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Sonos, Inc. (SONO) stock: analyst price target and their real reliability

Live quote · data updated Oct 14, 2026
Sonos, Inc. · Consumer Discretionary · ref. ETF XLY · 50 calls · price $17.72
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What the company does: Sonos, Inc., together with its subsidiaries, designs, develops, manufactures, and sells audio products and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific.

📈 Sonos, Inc. (SONO) stock price

$17.72+11.0% over range
Oct 14, 25low $12.7 · high $19.16Oct 13, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Buy
100% recommend buying · 1 analysts
📊 JPI status : Sonos, Inc. has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →

🎯 SONO price target & analyst consensus — price $17.72

The price target · all analysts combined (1 targets)
Highest target · 1 firm of 1$21+18.5%
Median target · of 1 targets$21+18.5%
Lowest target · 1 firm of 1$21+18.5%
Current price$17.72
⭐ What the most reliable analysts say · those who beat their sector, targets replayed on real prices

⭐ The most reliable of them, either direction: Rosenblatt — 61% of its targets hit on this sector (43 calls tested). It aims for $21 (+19 %), call made on July 31, 2026, maturing on July 31, 2027 (75 d ago).

The 1 reliable analyst $21+19 %
How to read it: the 1 reliable firms are not filtered by optimism — 1 aim above the price, 0 below, hence their $21 median.
The consensus · 1 ratings (last 6 months)
Strong Buy00%
Buy1100%
Hold00%
Sell00%
Strong Sell00%
Go deeper on the analysts
All analysts (the consensus)  ·  vs  ·  the best (those who've been right)
💬 A question about Sonos, Inc.? The JPI assistant answers using our backtest data.

🔎 Detailed analyses

✅ Historical analyst reliability on SONO

Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.

Firm ↕ % right i ↕ Gain vs sector i ↕ Calls i ↕
RBC Capital ↗ 67% +7.1% 3
Rosenblatt ↗ 56% +8.0% 9
Raymond James ↗ 50% -12.3% 2
Jefferies ↗ 33% -9.4% 3
DA Davidson ↗ 33% -12.4% 3
Morgan Stanley ↗ 31% +10.2% 13
Goldman Sachs ↗ 0% -217.8% 2

📊 What $1,000 invested in Sonos, Inc. would be worth › open the full page

In short — $1,000 invested in Sonos, Inc. 10 years ago would be worth $726 today, i.e. -4%/yr on average. Best year: 2019 (+49%), worst: 2022 (-43%). Price performance, excluding dividends.

If I'd invested $1,000 in Sonos, Inc.

InvestmentWorth todayGain
1 years ago$1,009+1%
3 years ago$901-10%
5 years ago$651-35%
→ See Sonos, Inc.'s full return history + gain calculator

Return by year (Sonos, Inc.)

YearReturn$1,000 invested at year start
2026 (YTD)-13%$870 (-13%)
2025+16%$1,009 (+1%)
2024-12%$888 (-11%)
→ See Sonos, Inc.'s full return history + gain calculator
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

📰 Recent news on Sonos, Inc.

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📋 All analyst calls on SONO

Rosenblatt ↗
Jul 30, 26
▲ Buy · 🎯$21
Price at call : $14.43 — upside +46%
Today : $17.72 — upside +19%
🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)
in progress (365j)
matures : Jul 30, 27
Rosenblatt ↗
Jun 15, 26
▲ Buy · 🎯$21
Price at call : $14.9 — upside +41%
Today : $17.72 — upside +19%
🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)
in progress (365j)
matures : Jun 15, 27
Rosenblatt ↗
May 5, 26
▲ Buy · 🎯$21
Price at call : $14.01 — upside +50%
Today : $17.72 — upside +19%
🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)
in progress (365j)
matures : May 5, 27
Rosenblatt ↗
Feb 4, 26
▲ Buy · 🎯$21
Price at call : $15.56 — upside +35%
Today : $17.72 — upside +19%
🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)
in progress (365j)
matures : Feb 4, 27
Rosenblatt ↗
Feb 2, 26
▲ Buy · 🎯$21
Price at call : $14.84 — upside +42%
Today : $17.72 — upside +19%
🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)
in progress (365j)
matures : Feb 2, 27
Jefferies ↗
Jan 5, 26
▲ Buy · 🎯$21
Price at call : $17.04 — upside +23%
Today : $17.72 — upside +19%
🎯 on SONO : 33% (3 calls matureds) · 📊 on Cons. disc. : 38% · -5.0% (150 calls)
in progress (365j)
matures : Jan 5, 27
Rosenblatt ↗
Nov 6, 25
▲ Buy · 🎯$21
Price at call : $16.29 — upside +29%
Today : $17.72 — upside +19%
🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)
in progress (365j)
matures : Nov 6, 26
■ Equal-Weight neutral · not a buy · 🎯$17
Price at call : $16.29 — gap to target +4%
Today : $17.72 — gap to target -4%
🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)
in progress (365j)
matures : Nov 6, 26
See the other 42 calls, newest to oldest
Rosenblatt ↗
Aug 20, 25
▲ Buy · 🎯$17
Price at call : $12.92 — upside +32%
Today : $17.72 — upside -4%
Expected +32% · Actual +24% · Reason (≥ +15%) : ✓ Yes
🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)
+24.2%
stock +24% · XLY +3%
matured Aug 20, 26
Rosenblatt ↗
Aug 7, 25
▲ Buy · 🎯$17
Price at call : $10.97 — upside +55%
Today : $17.72 — upside -4%
Expected +55% · Actual +43% · Reason (≥ +15%) : ✓ Yes
🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)
+42.6%
stock +43% · XLY +7%
matured Aug 7, 26
Rosenblatt ↗
May 8, 25
▲ Buy · 🎯$15
Price at call : $9.84 — upside +52%
Today : $17.72 — upside -15%
Expected +52% · Actual +53% · Reason (≥ +15%) : ✓ Yes
🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)
+53.0%
stock +53% · XLY +19%
matured May 8, 26
Jefferies ↗
Apr 7, 25
▲ Buy · 🎯$13
Price at call : $8.15 — upside +60%
Today : $17.72 — upside -27%
Expected +60% · Actual +63% · Reason (≥ +15%) : ✓ Yes
🎯 on SONO : 33% (3 calls matureds) · 📊 on Cons. disc. : 38% · -5.0% (150 calls)
+62.9%
stock +63% · XLY +26%
matured Apr 7, 26
Rosenblatt ↗
Feb 7, 25
▲ Buy · 🎯$18
Price at call : $13.88 — upside +30%
Today : $17.72 — upside +2%
Expected +30% · Actual +23% · Reason (≥ +15%) : ✓ Yes
🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)
+23.0%
stock +23% · XLY +4%
matured Feb 7, 26
Morgan Stanley ↗
Sep 26, 24
▼ Underweight · 🎯$11
Price at call : $12.03 — upside -9%
Today : $17.72 — upside -38%
Expected -9% · Actual +27% · Reason (≤ −15%) : ✗ No
🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)
-27.2%
stock +27% · XLY +20%
matured Sep 26, 25
Rosenblatt ↗
Mar 25, 24
▲ Buy · 🎯$24
Price at call : $18.89 — upside +27%
Today : $17.72 — upside +35%
Expected +27% · Actual -38% · Reason (≥ +15%) : ✗ No
🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)
-38.5%
stock -38% · XLY +13%
matured Mar 25, 25
Rosenblatt ↗
Mar 12, 24
▲ Buy · 🎯$24
Price at call : $18.74 — upside +28%
Today : $17.72 — upside +35%
Expected +28% · Actual -38% · Reason (≥ +15%) : ✗ No
🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)
-37.6%
stock -38% · XLY +9%
matured Mar 12, 25
▲ Overweight · 🎯$25
Price at call : $18.19 — upside +37%
Today : $17.72 — upside +41%
Expected +37% · Actual -24% · Reason (≥ +15%) : ✗ No
🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)
-23.7%
stock -24% · XLY +26%
matured Feb 6, 25
Rosenblatt ↗
Feb 7, 24
▲ Buy · 🎯$24
Price at call : $19.28 — upside +24%
Today : $17.72 — upside +35%
Expected +24% · Actual -22% · Reason (≥ +15%) : ✗ No
🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)
-22.2%
stock -22% · XLY +29%
matured Feb 6, 25
Morgan Stanley ↗
Dec 12, 23
▲ Overweight · 🎯$20
Price at call : $16.59 — upside +21%
Today : $17.72 — upside +13%
Expected +21% · Actual -12% · Reason (≥ +15%) : ✗ No
🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)
-12.2%
stock -12% · XLY +36%
matured Dec 11, 24
Morgan Stanley ↗
Nov 16, 23
■ Equal-Weight neutral · not a buy · 🎯$17
Price at call : $13.29 — gap to target +28%
Today : $17.72 — gap to target -4%
🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)
in progress (365j)
matures : Nov 15, 24
Rosenblatt ↗
Nov 13, 23
▲ Buy · 🎯$20
Price at call : $10.61 — upside +89%
Today : $17.72 — upside +13%
Expected +89% · Actual +33% · Reason (≥ +15%) : ✓ Yes
🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)
+32.5%
stock +33% · XLY +34%
matured Nov 12, 24
■ Neutral neutral · not a buy · 🎯$12
Price at call : $10.78 — gap to target +11%
Today : $17.72 — gap to target -32%
🎯 on SONO : 100% (1 call matured) · 📊 on Cons. disc. : 47.7% · +0.5% (287 calls)
in progress (365j)
matures : Nov 6, 24
Rosenblatt ↗
Sep 20, 23
▲ Buy · 🎯$20
Price at call : $13.23 — upside +51%
Today : $17.72 — upside +13%
Expected +51% · Actual -5% · Reason (≥ +15%) : ✗ No
🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)
-5.3%
stock -5% · XLY +18%
matured Sep 19, 24
Craig-Hallum ↗
Sep 8, 23
▲ Buy · 🎯$20
Price at call : $13.32 — upside +50%
Today : $17.72 — upside +13%
Expected +50% · Actual -14% · Reason (≥ +15%) : ✗ No
🎯 on SONO : 0% (1 call matured) · 📊 on Cons. disc. : 55.1% · +24.8% (49 calls)
-14.4%
stock -14% · XLY +10%
matured Sep 7, 24
DA Davidson ↗
Aug 10, 23
▲ Buy · 🎯$24
Price at call : $14.14 — upside +70%
Today : $17.72 — upside +35%
Expected +70% · Actual -19% · Reason (≥ +15%) : ✗ No
🎯 on SONO : 50% (2 calls matureds) · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)
-19.3%
stock -19% · XLY +2%
matured Aug 9, 24
DA Davidson ↗
May 11, 23
▲ Buy · 🎯$24
Price at call : $15.67 — upside +53%
Today : $17.72 — upside +35%
Expected +53% · Actual +10% · Reason (≥ +15%) : ✗ No
🎯 on SONO : 50% (2 calls matureds) · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)
+9.9%
stock +10% · XLY +20%
matured May 10, 24
Morgan Stanley ↗
May 11, 23
■ Equal-Weight neutral · not a buy · 🎯$19
Price at call : $16.14 — gap to target +18%
Today : $17.72 — gap to target +7%
🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)
in progress (365j)
matures : May 10, 24
■ Equal-Weight neutral · not a buy · 🎯$20
Price at call : $20.8 — gap to target -4%
Today : $17.72 — gap to target +13%
🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)
in progress (365j)
matures : Feb 9, 24
Morgan Stanley ↗
Oct 17, 22
■ Equal-Weight neutral · not a buy · 🎯$17
Price at call : $14.49 — gap to target +17%
Today : $17.72 — gap to target -4%
🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)
in progress (365j)
matures : Oct 17, 23
Morgan Stanley ↗
Aug 11, 22
■ Equal-Weight neutral · not a buy · 🎯$20
Price at call : $17.09 — gap to target +17%
Today : $17.72 — gap to target +13%
🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)
in progress (365j)
matures : Aug 11, 23
Stifel ↗
Aug 11, 22
■ Hold neutral · not a buy · 🎯$20
Price at call : $17.09 — gap to target +17%
Today : $17.72 — gap to target +13%
🎯 on SONO : no call matured yet · 📊 on Cons. disc. : 36.5% · +1.2% (233 calls)
in progress (365j)
matures : Aug 11, 23
Morgan Stanley ↗
Jun 15, 22
■ Equal-Weight neutral · not a buy · 🎯$28
Price at call : $19.42 — gap to target +44%
Today : $17.72 — gap to target +58%
🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)
in progress (365j)
matures : Jun 15, 23
Jefferies ↗
May 31, 22
▲ Buy · 🎯$35
Price at call : $22.13 — upside +58%
Today : $17.72 — upside +98%
Expected +58% · Actual -34% · Reason (≥ +15%) : ✗ No
🎯 on SONO : 33% (3 calls matureds) · 📊 on Cons. disc. : 38% · -5.0% (150 calls)
-34.3%
stock -34% · XLY -2%
matured May 31, 23
Morgan Stanley ↗
May 12, 22
▲ Overweight · 🎯$38
Price at call : $22.64 — upside +68%
Today : $17.72 — upside +114%
Expected +68% · Actual -31% · Reason (≥ +15%) : ✗ No
🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)
-31.4%
stock -31% · XLY -3%
matured May 12, 23
▲ Overweight · 🎯$45
Price at call : $24.5 — upside +84%
Today : $17.72 — upside +154%
Expected +84% · Actual -23% · Reason (≥ +15%) : ✗ No
🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)
-22.8%
stock -23% · XLY -16%
matured Feb 3, 23
▲ Overweight · 🎯$49
Price at call : $30.38 — upside +61%
Today : $17.72 — upside +177%
Expected +61% · Actual -41% · Reason (≥ +15%) : ✗ No
🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)
-40.8%
stock -41% · XLY -32%
matured Dec 9, 22
Jefferies ↗
Aug 16, 21
▲ Buy · 🎯$50
Price at call : $39.93 — upside +25%
Today : $17.72 — upside +182%
Expected +25% · Actual -57% · Reason (≥ +15%) : ✗ No
🎯 on SONO : 33% (3 calls matureds) · 📊 on Cons. disc. : 38% · -5.0% (150 calls)
-56.9%
stock -57% · XLY -4%
matured Aug 16, 22
Morgan Stanley ↗
Aug 12, 21
▲ Overweight · 🎯$51
Price at call : $37.38 — upside +36%
Today : $17.72 — upside +188%
Expected +36% · Actual -54% · Reason (≥ +15%) : ✗ No
🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)
-54.1%
stock -54% · XLY -7%
matured Aug 12, 22
Morgan Stanley ↗
May 13, 21
▲ Overweight · 🎯$47
Price at call : $33.88 — upside +39%
Today : $17.72 — upside +165%
Expected +39% · Actual -36% · Reason (≥ +15%) : ✗ No
🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)
-35.9%
stock -36% · XLY -13%
matured May 13, 22
▲ Overweight · 🎯$35
Price at call : $29.76 — upside +18%
Today : $17.72 — upside +98%
Expected +18% · Actual -18% · Reason (≥ +15%) : ✗ No
🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)
-17.7%
stock -18% · XLY +6%
matured Feb 3, 22
Morgan Stanley ↗
Nov 19, 20
▲ Overweight · 🎯$30
Price at call : $22.19 — upside +35%
Today : $17.72 — upside +69%
Expected +35% · Actual +43% · Reason (≥ +15%) : ✓ Yes
🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)
+43.0%
stock +43% · XLY +37%
matured Nov 19, 21
RBC Capital ↗
Nov 19, 20
▲ Outperform · 🎯$24
Price at call : $22.19 — upside +8%
Today : $17.72 — upside +35%
Expected +8% · Actual +43% · Reason (≥ +15%) : ✓ Yes
🎯 on SONO : 100% (1 call matured) · 📊 on Cons. disc. : 46.8% · +3.1% (94 calls)
+43.0%
stock +43% · XLY +37%
matured Nov 19, 21
▲ Buy · 🎯$18
Price at call : $14.95 — upside +20%
Today : $17.72 — upside +2%
Expected +20% · Actual +112% · Reason (≥ +15%) : ✓ Yes
🎯 on SONO : 100% (1 call matured) · 📊 on Cons. disc. : 47.7% · +0.5% (287 calls)
+112.2%
stock +112% · XLY +23%
matured Oct 15, 21
Stifel ↗
Aug 6, 20
■ Hold neutral · not a buy · 🎯$16
Price at call : $13.7 — gap to target +17%
Today : $17.72 — gap to target -10%
🎯 on SONO : no call matured yet · 📊 on Cons. disc. : 36.5% · +1.2% (233 calls)
in progress (365j)
matures : Aug 6, 21
▲ Overweight · 🎯$20
Price at call : $14.29 — upside +40%
Today : $17.72 — upside +13%
Expected +40% · Actual +140% · Reason (≥ +15%) : ✓ Yes
🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)
+139.8%
stock +140% · XLY +29%
matured Aug 6, 21
Raymond James ↗
Jul 29, 20
■ Market Perform neutral · not a buy
🎯 on SONO : no call matured yet · 📊 on Cons. disc. : 38.9% · +9.1% (190 calls)
in progress (365j)
matures : Jul 29, 21
■ Neutral neutral · not a buy · 🎯$17.5
Price at call : $17.06 — gap to target +3%
Today : $17.72 — gap to target -1%
🎯 on SONO : 100% (1 call matured) · 📊 on Cons. disc. : 47.7% · +0.5% (287 calls)
in progress (365j)
matures : Jul 21, 21
Morgan Stanley ↗
Jun 11, 20
▲ Overweight · 🎯$19
Price at call : $12.16 — upside +56%
Today : $17.72 — upside +7%
Expected +56% · Actual +191% · Reason (≥ +15%) : ✓ Yes
🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.8% · -0.2% (383 calls)
+190.5%
stock +191% · XLY +40%
matured Jun 11, 21
■ Neutral neutral · not a buy · 🎯$12.9
Price at call : $10.48 — gap to target +23%
Today : $17.72 — gap to target -27%
🎯 on SONO : 100% (1 call matured) · 📊 on Cons. disc. : 47.7% · +0.5% (287 calls)
in progress (365j)
matures : May 7, 21
Goldman Sachs ↗
Apr 17, 20
▼ Sell · 🎯$7.5
Price at call : $8.49 — upside -12%
Today : $17.72 — upside -58%
Expected -12% · Actual +404% · Reason (≤ −15%) : ✗ No
🎯 on SONO : 0% (1 call matured) · 📊 on Cons. disc. : 34.3% · -8.6% (201 calls)
-404.2%
stock +404% · XLY +57%
matured Apr 17, 21

Frequently asked questions

Should I buy Sonos, Inc. stock?

This isn't buy advice. For Sonos, Inc., the analyst consensus is "Buy", with an average price target of $21.00 (+19% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 67% of the time (3 calls tracked on Sonos, Inc.). We show the numbers — you decide.

Is it too late to buy Sonos, Inc.? How high can it go?

The most bullish analyst target on Sonos, Inc. is $21.00 (+19% above today's price); the average is $21.00. That's the upside they see. Check how reliable those analysts have actually been on Sonos, Inc. on our site before trusting it.

Is Sonos, Inc. still a good buy?

The most useful "opinion" isn't an opinion — it's a track record: 7 analysts have a real record on Sonos, Inc., the best hitting 67% over 3 calls. Current consensus: "Buy". Make your call on data, not noise.

What has Sonos, Inc.'s past performance been?

Historical returns and a "how much if I had invested" calculator: SONO performance & returns.

Other Cons. disc. stocks

Go further

JPI AI Analyst AI assistant · JPI Invest
Answers based on the tool’s data · not financial advice · full version (free)