Bread Financial Holdings, Inc. (BFH) stock: analyst price target and their real reliability
Live quote · data updated Oct 14, 2026
Bread Financial Holdings, Inc. · Financials · ref. ETF XLF · 76 calls · price $102.31
What the company does: Bread Financial Holdings, Inc. offers cutting-edge payment and credit solutions to consumers and various industries throughout North America.
📈 Bread Financial Holdings, Inc. (BFH) stock price
$102.31+72.7% over range
Oct 14, 25low $57.61 · high $113.4Oct 13, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
50% recommend buying · 12 analysts
📊 JPI status : Bread Financial Holdings, Inc. has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →
🎯 BFH price target & analyst consensus — price $102
The price target · all analysts combined (12 targets)
Highest target · 1 firm of 12$132+29.0%
Median target · of 12 targets$115+12.4%
Lowest target · 1 firm of 12$102-0.3%
Current price$102.31
Where these 12 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price
1192%
$104 ↔ $132
Below
18%
$102
⭐ What the most reliable analysts say
· those who beat their sector, targets replayed on real prices
⭐ The most reliable of them, either direction: RBC Capital — 59% of its targets hit on this sector (90 calls tested). It aims for $115 (+12 %), call made on July 25, 2026, maturing on July 25, 2027 (81 d ago).
The 1 reliable analyst
$115+12 %
The 11 other firms
$115+12 %
How to read it: the 1 reliable firms are not filtered by optimism — 1 aim above the price, 0 below, hence their $115 median. “The 11 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 12 ratings (last 6 months)
Strong Buy00%
Buy650%
Hold650%
Sell00%
Strong Sell00%
Go deeper on the analysts
🎯 BFH price target all
All 76 calls, one by one, with our verdict on each firm.
→ See all 76 targets, analyst by analyst💡 The best analysts on BFH most reliable
The case for and against, with the numbers, per those who've been right on the stock.
→ Should you invest in BFH? The case for & againstAll analysts (the consensus) · vs · the best (those who've been right)
💬 A question about Bread Financial Holdings, Inc.? The JPI assistant answers using our backtest data.
🏛️ Bread Financial Holdings, Inc. insider buying: who's buying and how much › open the full page
1 insider bought1 buys / 6 mo $60k
🔎 Detailed analyses
✅ Historical analyst reliability on BFH
Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.
| Firm ↕ | % right i ↕ | Gain vs sector i ↕ | Calls i ↕ |
|---|---|---|---|
| Compass Point ↗ | 100% | +50.7% | 4 |
| Keefe, Bruyette & Woods ↗ | 100% | +35.1% | 4 |
| Pacific Crest | 100% | +17.7% | 2 |
| Raymond James ↗ | 100% | +13.8% | 2 |
| Jefferies ↗ | 100% | +13.6% | 2 |
| B of A Securities ↗ | 83% | +31.9% | 6 |
| SunTrust Robinson Humphrey | 67% | +48.9% | 3 |
| Stephens & Co. ↗ | 67% | +24.2% | 3 |
| Deutsche Bank ↗ | 67% | +2.3% | 6 |
| Nomura | 67% | -2.5% | 3 |
See the other 13 firms
| Wells Fargo ↗ | 0% | -108.3% | 2 |
| Goldman Sachs ↗ | 0% | -45.7% | 7 |
| Edward Jones | 0% | -29.4% | 2 |
| RBC Capital ↗ | 14% | -28.3% | 7 |
| Barclays ↗ | 20% | -26.8% | 20 |
| JP Morgan ↗ | 20% | -12.1% | 5 |
| UBS ↗ | 25% | -6.9% | 4 |
| Morgan Stanley ↗ | 27% | -31.7% | 15 |
| JMP Securities | 50% | -18.6% | 4 |
| BMO Capital ↗ | 50% | -13.2% | 2 |
| Seaport Global ↗ | 50% | -12.3% | 2 |
| Credit Suisse | 50% | +3.5% | 4 |
| Oppenheimer ↗ | 60% | +16.5% | 10 |
📊 What $1,000 invested in Bread Financial Holdings, Inc. would be worth › open the full page
In short — $1,000 invested in Bread Financial Holdings, Inc. 10 years ago would be worth $446 today, i.e. -8%/yr on average. Best year: 2024 (+85%), worst: 2022 (-43%). Price performance, excluding dividends.
If I'd invested $1,000 in Bread Financial Holdings, Inc.
| Investment | Worth today | Gain |
|---|---|---|
| 1 years ago | $1,613 | +61% |
| 3 years ago | $2,615 | +162% |
| 5 years ago | $1,665 | +67% |
Return by year (Bread Financial Holdings, Inc.)
| Year | Return | $1,000 invested at year start |
|---|---|---|
| 2026 (YTD) | +33% | $1,330 (+33%) |
| 2025 | +21% | $1,613 (+61%) |
| 2024 | +85% | $2,990 (+199%) |
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.
📰 Recent news on Bread Financial Holdings, Inc.
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📋 All analyst calls on BFH
Filtered on — · ✕ show all
■ Hold neutral · not a buy · 🎯$111
Price at call : $97.64 — gap to target +14%
Today : $102.31 — gap to target +8%
🎯 on BFH : no call matured yet · 📊 on Finance : 71.4% · +5.4% (21 calls)
in progress (365j)
matures : Oct 6, 27
matures : Oct 6, 27
■ Equal-Weight neutral · not a buy · 🎯$110
Price at call : $97.8 — gap to target +12%
Today : $102.31 — gap to target +8%
🎯 on BFH : 0% (12 calls matureds) · 📊 on Finance : 48.9% · +2.8% (176 calls)
in progress (365j)
matures : Oct 5, 27
matures : Oct 5, 27
Evercore ISI Group ↗
Oct 1, 26
▲ Outperform · 🎯$118
Price at call : $98.05 — upside +20%
Today : $102.31 — upside +15%
🎯 on BFH : no call matured yet · 📊 on Finance : 36% · -1.8% (25 calls)
in progress (365j)
matures : Oct 1, 27
matures : Oct 1, 27
Wells Fargo ↗
Sep 11, 26
■ Equal-Weight neutral · not a buy · 🎯$115
Price at call : $106.37 — gap to target +8%
Today : $102.31 — gap to target +12%
🎯 on BFH : no call matured yet · 📊 on Finance : 48.1% · -1.7% (79 calls)
in progress (365j)
matures : Sep 11, 27
matures : Sep 11, 27
Wolfe Research ↗
Aug 25, 26
▲ Outperform · 🎯$130
Price at call : $107.56 — upside +21%
Today : $102.31 — upside +27%
🎯 on BFH : no call matured yet · 📊 on Finance : 38.9% · -8.5% (18 calls)
in progress (365j)
matures : Aug 25, 27
matures : Aug 25, 27
▲ Buy · 🎯$127
Price at call : $112.45 — upside +13%
Today : $102.31 — upside +24%
🎯 on BFH : no call matured yet · 📊 on Finance : 36.5% · -8.6% (85 calls)
in progress (365j)
matures : Aug 3, 27
matures : Aug 3, 27
Evercore ISI Group ↗
Jul 28, 26
▲ Outperform · 🎯$120
Price at call : $107.78 — upside +11%
Today : $102.31 — upside +17%
🎯 on BFH : no call matured yet · 📊 on Finance : 36% · -1.8% (25 calls)
in progress (365j)
matures : Jul 28, 27
matures : Jul 28, 27
■ Hold neutral · not a buy · 🎯$114
Price at call : $106.11 — gap to target +7%
Today : $102.31 — gap to target +11%
🎯 on BFH : no call matured yet · 📊 on Finance : 71.4% · +5.4% (21 calls)
in progress (365j)
matures : Jul 24, 27
matures : Jul 24, 27
See the other 68 calls, newest to oldest
RBC Capital ↗
Jul 24, 26
■ Sector Perform neutral · not a buy · 🎯$115
Price at call : $106.11 — gap to target +8%
Today : $102.31 — gap to target +12%
🎯 on BFH : no call matured yet · 📊 on Finance : 38.9% · -0.5% (90 calls)
in progress (365j)
matures : Jul 24, 27
matures : Jul 24, 27
■ Equal-Weight neutral · not a buy · 🎯$109
Price at call : $106.11 — gap to target +3%
Today : $102.31 — gap to target +7%
🎯 on BFH : 0% (12 calls matureds) · 📊 on Finance : 48.9% · +2.8% (176 calls)
in progress (365j)
matures : Jul 24, 27
matures : Jul 24, 27
Morgan Stanley ↗
Jul 20, 26
■ Equal-Weight neutral · not a buy · 🎯$102
Price at call : $101.68 — gap to target +0%
Today : $102.31 — gap to target -0%
🎯 on BFH : 0% (2 calls matureds) · 📊 on Finance : 42.5% · -2.7% (186 calls)
in progress (365j)
matures : Jul 20, 27
matures : Jul 20, 27
■ Hold neutral · not a buy · 🎯$103
Price at call : $93.83 — gap to target +10%
Today : $102.31 — gap to target +1%
🎯 on BFH : no call matured yet · 📊 on Finance : 71.4% · +5.4% (21 calls)
in progress (365j)
matures : Jul 7, 27
matures : Jul 7, 27
▲ Buy · 🎯$120
Price at call : $93.83 — upside +28%
Today : $102.31 — upside +17%
🎯 on BFH : no call matured yet · 📊 on Finance : 36.5% · -8.6% (85 calls)
in progress (365j)
matures : Jul 7, 27
matures : Jul 7, 27
Goldman Sachs ↗
Jul 7, 26
■ Neutral neutral · not a buy · 🎯$108
Price at call : $102.36 — gap to target +6%
Today : $102.31 — gap to target +6%
🎯 on BFH : no call matured yet · 📊 on Finance : 44% · -6.5% (109 calls)
in progress (365j)
matures : Jul 7, 27
matures : Jul 7, 27
■ Equal-Weight neutral · not a buy · 🎯$104
Price at call : $102.36 — gap to target +2%
Today : $102.31 — gap to target +2%
🎯 on BFH : 0% (12 calls matureds) · 📊 on Finance : 48.9% · +2.8% (176 calls)
in progress (365j)
matures : Jul 7, 27
matures : Jul 7, 27
Evercore ISI Group ↗
Jul 6, 26
▲ Outperform · 🎯$116
Price at call : $102.36 — upside +13%
Today : $102.31 — upside +13%
🎯 on BFH : no call matured yet · 📊 on Finance : 36% · -1.8% (25 calls)
in progress (365j)
matures : Jul 6, 27
matures : Jul 6, 27
▲ Buy · 🎯$132
Price at call : $108.35 — upside +22%
Today : $102.31 — upside +29%
🎯 on BFH : no call matured yet · 📊 on Finance : 53.7% · +9.5% (41 calls)
in progress (365j)
matures : Jun 30, 27
matures : Jun 30, 27
RBC Capital ↗
Jun 11, 26
■ Sector Perform neutral · not a buy · 🎯$115
Price at call : $101.71 — gap to target +13%
Today : $102.31 — gap to target +12%
🎯 on BFH : no call matured yet · 📊 on Finance : 38.9% · -0.5% (90 calls)
in progress (365j)
matures : Jun 11, 27
matures : Jun 11, 27
Loop Capital ↗
May 22, 26
▲ Buy · 🎯$104
Price at call : $88.51 — upside +18%
Today : $102.31 — upside +2%
🎯 on BFH : no call matured yet · 📊 on Finance : 66.7% · -6.3% (3 calls)
in progress (365j)
matures : May 22, 27
matures : May 22, 27
Evercore ISI Group ↗
Apr 29, 26
▲ Outperform · 🎯$99
Price at call : $84.78 — upside +17%
Today : $102.31 — upside -3%
🎯 on BFH : no call matured yet · 📊 on Finance : 36% · -1.8% (25 calls)
in progress (365j)
matures : Apr 29, 27
matures : Apr 29, 27
▼ Underweight · 🎯$70
Price at call : $88 — upside -20%
Today : $102.31 — upside -32%
🎯 on BFH : 0% (12 calls matureds) · 📊 on Finance : 48.9% · +2.8% (176 calls)
in progress (365j)
matures : Apr 24, 27
matures : Apr 24, 27
■ Hold neutral · not a buy · 🎯$95
Price at call : $88 — gap to target +8%
Today : $102.31 — gap to target -7%
🎯 on BFH : no call matured yet · 📊 on Finance : 71.4% · +5.4% (21 calls)
in progress (365j)
matures : Apr 24, 27
matures : Apr 24, 27
Keefe, Bruyette & Woods ↗
Apr 24, 26
▲ Outperform · 🎯$115
Price at call : $88 — upside +31%
Today : $102.31 — upside +12%
🎯 on BFH : 100% (1 call matured) · 📊 on Finance : 43.9% · +0.7% (296 calls)
in progress (365j)
matures : Apr 24, 27
matures : Apr 24, 27
▲ Buy · 🎯$105
Price at call : $92.12 — upside +14%
Today : $102.31 — upside +3%
🎯 on BFH : no call matured yet · 📊 on Finance : 53.7% · +9.5% (41 calls)
in progress (365j)
matures : Apr 23, 27
matures : Apr 23, 27
Morgan Stanley ↗
Apr 16, 26
■ Equal-Weight neutral · not a buy · 🎯$91
Price at call : $84.52 — gap to target +8%
Today : $102.31 — gap to target -11%
🎯 on BFH : 0% (2 calls matureds) · 📊 on Finance : 42.5% · -2.7% (186 calls)
in progress (365j)
matures : Apr 16, 27
matures : Apr 16, 27
Evercore ISI Group ↗
Apr 6, 26
▲ Outperform · 🎯$87
Price at call : $74.33 — upside +17%
Today : $102.31 — upside -15%
🎯 on BFH : no call matured yet · 📊 on Finance : 36% · -1.8% (25 calls)
in progress (365j)
matures : Apr 6, 27
matures : Apr 6, 27
▼ Underweight · 🎯$67
Price at call : $74.33 — upside -10%
Today : $102.31 — upside -35%
🎯 on BFH : 0% (12 calls matureds) · 📊 on Finance : 48.9% · +2.8% (176 calls)
in progress (365j)
matures : Apr 6, 27
matures : Apr 6, 27
■ Hold neutral · not a buy · 🎯$88
Price at call : $73.05 — gap to target +20%
Today : $102.31 — gap to target -14%
🎯 on BFH : no call matured yet · 📊 on Finance : 71.4% · +5.4% (21 calls)
in progress (365j)
matures : Jan 30, 27
matures : Jan 30, 27
Morgan Stanley ↗
Jan 30, 26
▼ Underweight · 🎯$68
Price at call : $73.05 — upside -7%
Today : $102.31 — upside -34%
🎯 on BFH : 0% (2 calls matureds) · 📊 on Finance : 42.5% · -2.7% (186 calls)
in progress (365j)
matures : Jan 30, 27
matures : Jan 30, 27
▼ Underweight · 🎯$64
Price at call : $73.05 — upside -12%
Today : $102.31 — upside -37%
🎯 on BFH : 0% (12 calls matureds) · 📊 on Finance : 48.9% · +2.8% (176 calls)
in progress (365j)
matures : Jan 30, 27
matures : Jan 30, 27
▲ Buy · 🎯$98
Price at call : $72.54 — upside +35%
Today : $102.31 — upside -4%
🎯 on BFH : no call matured yet · 📊 on Finance : 53.7% · +9.5% (41 calls)
in progress (365j)
matures : Jan 30, 27
matures : Jan 30, 27
Morgan Stanley ↗
Jan 20, 26
▼ Underweight · 🎯$62
Price at call : $70.49 — upside -12%
Today : $102.31 — upside -39%
🎯 on BFH : 0% (2 calls matureds) · 📊 on Finance : 42.5% · -2.7% (186 calls)
in progress (365j)
matures : Jan 20, 27
matures : Jan 20, 27
■ Hold neutral · not a buy · 🎯$85
Price at call : $80.36 — gap to target +6%
Today : $102.31 — gap to target -17%
🎯 on BFH : no call matured yet · 📊 on Finance : 71.4% · +5.4% (21 calls)
in progress (365j)
matures : Jan 8, 27
matures : Jan 8, 27
▲ Buy · 🎯$92
Price at call : $81.25 — upside +13%
Today : $102.31 — upside -10%
🎯 on BFH : no call matured yet · 📊 on Finance : 36.5% · -8.6% (85 calls)
in progress (365j)
matures : Jan 8, 27
matures : Jan 8, 27
▼ Underweight · 🎯$61
Price at call : $79.98 — upside -24%
Today : $102.31 — upside -40%
🎯 on BFH : 0% (12 calls matureds) · 📊 on Finance : 48.9% · +2.8% (176 calls)
in progress (365j)
matures : Jan 6, 27
matures : Jan 6, 27
Keefe, Bruyette & Woods ↗
Jan 2, 26
▲ Outperform · 🎯$92
Price at call : $76.3 — upside +21%
Today : $102.31 — upside -10%
🎯 on BFH : 100% (1 call matured) · 📊 on Finance : 43.9% · +0.7% (296 calls)
in progress (365j)
matures : Jan 2, 27
matures : Jan 2, 27
▼ Underweight · 🎯$72
Price at call : $72 — upside +0%
Today : $102.31 — upside -30%
🎯 on BFH : no call matured yet · 📊 on Finance : 57.5% · +6.1% (127 calls)
in progress (365j)
matures : Dec 4, 26
matures : Dec 4, 26
Evercore ISI Group ↗
Oct 30, 25
■ In-Line neutral · not a buy · 🎯$72
Price at call : $62.65 — gap to target +15%
Today : $102.31 — gap to target -30%
🎯 on BFH : no call matured yet · 📊 on Finance : 36% · -1.8% (25 calls)
in progress (365j)
matures : Oct 30, 26
matures : Oct 30, 26
Goldman Sachs ↗
Oct 24, 25
▼ Sell · 🎯$68
Price at call : $66.26 — upside +3%
Today : $102.31 — upside -34%
🎯 on BFH : no call matured yet · 📊 on Finance : 44% · -6.5% (109 calls)
in progress (365j)
matures : Oct 24, 26
matures : Oct 24, 26
■ Hold neutral · not a buy · 🎯$68
Price at call : $66.26 — gap to target +3%
Today : $102.31 — gap to target -34%
🎯 on BFH : no call matured yet · 📊 on Finance : 71.4% · +5.4% (21 calls)
in progress (365j)
matures : Oct 24, 26
matures : Oct 24, 26
RBC Capital ↗
Oct 24, 25
■ Sector Perform neutral · not a buy · 🎯$70
Price at call : $66.26 — gap to target +6%
Today : $102.31 — gap to target -32%
🎯 on BFH : no call matured yet · 📊 on Finance : 38.9% · -0.5% (90 calls)
in progress (365j)
matures : Oct 24, 26
matures : Oct 24, 26
▼ Underweight · 🎯$52
Price at call : $66.26 — upside -22%
Today : $102.31 — upside -49%
🎯 on BFH : 0% (12 calls matureds) · 📊 on Finance : 48.9% · +2.8% (176 calls)
in progress (365j)
matures : Oct 24, 26
matures : Oct 24, 26
■ Neutral neutral · not a buy · 🎯$72
Price at call : $65.5 — gap to target +10%
Today : $102.31 — gap to target -30%
🎯 on BFH : no call matured yet · 📊 on Finance : 57.5% · +6.1% (127 calls)
in progress (365j)
matures : Oct 24, 26
matures : Oct 24, 26
▼ Underweight · 🎯$50
Price at call : $54.77 — upside -9%
Today : $102.31 — upside -51%
Expected -9% · Actual +79% · Reason (≤ −15%) : ✗ No
🎯 on BFH : 0% (12 calls matureds) · 📊 on Finance : 48.9% · +2.8% (176 calls)
-78.6%
stock +79% · XLF +1%
matured Oct 6, 26
Keefe, Bruyette & Woods ↗
Oct 1, 25
▲ Outperform · 🎯$71
Price at call : $55.14 — upside +29%
Today : $102.31 — upside -31%
Expected +29% · Actual +78% · Reason (≥ +15%) : ✓ Yes
🎯 on BFH : 100% (1 call matured) · 📊 on Finance : 43.9% · +0.7% (296 calls)
+77.8%
stock +78% · XLF +0%
matured Oct 1, 26
Evercore ISI Group ↗
Sep 30, 25
■ In-Line neutral · not a buy · 🎯$64
Price at call : $54.89 — gap to target +17%
Today : $102.31 — gap to target -37%
🎯 on BFH : no call matured yet · 📊 on Finance : 36% · -1.8% (25 calls)
in progress (365j)
matures : Sep 30, 26
matures : Sep 30, 26
Morgan Stanley ↗
Sep 29, 25
▼ Underweight · 🎯$53
Price at call : $55.77 — upside -5%
Today : $102.31 — upside -48%
Expected -5% · Actual +75% · Reason (≤ −15%) : ✗ No
🎯 on BFH : 0% (2 calls matureds) · 📊 on Finance : 42.5% · -2.7% (186 calls)
-75.3%
stock +75% · XLF -1%
matured Sep 29, 26
B of A Securities ↗
Sep 2, 25
▲ Buy · 🎯$74
Price at call : $65.87 — upside +12%
Today : $102.31 — upside -28%
Expected +12% · Actual +65% · Reason (≥ +15%) : ✓ Yes
🎯 on BFH : 100% (1 call matured) · 📊 on Finance : 60.3% · +8.4% (121 calls)
+65.2%
stock +65% · XLF +9%
matured Sep 2, 26
RBC Capital ↗
Jul 25, 25
■ Sector Perform neutral · not a buy · 🎯$74
Price at call : $64.02 — gap to target +16%
Today : $102.31 — gap to target -28%
🎯 on BFH : no call matured yet · 📊 on Finance : 38.9% · -0.5% (90 calls)
in progress (365j)
matures : Jul 25, 26
matures : Jul 25, 26
Morgan Stanley ↗
Jul 25, 25
▼ Underweight · 🎯$51
Price at call : $63.27 — upside -19%
Today : $102.31 — upside -50%
Expected -19% · Actual +68% · Reason (≤ −15%) : ✗ No
🎯 on BFH : 0% (2 calls matureds) · 📊 on Finance : 42.5% · -2.7% (186 calls)
-67.7%
stock +68% · XLF +6%
matured Jul 25, 26
▼ Underweight · 🎯$52
Price at call : $61.27 — upside -15%
Today : $102.31 — upside -49%
Expected -15% · Actual +56% · Reason (≤ −15%) : ✗ No
🎯 on BFH : 0% (12 calls matureds) · 📊 on Finance : 48.9% · +2.8% (176 calls)
-56.0%
stock +56% · XLF +6%
matured Jul 8, 26
▼ Underweight · 🎯$53
Price at call : $63.33 — upside -16%
Today : $102.31 — upside -48%
Expected -16% · Actual +15% · Reason (≤ −15%) : ✗ No
🎯 on BFH : 0% (12 calls matureds) · 📊 on Finance : 48.9% · +2.8% (176 calls)
-15.3%
stock +15% · XLF +5%
matured Jan 31, 26
Compass Point ↗
Jan 21, 25
▲ Buy · 🎯$87
Price at call : $65.07 — upside +34%
Today : $102.31 — upside -15%
Expected +34% · Actual +9% · Reason (≥ +15%) : ✗ No
🎯 on BFH : 100% (3 calls matureds) · 📊 on Finance : 36.1% · -3.0% (61 calls)
+9.1%
stock +9% · XLF +7%
matured Jan 21, 26
▼ Underweight · 🎯$51
Price at call : $59.66 — upside -15%
Today : $102.31 — upside -50%
Expected -15% · Actual +34% · Reason (≤ −15%) : ✗ No
🎯 on BFH : 0% (12 calls matureds) · 📊 on Finance : 48.9% · +2.8% (176 calls)
-34.1%
stock +34% · XLF +15%
matured Jan 6, 26
Seaport Global ↗
Oct 28, 24
▲ Buy · 🎯$56
Price at call : $50.1 — upside +12%
Today : $102.31 — upside -45%
Expected +12% · Actual +24% · Reason (≥ +15%) : ✓ Yes
🎯 on BFH : 100% (1 call matured) · 📊 on Finance : 38.5% · +38.1% (13 calls)
+24.2%
stock +24% · XLF +11%
matured Oct 28, 25
▼ Underweight · 🎯$34
Price at call : $51.25 — upside -34%
Today : $102.31 — upside -67%
Expected -34% · Actual +29% · Reason (≤ −15%) : ✗ No
🎯 on BFH : 0% (12 calls matureds) · 📊 on Finance : 48.9% · +2.8% (176 calls)
-29.3%
stock +29% · XLF +13%
matured Oct 25, 25
▼ Underweight · 🎯$35
Price at call : $49.86 — upside -30%
Today : $102.31 — upside -66%
Expected -30% · Actual +12% · Reason (≤ −15%) : ✗ No
🎯 on BFH : 0% (12 calls matureds) · 📊 on Finance : 48.9% · +2.8% (176 calls)
-11.9%
stock +12% · XLF +17%
matured Oct 8, 25
Compass Point ↗
Jul 26, 24
▲ Buy · 🎯$60
Price at call : $53.09 — upside +13%
Today : $102.31 — upside -41%
Expected +13% · Actual +21% · Reason (≥ +15%) : ✓ Yes
🎯 on BFH : 100% (3 calls matureds) · 📊 on Finance : 36.1% · -3.0% (61 calls)
+20.6%
stock +21% · XLF +22%
matured Jul 26, 25
▼ Underweight · 🎯$37
Price at call : $55 — upside -33%
Today : $102.31 — upside -64%
Expected -33% · Actual +16% · Reason (≤ −15%) : ✗ No
🎯 on BFH : 0% (12 calls matureds) · 📊 on Finance : 48.9% · +2.8% (176 calls)
-16.4%
stock +16% · XLF +22%
matured Jul 26, 25
Compass Point ↗
Jul 16, 24
▲ Buy · 🎯$54
Price at call : $51.6 — upside +5%
Today : $102.31 — upside -47%
Expected +5% · Actual +18% · Reason (≥ +15%) : ✓ Yes
🎯 on BFH : 100% (3 calls matureds) · 📊 on Finance : 36.1% · -3.0% (61 calls)
+18.4%
stock +18% · XLF +20%
matured Jul 16, 25
▼ Underweight · 🎯$32
Price at call : $46.19 — upside -31%
Today : $102.31 — upside -69%
Expected -31% · Actual +35% · Reason (≤ −15%) : ✗ No
🎯 on BFH : 0% (12 calls matureds) · 📊 on Finance : 48.9% · +2.8% (176 calls)
-35.4%
stock +35% · XLF +26%
matured Jul 9, 25
Argus Research ↗
May 1, 24
■ Hold neutral · not a buy
🎯 on BFH : no call matured yet · 📊 on Finance : 0% · -24.9% (4 calls)
in progress (365j)
matures : May 1, 25
matures : May 1, 25
▼ Underweight · 🎯$26
Price at call : $36.19 — upside -28%
Today : $102.31 — upside -75%
Expected -28% · Actual +33% · Reason (≤ −15%) : ✗ No
🎯 on BFH : 0% (12 calls matureds) · 📊 on Finance : 48.9% · +2.8% (176 calls)
-33.4%
stock +33% · XLF +14%
matured Apr 9, 25
▼ Underweight · 🎯$27
Price at call : $36.23 — upside -25%
Today : $102.31 — upside -74%
Expected -25% · Actual +76% · Reason (≤ −15%) : ✗ No
🎯 on BFH : 0% (12 calls matureds) · 📊 on Finance : 48.9% · +2.8% (176 calls)
-76.4%
stock +76% · XLF +33%
matured Jan 25, 25
Oppenheimer ↗
Jan 26, 24
▲ Outperform · 🎯$52
Price at call : $36.23 — upside +44%
Today : $102.31 — upside -49%
Expected +44% · Actual +76% · Reason (≥ +15%) : ✓ Yes
🎯 on BFH : 60% (10 calls matureds) · 📊 on Finance : 50% · +2.2% (46 calls)
+76.4%
stock +76% · XLF +33%
matured Jan 25, 25
▼ Underweight · 🎯$24
Price at call : $26.34 — upside -9%
Today : $102.31 — upside -77%
Expected -9% · Actual +122% · Reason (≤ −15%) : ✗ No
🎯 on BFH : 0% (12 calls matureds) · 📊 on Finance : 48.9% · +2.8% (176 calls)
-122.1%
stock +122% · XLF +43%
matured Nov 14, 24
Oppenheimer ↗
Oct 13, 21
▲ Outperform · 🎯$99.7606
Price at call : $61.4605 — upside +62%
Today : $102.31 — upside -2%
Expected +62% · Actual -58% · Reason (≥ +15%) : ✗ No
🎯 on BFH : 60% (10 calls matureds) · 📊 on Finance : 50% · +2.2% (46 calls)
-58.0%
stock -58% · XLF -18%
matured Oct 13, 22
Oppenheimer ↗
May 13, 21
▲ Outperform · 🎯$107.7414
Price at call : $96.25 — upside +12%
Today : $102.31 — upside +5%
Expected +12% · Actual -48% · Reason (≥ +15%) : ✗ No
🎯 on BFH : 60% (10 calls matureds) · 📊 on Finance : 50% · +2.2% (46 calls)
-48.3%
stock -48% · XLF -12%
matured May 13, 22
Oppenheimer ↗
Mar 18, 21
▲ Outperform · 🎯$103.751
Price at call : $90.54 — upside +15%
Today : $102.31 — upside +1%
Expected +15% · Actual -31% · Reason (≥ +15%) : ✗ No
🎯 on BFH : 60% (10 calls matureds) · 📊 on Finance : 50% · +2.2% (46 calls)
-30.9%
stock -31% · XLF +13%
matured Mar 18, 22
Oppenheimer ↗
Nov 2, 20
▲ Outperform · 🎯$54.2698
Price at call : $44.09 — upside +23%
Today : $102.31 — upside -47%
Expected +23% · Actual +58% · Reason (≥ +15%) : ✓ Yes
🎯 on BFH : 60% (10 calls matureds) · 📊 on Finance : 50% · +2.2% (46 calls)
+57.9%
stock +58% · XLF +67%
matured Nov 2, 21
Oppenheimer ↗
Apr 27, 20
▲ Outperform · 🎯$57.4621
Price at call : $33.03 — upside +74%
Today : $102.31 — upside -44%
Expected +74% · Actual +155% · Reason (≥ +15%) : ✓ Yes
🎯 on BFH : 60% (10 calls matureds) · 📊 on Finance : 50% · +2.2% (46 calls)
+154.8%
stock +155% · XLF +59%
matured Apr 27, 21
Oppenheimer ↗
Nov 11, 19
▲ Outperform · 🎯$99.7606
Price at call : $86.23 — upside +16%
Today : $102.31 — upside -2%
Expected +16% · Actual -36% · Reason (≥ +15%) : ✗ No
🎯 on BFH : 60% (10 calls matureds) · 📊 on Finance : 50% · +2.2% (46 calls)
-35.9%
stock -36% · XLF -9%
matured Nov 10, 20
▲ Overweight · 🎯$202.7135
Price at call : $157.94 — upside +28%
Today : $102.31 — upside +98%
Expected +28% · Actual -48% · Reason (≥ +15%) : ✗ No
🎯 on BFH : 0% (12 calls matureds) · 📊 on Finance : 48.9% · +2.8% (176 calls)
-47.7%
stock -48% · XLF +11%
matured Nov 15, 19
Oppenheimer ↗
Jan 26, 18
▼ Underperform · 🎯$181.1652
Price at call : $204.72 — upside -12%
Today : $102.31 — upside +77%
Expected -12% · Actual -30% · Reason (≤ −15%) : ✓ Yes
🎯 on BFH : 60% (10 calls matureds) · 📊 on Finance : 50% · +2.2% (46 calls)
+30.3%
stock -30% · XLF -14%
matured Jan 26, 19
Oppenheimer ↗
Jul 10, 17
▼ Underperform · 🎯$152.4342
Price at call : $204.34 — upside -25%
Today : $102.31 — upside +49%
Expected -25% · Actual -5% · Reason (≤ −15%) : ✗ No
🎯 on BFH : 60% (10 calls matureds) · 📊 on Finance : 50% · +2.2% (46 calls)
+5.0%
stock -5% · XLF +9%
matured Jul 10, 18
Oppenheimer ↗
Apr 11, 17
▼ Underperform
Actual -14% · Reason (≤ −15%) : ✗ No
🎯 on BFH : 60% (10 calls matureds) · 📊 on Finance : 50% · +2.2% (46 calls)
+13.6%
stock -14% · XLF +17%
matured Apr 11, 18
Frequently asked questions
Should I buy Bread Financial Holdings, Inc. stock?
This isn't buy advice. For Bread Financial Holdings, Inc., the analyst consensus is "Buy", with an average price target of $115 (+12% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (4 calls tracked on Bread Financial Holdings, Inc.). We show the numbers — you decide.
Is it too late to buy Bread Financial Holdings, Inc.? How high can it go?
The most bullish analyst target on Bread Financial Holdings, Inc. is $132 (+29% above today's price); the average is $115. That's the upside they see. Check how reliable those analysts have actually been on Bread Financial Holdings, Inc. on our site before trusting it.
Is Bread Financial Holdings, Inc. still a good buy?
The most useful "opinion" isn't an opinion — it's a track record: 23 analysts have a real record on Bread Financial Holdings, Inc., the best hitting 100% over 4 calls. Current consensus: "Buy". Make your call on data, not noise.
Should you invest in Bread Financial Holdings, Inc.? The case for and against
The arguments for and against, one by one, from the numbers: why invest in BFH (and why hesitate).
What has Bread Financial Holdings, Inc.'s past performance been?
Historical returns and a "how much if I had invested" calculator: BFH performance & returns.
What is the best month to buy BFH?
The 12 months ranked by the stock's past returns: best & worst month to buy BFH.
Are insiders buying BFH stock?
Executives' and large holders' buys and sells, decoded: insider buying on BFH.
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