Sally Beauty Holdings, Inc. (SBH) stock: analyst price target and their real reliability

→ See Sally Beauty Holdings, Inc.'s full return history + gain calculator

-4.1%

📊 What $1,000 invested in Sally Beauty Holdings, Inc. would be worth › open the full page

In short — $1,000 invested in Sally Beauty Holdings, Inc. 10 years ago would be worth $515 today, i.e. -6%/yr on average. Best year: 2021 (+42%), worst: 2022 (-32%). Price performance, excluding dividends.

If I'd invested $1,000 in Sally Beauty Holdings, Inc.

Investment	Worth today	Gain
1 years ago	$1,374	+37%
3 years ago	$1,147	+15%
5 years ago	$1,101	+10%

Return by year (Sally Beauty Holdings, Inc.)

Year	Return	$1,000 invested at year start
2026 (YTD)	+1%	$1,007 (+1%)
2025	+36%	$1,374 (+37%)
2024	-21%	$1,081 (+8%)

→ See Sally Beauty Holdings, Inc.'s full return history + gain calculator

⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

📰 Recent news on Sally Beauty Holdings, Inc.

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📋 All analyst calls on SBH

Aug 4, 26

▲ Buy · 🎯$19

Price at call : $15.79 — upside +20%

Today : $15.9 — upside +19%

🎯 on SBH : 100% (2 calls matureds) · 📊 on Cons. disc. : 40% · -7.9% (40 calls)

in progress (365j)
matures : Aug 4, 27

May 12, 26

▲ Buy · 🎯$17

Price at call : $12.21 — upside +39%

Today : $15.9 — upside +7%

🎯 on SBH : 100% (2 calls matureds) · 📊 on Cons. disc. : 40% · -7.9% (40 calls)

in progress (365j)
matures : May 12, 27

May 12, 26

▼ Underweight · 🎯$13

Price at call : $12.5 — upside +4%

Today : $15.9 — upside -18%

🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)

in progress (365j)
matures : May 12, 27

Feb 10, 26

▲ Buy · 🎯$20

Price at call : $15.22 — upside +31%

Today : $15.9 — upside +26%

🎯 on SBH : 67% (3 calls matureds) · 📊 on Cons. disc. : 34.4% · +2.9% (61 calls)

in progress (365j)
matures : Feb 10, 27

Feb 10, 26

▼ Underweight · 🎯$16

Price at call : $15.22 — upside +5%

Today : $15.9 — upside +1%

🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)

in progress (365j)
matures : Feb 10, 27

Jan 21, 26

▲ Buy · 🎯$18

Price at call : $16.04 — upside +12%

Today : $15.9 — upside +13%

🎯 on SBH : 100% (2 calls matureds) · 📊 on Cons. disc. : 40% · -7.9% (40 calls)

in progress (365j)
matures : Jan 21, 27

Jan 21, 26

▲ Outperform · 🎯$19

Price at call : $16.06 — upside +18%

Today : $15.9 — upside +19%

🎯 on SBH : 0% (1 call matured) · 📊 on Cons. disc. : 38.9% · +9.1% (190 calls)

in progress (365j)
matures : Jan 21, 27

Nov 14, 25

▼ Underweight · 🎯$13

Price at call : $14.23 — upside -9%

Today : $15.9 — upside -18%

🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)

in progress (365j)
matures : Nov 14, 26

See the other 42 calls, newest to oldest

Jefferies ↗

Oct 28, 25

■ Hold neutral · not a buy · 🎯$14.5

Price at call : $15.42 — gap to target -6%

Today : $15.9 — gap to target -9%

🎯 on SBH : no call matured yet · 📊 on Cons. disc. : 38% · -5.0% (150 calls)

in progress (365j)
matures : Oct 28, 26

Sep 15, 25

▲ Buy · 🎯$19

Price at call : $15.79 — upside +20%

Today : $15.9 — upside +19%

Expected +20% · Actual -1% · Reason (≥ +15%) : ✗ No

🎯 on SBH : 67% (3 calls matureds) · 📊 on Cons. disc. : 34.4% · +2.9% (61 calls)

-0.8%

stock -1% · XLY -8%

matured Sep 15, 26

Sep 4, 25

▲ Buy · 🎯$16

Price at call : $14.51 — upside +10%

Today : $15.9 — upside +1%

Expected +10% · Actual +11% · Reason (≥ +15%) : ✗ No

🎯 on SBH : 100% (2 calls matureds) · 📊 on Cons. disc. : 40% · -7.9% (40 calls)

+11.4%

stock +11% · XLY -3%

matured Sep 4, 26

Aug 6, 25

▲ Buy · 🎯$15

Price at call : $11.74 — upside +28%

Today : $15.9 — upside -6%

Expected +28% · Actual +43% · Reason (≥ +15%) : ✓ Yes

🎯 on SBH : 67% (3 calls matureds) · 📊 on Cons. disc. : 34.4% · +2.9% (61 calls)

+43.4%

stock +43% · XLY +7%

matured Aug 6, 26

Feb 18, 25

■ Neutral neutral · not a buy · 🎯$10.5

Price at call : $9.36 — gap to target +12%

Today : $15.9 — gap to target -34%

🎯 on SBH : no call matured yet · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)

in progress (365j)
matures : Feb 18, 26

Jan 21, 25

▼ Underweight · 🎯$10

Price at call : $11.11 — upside -10%

Today : $15.9 — upside -37%

Expected -10% · Actual +44% · Reason (≤ −15%) : ✗ No

🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)

-44.4%

stock +44% · XLY +7%

matured Jan 21, 26

Jan 16, 25

▲ Buy · 🎯$14

Price at call : $11.26 — upside +24%

Today : $15.9 — upside -12%

Expected +24% · Actual +43% · Reason (≥ +15%) : ✓ Yes

🎯 on SBH : 67% (3 calls matureds) · 📊 on Cons. disc. : 34.4% · +2.9% (61 calls)

+42.5%

stock +43% · XLY +4%

matured Jan 16, 26

Nov 25, 24

▲ Buy · 🎯$16

Price at call : $14.22 — upside +13%

Today : $15.9 — upside +1%

Expected +13% · Actual +16% · Reason (≥ +15%) : ✓ Yes

🎯 on SBH : 100% (2 calls matureds) · 📊 on Cons. disc. : 40% · -7.9% (40 calls)

+15.5%

stock +16% · XLY +6%

matured Nov 25, 25

Nov 15, 24

■ Hold neutral · not a buy · 🎯$14

Price at call : $13.34 — gap to target +5%

Today : $15.9 — gap to target -12%

🎯 on SBH : 100% (2 calls matureds) · 📊 on Cons. disc. : 40% · -7.9% (40 calls)

in progress (365j)
matures : Nov 15, 25

Nov 15, 24

■ Neutral neutral · not a buy · 🎯$13

Price at call : $13.34 — gap to target -3%

Today : $15.9 — gap to target -18%

🎯 on SBH : no call matured yet · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)

in progress (365j)
matures : Nov 15, 25

Nov 15, 24

■ Market Perform neutral · not a buy

🎯 on SBH : 0% (1 call matured) · 📊 on Cons. disc. : 38.9% · +9.1% (190 calls)

in progress (365j)
matures : Nov 15, 25

Nov 15, 24

▼ Underweight · 🎯$12

Price at call : $13.41 — upside -11%

Today : $15.9 — upside -25%

Expected -11% · Actual +6% · Reason (≤ −15%) : ✗ No

🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)

-6.1%

stock +6% · XLY +7%

matured Nov 15, 25

Aug 13, 24

■ Neutral neutral · not a buy · 🎯$12

Price at call : $11.35 — gap to target +6%

Today : $15.9 — gap to target -25%

🎯 on SBH : no call matured yet · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)

in progress (365j)
matures : Aug 13, 25

Piper Sandler ↗

Jul 11, 24

▲ Overweight · 🎯$13

Price at call : $11.06 — upside +18%

Today : $15.9 — upside -18%

Expected +18% · Actual -11% · Reason (≥ +15%) : ✗ No

🎯 on SBH : 33% (3 calls matureds) · 📊 on Cons. disc. : 46.6% · +9.2% (103 calls)

-11.2%

stock -11% · XLY +17%

matured Jul 11, 25

Apr 17, 24

■ Hold neutral · not a buy · 🎯$11

Price at call : $10.56 — gap to target +4%

Today : $15.9 — gap to target -31%

🎯 on SBH : 100% (2 calls matureds) · 📊 on Cons. disc. : 40% · -7.9% (40 calls)

in progress (365j)
matures : Apr 17, 25

Piper Sandler ↗

Mar 19, 24

▲ Overweight · 🎯$16

Price at call : $12.33 — upside +30%

Today : $15.9 — upside +1%

Expected +30% · Actual -31% · Reason (≥ +15%) : ✗ No

🎯 on SBH : 33% (3 calls matureds) · 📊 on Cons. disc. : 46.6% · +9.2% (103 calls)

-31.1%

stock -31% · XLY +7%

matured Mar 19, 25

Feb 7, 24

■ Neutral neutral · not a buy · 🎯$13

Price at call : $12.98 — gap to target +0%

Today : $15.9 — gap to target -18%

🎯 on SBH : no call matured yet · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)

in progress (365j)
matures : Feb 6, 25

Nov 15, 23

▼ Underweight · 🎯$8

Price at call : $8.64 — upside -7%

Today : $15.9 — upside -50%

Expected -7% · Actual +55% · Reason (≤ −15%) : ✗ No

🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)

-55.2%

stock +55% · XLY +29%

matured Nov 14, 24

Aug 22, 23

▼ Underweight · 🎯$10

Price at call : $9.76 — upside +2%

Today : $15.9 — upside -37%

Expected +2% · Actual +36% · Reason (≤ −15%) : ✗ No

🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)

-36.1%

stock +36% · XLY +14%

matured Aug 21, 24

Aug 21, 23

▼ Underweight · 🎯$10

Price at call : $10.07 — upside -1%

Today : $15.9 — upside -37%

Expected -1% · Actual +30% · Reason (≤ −15%) : ✗ No

🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)

-30.1%

stock +30% · XLY +13%

matured Aug 20, 24

Aug 16, 23

■ Neutral neutral · not a buy · 🎯$12

Price at call : $10.16 — gap to target +18%

Today : $15.9 — gap to target -25%

🎯 on SBH : no call matured yet · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)

in progress (365j)
matures : Aug 15, 24

May 5, 23

▼ Underweight · 🎯$11

Price at call : $11.67 — upside -6%

Today : $15.9 — upside -31%

Expected -6% · Actual -9% · Reason (≤ −15%) : ✗ No

🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)

+9.2%

stock -9% · XLY +22%

matured May 4, 24

Cowen & Co.

Feb 16, 23

■ Market Perform neutral · not a buy · 🎯$19

Price at call : $17.23 — gap to target +10%

Today : $15.9 — gap to target +19%

🎯 on SBH : 0% (1 call matured) · 📊 unranked overall

in progress (365j)
matures : Feb 16, 24

Feb 6, 23

■ Neutral neutral · not a buy · 🎯$17

Price at call : $17.53 — gap to target -3%

Today : $15.9 — gap to target +7%

🎯 on SBH : no call matured yet · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)

in progress (365j)
matures : Feb 6, 24

Feb 3, 23

▼ Underweight · 🎯$12

Price at call : $17.63 — upside -32%

Today : $15.9 — upside -25%

Expected -32% · Actual -29% · Reason (≤ −15%) : ✓ Yes

🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)

+28.6%

stock -29% · XLY +16%

matured Feb 3, 24

Piper Sandler ↗

Dec 15, 22

▲ Overweight · 🎯$15

Price at call : $12.73 — upside +18%

Today : $15.9 — upside -6%

Expected +18% · Actual +2% · Reason (≥ +15%) : ✗ No

🎯 on SBH : 33% (3 calls matureds) · 📊 on Cons. disc. : 46.6% · +9.2% (103 calls)

+1.7%

stock +2% · XLY +31%

matured Dec 15, 23

Nov 14, 22

■ Neutral neutral · not a buy · 🎯$11.5

Price at call : $12.62 — gap to target -9%

Today : $15.9 — gap to target -28%

🎯 on SBH : no call matured yet · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)

in progress (365j)
matures : Nov 14, 23

Cowen & Co.

Aug 12, 22

■ Market Perform neutral · not a buy · 🎯$17

Price at call : $15.19 — gap to target +12%

Today : $15.9 — gap to target +7%

🎯 on SBH : 0% (1 call matured) · 📊 unranked overall

in progress (365j)
matures : Aug 12, 23

Aug 8, 22

■ Neutral neutral · not a buy · 🎯$14.5

Price at call : $13.95 — gap to target +4%

Today : $15.9 — gap to target -9%

🎯 on SBH : no call matured yet · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)

in progress (365j)
matures : Aug 8, 23

Aug 8, 22

▼ Underweight · 🎯$11

Price at call : $13.95 — upside -21%

Today : $15.9 — upside -31%

Expected -21% · Actual -19% · Reason (≤ −15%) : ✓ Yes

🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)

+19.1%

stock -19% · XLY +5%

matured Aug 8, 23

Jun 29, 22

▼ Underperform

Actual +4% · Reason (≤ −15%) : ✗ No

🎯 on SBH : 0% (1 call matured) · 📊 on Cons. disc. : 38.9% · +9.1% (190 calls)

-4.2%

stock +4% · XLY +20%

matured Jun 29, 23

Jun 16, 22

▼ Underweight · 🎯$12

Price at call : $11.75 — upside +2%

Today : $15.9 — upside -25%

Expected +2% · Actual +5% · Reason (≤ −15%) : ✗ No

🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)

-5.4%

stock +5% · XLY +24%

matured Jun 16, 23

May 13, 22

■ Neutral neutral · not a buy · 🎯$16

Price at call : $15.13 — gap to target +6%

Today : $15.9 — gap to target +1%

🎯 on SBH : no call matured yet · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)

in progress (365j)
matures : May 13, 23

Oppenheimer ↗

May 5, 22

■ Perform neutral · not a buy

🎯 on SBH : 0% (2 calls matureds) · 📊 on Cons. disc. : 26.6% · -3.6% (124 calls)

in progress (365j)
matures : May 5, 23

Jan 18, 22

■ Equal-Weight neutral · not a buy · 🎯$19

Price at call : $17.9 — gap to target +6%

Today : $15.9 — gap to target +19%

🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)

in progress (365j)
matures : Jan 18, 23

Nov 15, 21

■ Equal-Weight neutral · not a buy · 🎯$23

Price at call : $20.34 — gap to target +13%

Today : $15.9 — gap to target +45%

🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)

in progress (365j)
matures : Nov 15, 22

Oppenheimer ↗

Nov 4, 21

▲ Outperform · 🎯$22

Price at call : $18.42 — upside +19%

Today : $15.9 — upside +38%

Expected +19% · Actual -31% · Reason (≥ +15%) : ✗ No

🎯 on SBH : 0% (2 calls matureds) · 📊 on Cons. disc. : 26.6% · -3.6% (124 calls)

-31.1%

stock -31% · XLY -35%

matured Nov 4, 22

Aug 2, 21

■ Equal-Weight neutral · not a buy · 🎯$22

Price at call : $19.13 — gap to target +15%

Today : $15.9 — gap to target +38%

🎯 on SBH : 33% (9 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)

in progress (365j)
matures : Aug 2, 22

Jul 30, 21

■ Neutral neutral · not a buy · 🎯$22

Price at call : $18.72 — gap to target +18%

Today : $15.9 — gap to target +38%

🎯 on SBH : no call matured yet · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)

in progress (365j)
matures : Jul 30, 22