Logo Planet Fitness

Planet Fitness (PLNT) stock: analyst price target and their real reliability

Live quote · data updated Aug 28, 2026
Planet Fitness · Consumer Discretionary · ref. ETF XLY · 78 calls · price $51.7
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What the company does: Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand.

📈 Planet Fitness (PLNT) stock price

$51.7-51.6% over range
Aug 28, 25low $44.01 · high $111.97Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
71% recommend buying · 14 analysts
📊 JPI status : Planet Fitness has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →

🎯 PLNT price target & analyst consensusprice $51.70

The price target · all analysts combined (14 targets)
Highest target · 1 firm of 14$100+93.4%
Median target · of 14 targets$65+25.7%
Lowest target · 1 firm of 14$45-13.0%
Current price$51.7
Where these 14 targets sit · versus the current price · 1 target per firm, last 6 months
Above the price 1179% $59 ↔ $100
Below 321% $45 ↔ $51
⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: RBC Capital57% of its targets hit on this sector (176 calls tested). It aims for $65 (+26 %), call made on August 8, 2026, maturing on August 8, 2027 (20 d ago).

The 2 reliable analysts $73.50+42 %
The 12 other firms $64.50+25 %
How to read it: the 2 reliable firms are not filtered by optimism — 2 aim above the price, 0 below, hence their $73.50 median. “The 12 others” are the firms that don't pass our reliability filter on this sector.
The consensus · 14 ratings (last 6 months)
Strong Buy00%
Buy1071%
Hold429%
Sell00%
Strong Sell00%
Go deeper on the analysts
All analysts (the consensus)  ·  vs  ·  the best (those who've been right)
💬 A question about Planet Fitness? The JPI assistant answers using our backtest data.

📈 Planet Fitness fundamentals: valuation, margins & growth › open the full page

P/E 17.6Net margin 18.3 %Revenue growth +4.5 %Cheap for the growth

Revenue, net income and margin per year

Revenue Net income · hover a bar for details
2022
marg. 11 %
2023
Rev +14%Profit +39%
2024
Rev +10%Profit +24%
2025
Rev +12%Profit +27%

🏛️ Planet Fitness insider buying: who's buying and how much › open the full page

3 insiders bought3 buys / 6 mo $972k👥 Cluster buy

🔎 Detailed analyses

🏛️ Which US Congress members hold Planet Fitness (PLNT)?

3 Congress members have disclosed PLNT buys. Click a highlighted name to see their track record (do they beat the S&P 500?).
Susie Lee · 43%Gilbert Cisneros · 48%Donna Shalala · 59%
→ Full members ranking (who beats the market)

✅ Historical analyst reliability on PLNT

Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.

Firm % right i Gain vs sector i Calls i
B of A Securities  100% +50.1% 8
TD Cowen  100% +38.3% 2
Imperial Capital 100% +26.6% 6
Roth Capital 100% +17.6% 2
Jefferies  75% +15.4% 4
Baird  67% +14.2% 12
RBC Capital  64% +17.2% 11
Piper Sandler  60% +12.8% 10
JP Morgan  57% +23.9% 7
Macquarie  50% +16.7% 4
See the other 10 firms
Canaccord Genuity  0% -36.2% 2
Exane BNP Paribas 0% -22.1% 2
BMO Capital  25% -1.6% 4
Morgan Stanley  38% +3.5% 16
Cowen & Co. 40% -4.1% 5
Raymond James  46% +5.7% 13
Stifel  50% +3.4% 8
Guggenheim  50% +5.8% 6
Roth MKM 50% +13.1% 2
DA Davidson  50% +16.0% 10

📊 What $1,000 invested in Planet Fitness would be worth › open the full page

In short — $1,000 invested in Planet Fitness 10 years ago would be worth $3,338 today, i.e. +13%/yr on average. Best year: 2017 (+72%), worst: 2022 (-13%). Price performance, excluding dividends.

If I'd invested $1,000 in Planet Fitness

InvestmentWorth todayGain
1 years ago$528-47%
3 years ago$662-34%
5 years ago$672-33%
→ See Planet Fitness's full return history + gain calculator

Return by year (Planet Fitness)

YearReturn$1,000 invested at year start
2026 (YTD)-52%$481 (-52%)
2025+10%$528 (-47%)
2024+35%$715 (-29%)
→ See Planet Fitness's full return history + gain calculator
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

📰 Recent news on Planet Fitness

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📋 All analyst calls on PLNT

Morgan Stanley 
Aug 18, 26
■ Equal-Weight neutral · not a buy · 🎯$51
Price at call : $53.36 — gap to target -4%
Today : $51.7 — gap to target -1%
🎯 on PLNT : 0% (1 call matured) · 📊 on Cons. disc. : 46.7% · +2.7% (420 calls)
in progress (365j)
matures : Aug 18, 27
RBC Capital 
Aug 7, 26
▲ Outperform · 🎯$65
Price at call : $48.96 — upside +33%
Today : $51.7 — upside +26%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 54.5% · +3.8% (176 calls)
in progress (365j)
matures : Aug 7, 27
▲ Buy · 🎯$82
Price at call : $55.08 — upside +49%
Today : $51.7 — upside +59%
🎯 on PLNT : 0% (2 calls matureds) · 📊 on Cons. disc. : 45% · -1.8% (20 calls)
in progress (365j)
matures : Jul 20, 27
JP Morgan 
Jul 9, 26
▲ Overweight · 🎯$62
Price at call : $51.38 — upside +21%
Today : $51.7 — upside +20%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 44.6% · -0.3% (372 calls)
in progress (365j)
matures : Jul 9, 27
Roth Capital
May 20, 26
▲ Buy · 🎯$64
Price at call : $50.48 — upside +27%
Today : $51.7 — upside +24%
🎯 on PLNT : no call matured yet · 📊 unranked overall
in progress (365j)
matures : May 20, 27
UBS 
May 15, 26
▲ Buy · 🎯$79
Price at call : $54.13 — upside +46%
Today : $51.7 — upside +53%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 42.7% · +1.4% (213 calls)
in progress (365j)
matures : May 15, 27
Macquarie 
May 9, 26
■ Neutral neutral · not a buy · 🎯$45
Price at call : $48.4 — gap to target -7%
Today : $51.7 — gap to target -13%
🎯 on PLNT : 50% (2 calls matureds) · 📊 on Cons. disc. : 44.8% · -3.4% (29 calls)
in progress (365j)
matures : May 9, 27
TD Cowen 
May 8, 26
■ Hold neutral · not a buy · 🎯$50
Price at call : $48.4 — gap to target +3%
Today : $51.7 — gap to target -3%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 31.9% · -4.3% (72 calls)
in progress (365j)
matures : May 8, 27
See the other 70 calls, newest to oldest
RBC Capital 
May 8, 26
▲ Outperform · 🎯$55
Price at call : $48.4 — upside +14%
Today : $51.7 — upside +6%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 54.5% · +3.8% (176 calls)
in progress (365j)
matures : May 8, 27
Guggenheim 
May 8, 26
▲ Buy · 🎯$95
Price at call : $45.88 — upside +107%
Today : $51.7 — upside +84%
🎯 on PLNT : 50% (6 calls matureds) · 📊 on Cons. disc. : 38.7% · -4.1% (111 calls)
in progress (365j)
matures : May 8, 27
Wells Fargo 
May 8, 26
▲ Overweight · 🎯$65
Price at call : $45.88 — upside +42%
Today : $51.7 — upside +26%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 48.8% · +7.0% (338 calls)
in progress (365j)
matures : May 8, 27
Keybanc 
May 8, 26
▲ Overweight · 🎯$65
Price at call : $45.88 — upside +42%
Today : $51.7 — upside +26%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 45.2% · +2.2% (210 calls)
in progress (365j)
matures : May 8, 27
■ Neutral neutral · not a buy · 🎯$59
Price at call : $45.88 — gap to target +29%
Today : $51.7 — gap to target +14%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 47% · +1.2% (315 calls)
in progress (365j)
matures : May 8, 27
Wells Fargo 
May 5, 26
▲ Overweight · 🎯$80
Price at call : $64.31 — upside +24%
Today : $51.7 — upside +55%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 48.8% · +7.0% (338 calls)
in progress (365j)
matures : May 5, 27
Baird 
May 5, 26
▲ Outperform · 🎯$100
Price at call : $64.31 — upside +55%
Today : $51.7 — upside +93%
🎯 on PLNT : 67% (12 calls matureds) · 📊 on Cons. disc. : 29.8% · -10.5% (228 calls)
in progress (365j)
matures : May 5, 27
TD Cowen 
Apr 29, 26
▲ Buy · 🎯$90
Price at call : $66.67 — upside +35%
Today : $51.7 — upside +74%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 31.9% · -4.3% (72 calls)
in progress (365j)
matures : Apr 29, 27
RBC Capital 
Apr 29, 26
▲ Outperform · 🎯$85
Price at call : $66.67 — upside +27%
Today : $51.7 — upside +64%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 54.5% · +3.8% (176 calls)
in progress (365j)
matures : Apr 29, 27
Stifel 
Apr 24, 26
▲ Buy · 🎯$90
Price at call : $69.62 — upside +29%
Today : $51.7 — upside +74%
🎯 on PLNT : 0% (1 call matured) · 📊 on Cons. disc. : 38.8% · -2.0% (170 calls)
in progress (365j)
matures : Apr 24, 27
▲ Buy · 🎯$122
Price at call : $70.24 — upside +74%
Today : $51.7 — upside +136%
🎯 on PLNT : 0% (2 calls matureds) · 📊 on Cons. disc. : 45% · -1.8% (20 calls)
in progress (365j)
matures : Apr 10, 27
Keybanc 
Mar 12, 26
▲ Overweight · 🎯$100
Price at call : $74.76 — upside +34%
Today : $51.7 — upside +93%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 45.2% · +2.2% (210 calls)
in progress (365j)
matures : Mar 12, 27
Wells Fargo 
Mar 11, 26
▲ Overweight · 🎯$90
Price at call : $77.92 — upside +16%
Today : $51.7 — upside +74%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 48.8% · +7.0% (338 calls)
in progress (365j)
matures : Mar 11, 27
JP Morgan 
Feb 25, 26
▲ Overweight · 🎯$105
Price at call : $83.77 — upside +25%
Today : $51.7 — upside +103%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 44.6% · -0.3% (372 calls)
in progress (365j)
matures : Feb 25, 27
RBC Capital 
Feb 25, 26
▲ Outperform · 🎯$120
Price at call : $83.77 — upside +43%
Today : $51.7 — upside +132%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 54.5% · +3.8% (176 calls)
in progress (365j)
matures : Feb 25, 27
Macquarie 
Jan 29, 26
■ Neutral neutral · not a buy · 🎯$100
Price at call : $91.04 — gap to target +10%
Today : $51.7 — gap to target +93%
🎯 on PLNT : 50% (2 calls matureds) · 📊 on Cons. disc. : 44.8% · -3.4% (29 calls)
in progress (365j)
matures : Jan 29, 27
▲ Buy · 🎯$140
Price at call : $96.92 — upside +44%
Today : $51.7 — upside +171%
🎯 on PLNT : 0% (2 calls matureds) · 📊 on Cons. disc. : 45% · -1.8% (20 calls)
in progress (365j)
matures : Jan 21, 27
Morgan Stanley 
Jan 16, 26
▲ Overweight · 🎯$128
Price at call : $97.04 — upside +32%
Today : $51.7 — upside +148%
🎯 on PLNT : 0% (1 call matured) · 📊 on Cons. disc. : 46.7% · +2.7% (420 calls)
in progress (365j)
matures : Jan 16, 27
Guggenheim 
Dec 10, 25
▲ Buy · 🎯$130
Price at call : $107.54 — upside +21%
Today : $51.7 — upside +151%
🎯 on PLNT : 50% (6 calls matureds) · 📊 on Cons. disc. : 38.7% · -4.1% (111 calls)
in progress (365j)
matures : Dec 10, 26
▲ Buy · 🎯$139
Price at call : $102.23 — upside +36%
Today : $51.7 — upside +169%
🎯 on PLNT : 0% (2 calls matureds) · 📊 on Cons. disc. : 45% · -1.8% (20 calls)
in progress (365j)
matures : Nov 17, 26
Stifel 
Nov 14, 25
▲ Buy · 🎯$130
Price at call : $102.23 — upside +27%
Today : $51.7 — upside +151%
🎯 on PLNT : 0% (1 call matured) · 📊 on Cons. disc. : 38.8% · -2.0% (170 calls)
in progress (365j)
matures : Nov 14, 26
RBC Capital 
Nov 14, 25
▲ Outperform · 🎯$120
Price at call : $102.23 — upside +17%
Today : $51.7 — upside +132%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 54.5% · +3.8% (176 calls)
in progress (365j)
matures : Nov 14, 26
Morgan Stanley 
Nov 12, 25
▲ Overweight · 🎯$123
Price at call : $107.11 — upside +15%
Today : $51.7 — upside +138%
🎯 on PLNT : 0% (1 call matured) · 📊 on Cons. disc. : 46.7% · +2.7% (420 calls)
in progress (365j)
matures : Nov 12, 26
Macquarie 
Nov 11, 25
■ Neutral neutral · not a buy · 🎯$110
Price at call : $103.77 — gap to target +6%
Today : $51.7 — gap to target +113%
🎯 on PLNT : 50% (2 calls matureds) · 📊 on Cons. disc. : 44.8% · -3.4% (29 calls)
in progress (365j)
matures : Nov 11, 26
▲ Buy · 🎯$130
Price at call : $105.22 — upside +24%
Today : $51.7 — upside +151%
🎯 on PLNT : 0% (2 calls matureds) · 📊 on Cons. disc. : 45% · -1.8% (20 calls)
in progress (365j)
matures : Nov 7, 26
JP Morgan 
Nov 7, 25
▲ Overweight · 🎯$110
Price at call : $105.22 — upside +5%
Today : $51.7 — upside +113%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 44.6% · -0.3% (372 calls)
in progress (365j)
matures : Nov 7, 26
RBC Capital 
Nov 7, 25
▲ Outperform · 🎯$115
Price at call : $105.22 — upside +9%
Today : $51.7 — upside +122%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 54.5% · +3.8% (176 calls)
in progress (365j)
matures : Nov 7, 26
Morgan Stanley 
Oct 27, 25
▲ Overweight · 🎯$119
Price at call : $93.65 — upside +27%
Today : $51.7 — upside +130%
🎯 on PLNT : 0% (1 call matured) · 📊 on Cons. disc. : 46.7% · +2.7% (420 calls)
in progress (365j)
matures : Oct 27, 26
UBS 
Oct 17, 25
▲ Buy · 🎯$125
Price at call : $95.24 — upside +31%
Today : $51.7 — upside +142%
🎯 on PLNT : no call matured yet · 📊 on Cons. disc. : 42.7% · +1.4% (213 calls)
in progress (365j)
matures : Oct 17, 26
▲ Buy · 🎯$126
Price at call : $100.56 — upside +25%
Today : $51.7 — upside +144%
🎯 on PLNT : 0% (2 calls matureds) · 📊 on Cons. disc. : 45% · -1.8% (20 calls)
in progress (365j)
matures : Sep 15, 26
Raymond James 
Aug 7, 25
▲ Strong Buy · 🎯$122
Price at call : $105.38 — upside +16%
Today : $51.7 — upside +136%
Expected +16% · Actual -53% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 0% (1 call matured) · 📊 on Cons. disc. : 50.2% · +7.5% (219 calls)
-52.5%
stock -53% · XLY +7%
matured Aug 7, 26
▲ Buy · 🎯$126
Price at call : $102.62 — upside +23%
Today : $51.7 — upside +144%
Expected +23% · Actual -51% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 0% (2 calls matureds) · 📊 on Cons. disc. : 45% · -1.8% (20 calls)
-51.3%
stock -51% · XLY +12%
matured Jun 12, 26
Stifel 
May 22, 25
▲ Buy · 🎯$120
Price at call : $105.4 — upside +14%
Today : $51.7 — upside +132%
Expected +14% · Actual -50% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 0% (1 call matured) · 📊 on Cons. disc. : 38.8% · -2.0% (170 calls)
-50.1%
stock -50% · XLY +13%
matured May 22, 26
Macquarie 
May 13, 25
■ Neutral neutral · not a buy · 🎯$95
Price at call : $93.83 — gap to target +1%
Today : $51.7 — gap to target +84%
🎯 on PLNT : 50% (2 calls matureds) · 📊 on Cons. disc. : 44.8% · -3.4% (29 calls)
in progress (365j)
matures : May 13, 26
Guggenheim 
May 12, 25
▲ Buy · 🎯$110
Price at call : $93.83 — upside +17%
Today : $51.7 — upside +113%
Expected +17% · Actual -46% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 50% (6 calls matureds) · 📊 on Cons. disc. : 38.7% · -4.1% (111 calls)
-46.1%
stock -46% · XLY +10%
matured May 12, 26
▲ Overweight · 🎯$112
Price at call : $94.23 — upside +19%
Today : $51.7 — upside +117%
Expected +19% · Actual -49% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 0% (1 call matured) · 📊 on Cons. disc. : 46.7% · +2.7% (420 calls)
-48.6%
stock -49% · XLY +12%
matured May 9, 26
Guggenheim 
Apr 14, 25
▲ Buy · 🎯$110
Price at call : $96.16 — upside +14%
Today : $51.7 — upside +113%
Expected +14% · Actual -25% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 50% (6 calls matureds) · 📊 on Cons. disc. : 38.7% · -4.1% (111 calls)
-24.9%
stock -25% · XLY +25%
matured Apr 14, 26
BMO Capital 
Mar 31, 25
▲ Outperform · 🎯$110
Price at call : $96.61 — upside +14%
Today : $51.7 — upside +113%
Expected +14% · Actual -23% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 0% (1 call matured) · 📊 on Cons. disc. : 35.2% · -8.9% (122 calls)
-23.0%
stock -23% · XLY +10%
matured Mar 31, 26
▲ Buy · 🎯$120
Price at call : $93.25 — upside +29%
Today : $51.7 — upside +132%
Expected +29% · Actual -21% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 0% (2 calls matureds) · 📊 on Cons. disc. : 45% · -1.8% (20 calls)
-21.1%
stock -21% · XLY +15%
matured Mar 13, 26
Stifel 
Feb 28, 25
■ Hold neutral · not a buy · 🎯$82
Price at call : $92.55 — gap to target -11%
Today : $51.7 — gap to target +59%
🎯 on PLNT : 0% (1 call matured) · 📊 on Cons. disc. : 38.8% · -2.0% (170 calls)
in progress (365j)
matures : Feb 28, 26
Macquarie 
Feb 27, 25
■ Neutral neutral · not a buy · 🎯$95
Price at call : $92.55 — gap to target +3%
Today : $51.7 — gap to target +84%
🎯 on PLNT : 50% (2 calls matureds) · 📊 on Cons. disc. : 44.8% · -3.4% (29 calls)
in progress (365j)
matures : Feb 27, 26
Guggenheim 
Feb 27, 25
▲ Buy · 🎯$105
Price at call : $92.55 — upside +13%
Today : $51.7 — upside +103%
Expected +13% · Actual -12% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 50% (6 calls matureds) · 📊 on Cons. disc. : 38.7% · -4.1% (111 calls)
-11.6%
stock -12% · XLY +7%
matured Feb 27, 26
Baird 
Nov 8, 24
▲ Outperform · 🎯$110
Price at call : $95.31 — upside +15%
Today : $51.7 — upside +113%
Expected +15% · Actual +10% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 67% (12 calls matureds) · 📊 on Cons. disc. : 29.8% · -10.5% (228 calls)
+10.4%
stock +10% · XLY +11%
matured Nov 8, 25
Macquarie 
Nov 8, 24
■ Neutral neutral · not a buy · 🎯$99
Price at call : $95.31 — gap to target +4%
Today : $51.7 — gap to target +91%
🎯 on PLNT : 50% (2 calls matureds) · 📊 on Cons. disc. : 44.8% · -3.4% (29 calls)
in progress (365j)
matures : Nov 8, 25
Baird 
Aug 26, 24
▲ Outperform · 🎯$92
Price at call : $81.91 — upside +12%
Today : $51.7 — upside +78%
Expected +12% · Actual +29% · Reason (≥ +15%) : ✓ Yes
🎯 on PLNT : 67% (12 calls matureds) · 📊 on Cons. disc. : 29.8% · -10.5% (228 calls)
+28.8%
stock +29% · XLY +25%
matured Aug 26, 25
Baird 
Aug 7, 24
▲ Outperform · 🎯$92
Price at call : $78.24 — upside +18%
Today : $51.7 — upside +78%
Expected +18% · Actual +36% · Reason (≥ +15%) : ✓ Yes
🎯 on PLNT : 67% (12 calls matureds) · 📊 on Cons. disc. : 29.8% · -10.5% (228 calls)
+36.3%
stock +36% · XLY +29%
matured Aug 7, 25
Baird 
May 10, 24
▲ Outperform · 🎯$88
Price at call : $64.95 — upside +35%
Today : $51.7 — upside +70%
Expected +35% · Actual +45% · Reason (≥ +15%) : ✓ Yes
🎯 on PLNT : 67% (12 calls matureds) · 📊 on Cons. disc. : 29.8% · -10.5% (228 calls)
+45.1%
stock +45% · XLY +19%
matured May 10, 25
Guggenheim 
Sep 18, 23
▲ Buy · 🎯$70
Price at call : $48.5 — upside +44%
Today : $51.7 — upside +35%
Expected +44% · Actual +68% · Reason (≥ +15%) : ✓ Yes
🎯 on PLNT : 50% (6 calls matureds) · 📊 on Cons. disc. : 38.7% · -4.1% (111 calls)
+68.3%
stock +68% · XLY +14%
matured Sep 17, 24
Macquarie 
Aug 30, 23
▲ Outperform · 🎯$77
Price at call : $60.8 — upside +27%
Today : $51.7 — upside +49%
Expected +27% · Actual +34% · Reason (≥ +15%) : ✓ Yes
🎯 on PLNT : 50% (2 calls matureds) · 📊 on Cons. disc. : 44.8% · -3.4% (29 calls)
+33.6%
stock +34% · XLY +10%
matured Aug 29, 24
Baird 
Aug 4, 23
▲ Outperform · 🎯$87
Price at call : $61.51 — upside +41%
Today : $51.7 — upside +68%
Expected +41% · Actual +17% · Reason (≥ +15%) : ✓ Yes
🎯 on PLNT : 67% (12 calls matureds) · 📊 on Cons. disc. : 29.8% · -10.5% (228 calls)
+17.1%
stock +17% · XLY -0%
matured Aug 3, 24
Macquarie 
May 5, 23
▲ Outperform · 🎯$85
Price at call : $72.02 — upside +18%
Today : $51.7 — upside +64%
Expected +18% · Actual -16% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 50% (2 calls matureds) · 📊 on Cons. disc. : 44.8% · -3.4% (29 calls)
-15.8%
stock -16% · XLY +22%
matured May 4, 24
Baird 
May 5, 23
▲ Outperform · 🎯$95
Price at call : $69.53 — upside +37%
Today : $51.7 — upside +84%
Expected +37% · Actual -13% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 67% (12 calls matureds) · 📊 on Cons. disc. : 29.8% · -10.5% (228 calls)
-12.8%
stock -13% · XLY +22%
matured May 4, 24
Baird 
Feb 24, 23
▲ Outperform · 🎯$105
Price at call : $80.6 — upside +30%
Today : $51.7 — upside +103%
Expected +30% · Actual -22% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 67% (12 calls matureds) · 📊 on Cons. disc. : 29.8% · -10.5% (228 calls)
-22.4%
stock -22% · XLY +26%
matured Feb 24, 24
Baird 
Jan 11, 23
▲ Outperform · 🎯$100
Price at call : $84.21 — upside +19%
Today : $51.7 — upside +93%
Expected +19% · Actual -13% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 67% (12 calls matureds) · 📊 on Cons. disc. : 29.8% · -10.5% (228 calls)
-12.9%
stock -13% · XLY +27%
matured Jan 11, 24
DA Davidson 
Nov 11, 22
▲ Buy · 🎯$99
Price at call : $71.18 — upside +39%
Today : $51.7 — upside +91%
Expected +39% · Actual -10% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 50% (10 calls matureds) · 📊 on Cons. disc. : 39% · -6.2% (82 calls)
-10.3%
stock -10% · XLY +12%
matured Nov 11, 23
DA Davidson 
May 13, 22
▲ Buy · 🎯$90
Price at call : $72.59 — upside +24%
Today : $51.7 — upside +74%
Expected +24% · Actual -5% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 50% (10 calls matureds) · 📊 on Cons. disc. : 39% · -6.2% (82 calls)
-5.0%
stock -5% · XLY -3%
matured May 13, 23
DA Davidson 
Jan 12, 22
▲ Buy · 🎯$110
Price at call : $92.62 — upside +19%
Today : $51.7 — upside +113%
Expected +19% · Actual -10% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 50% (10 calls matureds) · 📊 on Cons. disc. : 39% · -6.2% (82 calls)
-9.5%
stock -10% · XLY -31%
matured Jan 12, 23
DA Davidson 
Nov 5, 21
▲ Buy · 🎯$105
Price at call : $95.73 — upside +10%
Today : $51.7 — upside +103%
Expected +10% · Actual -36% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 50% (10 calls matureds) · 📊 on Cons. disc. : 39% · -6.2% (82 calls)
-35.6%
stock -36% · XLY -35%
matured Nov 5, 22
DA Davidson 
Aug 10, 21
▲ Buy · 🎯$85
Price at call : $75.91 — upside +12%
Today : $51.7 — upside +64%
Expected +12% · Actual -2% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 50% (10 calls matureds) · 📊 on Cons. disc. : 39% · -6.2% (82 calls)
-1.6%
stock -2% · XLY -9%
matured Aug 10, 22
Baird 
Mar 4, 21
▲ Outperform · 🎯$100
Price at call : $80.53 — upside +24%
Today : $51.7 — upside +93%
Expected +24% · Actual -1% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 67% (12 calls matureds) · 📊 on Cons. disc. : 29.8% · -10.5% (228 calls)
-1.4%
stock -1% · XLY +10%
matured Mar 4, 22
DA Davidson 
Feb 19, 21
▲ Buy · 🎯$93
Price at call : $81.55 — upside +14%
Today : $51.7 — upside +80%
Expected +14% · Actual +12% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 50% (10 calls matureds) · 📊 on Cons. disc. : 39% · -6.2% (82 calls)
+11.8%
stock +12% · XLY +5%
matured Feb 19, 22
DA Davidson 
Nov 6, 20
▲ Buy · 🎯$80
Price at call : $67.19 — upside +19%
Today : $51.7 — upside +55%
Expected +19% · Actual +43% · Reason (≥ +15%) : ✓ Yes
🎯 on PLNT : 50% (10 calls matureds) · 📊 on Cons. disc. : 39% · -6.2% (82 calls)
+42.7%
stock +43% · XLY +36%
matured Nov 6, 21
Guggenheim 
May 6, 20
▲ Buy · 🎯$75
Price at call : $61.14 — upside +23%
Today : $51.7 — upside +45%
Expected +23% · Actual +26% · Reason (≥ +15%) : ✓ Yes
🎯 on PLNT : 50% (6 calls matureds) · 📊 on Cons. disc. : 38.7% · -4.1% (111 calls)
+26.2%
stock +26% · XLY +54%
matured May 6, 21
DA Davidson 
May 6, 20
▲ Buy · 🎯$70
Price at call : $60.4 — upside +16%
Today : $51.7 — upside +35%
Expected +16% · Actual +33% · Reason (≥ +15%) : ✓ Yes
🎯 on PLNT : 50% (10 calls matureds) · 📊 on Cons. disc. : 39% · -6.2% (82 calls)
+33.4%
stock +33% · XLY +55%
matured May 6, 21
DA Davidson 
Apr 8, 20
▲ Buy · 🎯$60
Price at call : $52.06 — upside +15%
Today : $51.7 — upside +16%
Expected +15% · Actual +66% · Reason (≥ +15%) : ✓ Yes
🎯 on PLNT : 50% (10 calls matureds) · 📊 on Cons. disc. : 39% · -6.2% (82 calls)
+65.6%
stock +66% · XLY +66%
matured Apr 8, 21
Baird 
Feb 26, 20
▲ Outperform · 🎯$95
Price at call : $75.77 — upside +25%
Today : $51.7 — upside +84%
Expected +25% · Actual +17% · Reason (≥ +15%) : ✓ Yes
🎯 on PLNT : 67% (12 calls matureds) · 📊 on Cons. disc. : 29.8% · -10.5% (228 calls)
+17.0%
stock +17% · XLY +32%
matured Feb 25, 21
Baird 
Jan 14, 20
▲ Outperform · 🎯$90
Price at call : $79.88 — upside +13%
Today : $51.7 — upside +74%
Expected +13% · Actual +4% · Reason (≥ +15%) : ✗ No
🎯 on PLNT : 67% (12 calls matureds) · 📊 on Cons. disc. : 29.8% · -10.5% (228 calls)
+3.6%
stock +4% · XLY +33%
matured Jan 13, 21
Guggenheim 
Sep 24, 18
▲ Buy · 🎯$57
Price at call : $50.15 — upside +14%
Today : $51.7 — upside +10%
Expected +14% · Actual +23% · Reason (≥ +15%) : ✓ Yes
🎯 on PLNT : 50% (6 calls matureds) · 📊 on Cons. disc. : 38.7% · -4.1% (111 calls)
+23.0%
stock +23% · XLY +3%
matured Sep 24, 19
Baird 
Jun 25, 18
▲ Outperform · 🎯$50
Price at call : $44.29 — upside +13%
Today : $51.7 — upside -3%
Expected +13% · Actual +62% · Reason (≥ +15%) : ✓ Yes
🎯 on PLNT : 67% (12 calls matureds) · 📊 on Cons. disc. : 29.8% · -10.5% (228 calls)
+61.8%
stock +62% · XLY +8%
matured Jun 25, 19
DA Davidson 
Nov 21, 17
▲ Buy · 🎯$42
Price at call : $31.12 — upside +35%
Today : $51.7 — upside -19%
Expected +35% · Actual +68% · Reason (≥ +15%) : ✓ Yes
🎯 on PLNT : 50% (10 calls matureds) · 📊 on Cons. disc. : 39% · -6.2% (82 calls)
+68.2%
stock +68% · XLY +9%
matured Nov 21, 18

Frequently asked questions

Should I buy Planet Fitness stock?

This isn't buy advice. For Planet Fitness, the analyst consensus is "Buy", with an average price target of $65.00 (+26% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (8 calls tracked on Planet Fitness). We show the numbers — you decide.

Is it too late to buy Planet Fitness? How high can it go?

The most bullish analyst target on Planet Fitness is $100 (+93% above today's price); the average is $65.00. That's the upside they see. Check how reliable those analysts have actually been on Planet Fitness on our site before trusting it.

Is Planet Fitness still a good buy?

The most useful "opinion" isn't an opinion — it's a track record: 20 analysts have a real record on Planet Fitness, the best hitting 100% over 8 calls. Current consensus: "Buy". Make your call on data, not noise.

Will Planet Fitness stock recover (go back up)?

It's down from its high. We answer with the numbers — the analysts' 12-month target and what happened after its past drops: will PLNT stock recover (go back up)?

Should you invest in Planet Fitness? The case for and against

The arguments for and against, one by one, from the numbers: why invest in PLNT (and why hesitate).

What has Planet Fitness's past performance been?

Historical returns and a "how much if I had invested" calculator: PLNT performance & returns.

What is the best month to buy PLNT?

The 12 months ranked by the stock's past returns: best & worst month to buy PLNT.

Are insiders buying PLNT stock?

Executives' and large holders' buys and sells, decoded: insider buying on PLNT.

Other Cons. disc. stocks

Go further

JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)