Cowen & Co.
Aug 12, 22
■ Market Perform neutral · not a buy · 🎯$17
Price at call : $15.19 — gap to target +12%
Today : $16.42 — gap to target +4%
🎯 on SBH : 0% (1 call matured) · 📊 unranked overall
in progress (365j)
matures : Aug 12, 23
DA Davidson 
Aug 8, 22
■ Neutral neutral · not a buy · 🎯$14.5
Price at call : $13.95 — gap to target +4%
Today : $16.42 — gap to target -12%
🎯 on SBH : no call matured yet · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)
in progress (365j)
matures : Aug 8, 23
▼ Underweight · 🎯$11
Price at call : $13.95 — upside -21%
Today : $16.42 — upside -33%
Expected -21% · Actual -19% · Reason (≤ −15%) : ✓ Yes
🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)
+19.1%
stock -19% · XLY +5%
matured Aug 8, 23
Raymond James 
Jun 29, 22
▼ Underperform
Actual +4% · Reason (≤ −15%) : ✗ No
🎯 on SBH : 0% (1 call matured) · 📊 on Cons. disc. : 40.5% · +10.2% (190 calls)
-4.2%
stock +4% · XLY +20%
matured Jun 29, 23
Morgan Stanley 
Jun 16, 22
▼ Underweight · 🎯$12
Price at call : $11.75 — upside +2%
Today : $16.42 — upside -27%
Expected +2% · Actual +5% · Reason (≤ −15%) : ✗ No
🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)
-5.4%
stock +5% · XLY +24%
matured Jun 16, 23
DA Davidson 
May 13, 22
■ Neutral neutral · not a buy · 🎯$16
Price at call : $15.13 — gap to target +6%
Today : $16.42 — gap to target -3%
🎯 on SBH : no call matured yet · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)
in progress (365j)
matures : May 13, 23
Oppenheimer 
May 5, 22
■ Perform neutral · not a buy
🎯 on SBH : 0% (2 calls matureds) · 📊 on Cons. disc. : 26.8% · -3.4% (123 calls)
in progress (365j)
matures : May 5, 23
Morgan Stanley 
Jan 18, 22
■ Equal-Weight neutral · not a buy · 🎯$19
Price at call : $17.9 — gap to target +6%
Today : $16.42 — gap to target +16%
🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)
in progress (365j)
matures : Jan 18, 23
Morgan Stanley 
Nov 15, 21
■ Equal-Weight neutral · not a buy · 🎯$23
Price at call : $20.34 — gap to target +13%
Today : $16.42 — gap to target +40%
🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)
in progress (365j)
matures : Nov 15, 22
Oppenheimer 
Nov 4, 21
▲ Outperform · 🎯$22
Price at call : $18.42 — upside +19%
Today : $16.42 — upside +34%
Expected +19% · Actual -31% · Reason (≥ +15%) : ✗ No
🎯 on SBH : 0% (2 calls matureds) · 📊 on Cons. disc. : 26.8% · -3.4% (123 calls)
-31.1%
stock -31% · XLY -35%
matured Nov 4, 22
■ Equal-Weight neutral · not a buy · 🎯$22
Price at call : $19.13 — gap to target +15%
Today : $16.42 — gap to target +34%
🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)
in progress (365j)
matures : Aug 2, 22
DA Davidson 
Jul 30, 21
■ Neutral neutral · not a buy · 🎯$22
Price at call : $18.72 — gap to target +18%
Today : $16.42 — gap to target +34%
🎯 on SBH : no call matured yet · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)
in progress (365j)
matures : Jul 30, 22
Raymond James 
Jul 14, 21
■ Market Perform neutral · not a buy
🎯 on SBH : 0% (1 call matured) · 📊 on Cons. disc. : 40.5% · +10.2% (190 calls)
in progress (365j)
matures : Jul 14, 22
Cowen & Co.
Jun 22, 21
▲ Outperform · 🎯$30
Price at call : $22.08 — upside +36%
Today : $16.42 — upside +83%
Expected +36% · Actual -45% · Reason (≥ +15%) : ✗ No
🎯 on SBH : 0% (1 call matured) · 📊 unranked overall
-45.1%
stock -45% · XLY -20%
matured Jun 22, 22
Oppenheimer 
Jun 22, 21
▲ Outperform · 🎯$24
Price at call : $22.08 — upside +9%
Today : $16.42 — upside +46%
Expected +9% · Actual -45% · Reason (≥ +15%) : ✗ No
🎯 on SBH : 0% (2 calls matureds) · 📊 on Cons. disc. : 26.8% · -3.4% (123 calls)
-45.1%
stock -45% · XLY -20%
matured Jun 22, 22

Frequently asked questions

Should I buy Sally Beauty Holdings, Inc. stock?

This isn't buy advice. For Sally Beauty Holdings, Inc., the analyst consensus is "Hold", with an average price target of $16.00 (-3% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (2 calls tracked on Sally Beauty Holdings, Inc.). We show the numbers — you decide.

Is it too late to buy Sally Beauty Holdings, Inc.? How high can it go?

The most bullish analyst target on Sally Beauty Holdings, Inc. is $19.00 (+16% above today's price); the average is $16.00. That's the upside they see. Check how reliable those analysts have actually been on Sally Beauty Holdings, Inc. on our site before trusting it.

Is Sally Beauty Holdings, Inc. still a good buy?

The most useful "opinion" isn't an opinion — it's a track record: 10 analysts have a real record on Sally Beauty Holdings, Inc., the best hitting 100% over 2 calls. Current consensus: "Hold". Make your call on data, not noise.

What has Sally Beauty Holdings, Inc.'s past performance been?

Historical returns and a "how much if I had invested" calculator: SBH performance & returns.

Other Cons. disc. stocks

Go further

JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)