Sonos, Inc. (SONO) stock: analyst price target and their real reliability

Jul 30, 26

▲ Buy · 🎯$21

Price at call : $14.43 — upside +46%

Today : $15.1 — upside +39%

🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)

in progress (365j)
matures : Jul 30, 27

Jun 15, 26

▲ Buy · 🎯$21

Price at call : $14.9 — upside +41%

Today : $15.1 — upside +39%

🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)

in progress (365j)
matures : Jun 15, 27

May 5, 26

▲ Buy · 🎯$21

Price at call : $14.01 — upside +50%

Today : $15.1 — upside +39%

🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)

in progress (365j)
matures : May 5, 27

Feb 4, 26

▲ Buy · 🎯$21

Price at call : $15.56 — upside +35%

Today : $15.1 — upside +39%

🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)

in progress (365j)
matures : Feb 4, 27

Feb 2, 26

▲ Buy · 🎯$21

Price at call : $14.84 — upside +42%

Today : $15.1 — upside +39%

🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)

in progress (365j)
matures : Feb 2, 27

Jan 5, 26

▲ Buy · 🎯$21

Price at call : $17.04 — upside +23%

Today : $15.1 — upside +39%

🎯 on SONO : 33% (3 calls matureds) · 📊 on Cons. disc. : 37.6% · -5.0% (149 calls)

in progress (365j)
matures : Jan 5, 27

Nov 6, 25

▲ Buy · 🎯$21

Price at call : $16.29 — upside +29%

Today : $15.1 — upside +39%

🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)

in progress (365j)
matures : Nov 6, 26

Nov 6, 25

■ Equal-Weight neutral · not a buy · 🎯$17

Price at call : $16.29 — gap to target +4%

Today : $15.1 — gap to target +13%

🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)

in progress (365j)
matures : Nov 6, 26

See the other 42 calls, newest to oldest

Aug 20, 25

▲ Buy · 🎯$17

Price at call : $12.92 — upside +32%

Today : $15.1 — upside +13%

Expected +32% · Actual +24% · Reason (≥ +15%) : ✓ Yes

🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)

+24.2%

stock +24% · XLY +3%

matured Aug 20, 26

Aug 7, 25

▲ Buy · 🎯$17

Price at call : $10.97 — upside +55%

Today : $15.1 — upside +13%

Expected +55% · Actual +43% · Reason (≥ +15%) : ✓ Yes

🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)

+42.6%

stock +43% · XLY +7%

matured Aug 7, 26

May 8, 25

▲ Buy · 🎯$15

Price at call : $9.84 — upside +52%

Today : $15.1 — upside -1%

Expected +52% · Actual +53% · Reason (≥ +15%) : ✓ Yes

🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)

+53.0%

stock +53% · XLY +19%

matured May 8, 26

Apr 7, 25

▲ Buy · 🎯$13

Price at call : $8.15 — upside +60%

Today : $15.1 — upside -14%

Expected +60% · Actual +63% · Reason (≥ +15%) : ✓ Yes

🎯 on SONO : 33% (3 calls matureds) · 📊 on Cons. disc. : 37.6% · -5.0% (149 calls)

+62.9%

stock +63% · XLY +26%

matured Apr 7, 26

Feb 7, 25

▲ Buy · 🎯$18

Price at call : $13.88 — upside +30%

Today : $15.1 — upside +19%

Expected +30% · Actual +23% · Reason (≥ +15%) : ✓ Yes

🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)

+23.0%

stock +23% · XLY +4%

matured Feb 7, 26

Sep 26, 24

▼ Underweight · 🎯$11

Price at call : $12.03 — upside -9%

Today : $15.1 — upside -27%

Expected -9% · Actual +27% · Reason (≤ −15%) : ✗ No

🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)

-27.2%

stock +27% · XLY +20%

matured Sep 26, 25

Mar 25, 24

▲ Buy · 🎯$24

Price at call : $18.89 — upside +27%

Today : $15.1 — upside +59%

Expected +27% · Actual -38% · Reason (≥ +15%) : ✗ No

🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)

-38.5%

stock -38% · XLY +13%

matured Mar 25, 25

Mar 12, 24

▲ Buy · 🎯$24

Price at call : $18.74 — upside +28%

Today : $15.1 — upside +59%

Expected +28% · Actual -38% · Reason (≥ +15%) : ✗ No

🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)

-37.6%

stock -38% · XLY +9%

matured Mar 12, 25

Feb 7, 24

▲ Overweight · 🎯$25

Price at call : $18.19 — upside +37%

Today : $15.1 — upside +66%

Expected +37% · Actual -24% · Reason (≥ +15%) : ✗ No

🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)

-23.7%

stock -24% · XLY +26%

matured Feb 6, 25

Feb 7, 24

▲ Buy · 🎯$24

Price at call : $19.28 — upside +24%

Today : $15.1 — upside +59%

Expected +24% · Actual -22% · Reason (≥ +15%) : ✗ No

🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)

-22.2%

stock -22% · XLY +29%

matured Feb 6, 25

Dec 12, 23

▲ Overweight · 🎯$20

Price at call : $16.59 — upside +21%

Today : $15.1 — upside +32%

Expected +21% · Actual -12% · Reason (≥ +15%) : ✗ No

🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)

-12.2%

stock -12% · XLY +36%

matured Dec 11, 24

Nov 16, 23

■ Equal-Weight neutral · not a buy · 🎯$17

Price at call : $13.29 — gap to target +28%

Today : $15.1 — gap to target +13%

🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)

in progress (365j)
matures : Nov 15, 24

Nov 13, 23

▲ Buy · 🎯$20

Price at call : $10.61 — upside +89%

Today : $15.1 — upside +32%

Expected +89% · Actual +33% · Reason (≥ +15%) : ✓ Yes

🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)

+32.5%

stock +33% · XLY +34%

matured Nov 12, 24

Nov 7, 23

■ Neutral neutral · not a buy · 🎯$12

Price at call : $10.78 — gap to target +11%

Today : $15.1 — gap to target -21%

🎯 on SONO : 100% (1 call matured) · 📊 on Cons. disc. : 47.7% · +0.3% (277 calls)

in progress (365j)
matures : Nov 6, 24

Sep 20, 23

▲ Buy · 🎯$20

Price at call : $13.23 — upside +51%

Today : $15.1 — upside +32%

Expected +51% · Actual -5% · Reason (≥ +15%) : ✗ No

🎯 on SONO : 56% (9 calls matureds) · 📊 on Cons. disc. : 53.5% · +13.0% (43 calls)

-5.3%

stock -5% · XLY +18%

matured Sep 19, 24

Craig-Hallum ↗

Sep 8, 23

▲ Buy · 🎯$20

Price at call : $13.32 — upside +50%

Today : $15.1 — upside +32%

Expected +50% · Actual -14% · Reason (≥ +15%) : ✗ No

🎯 on SONO : 0% (1 call matured) · 📊 on Cons. disc. : 55.1% · +24.8% (49 calls)

-14.4%

stock -14% · XLY +10%

matured Sep 7, 24

DA Davidson ↗

Aug 10, 23

▲ Buy · 🎯$24

Price at call : $14.14 — upside +70%

Today : $15.1 — upside +59%

Expected +70% · Actual -19% · Reason (≥ +15%) : ✗ No

🎯 on SONO : 50% (2 calls matureds) · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)

-19.3%

stock -19% · XLY +2%

matured Aug 9, 24

DA Davidson ↗

May 11, 23

▲ Buy · 🎯$24

Price at call : $15.67 — upside +53%

Today : $15.1 — upside +59%

Expected +53% · Actual +10% · Reason (≥ +15%) : ✗ No

🎯 on SONO : 50% (2 calls matureds) · 📊 on Cons. disc. : 31.2% · -2.1% (48 calls)

+9.9%

stock +10% · XLY +20%

matured May 10, 24

May 11, 23

■ Equal-Weight neutral · not a buy · 🎯$19

Price at call : $16.14 — gap to target +18%

Today : $15.1 — gap to target +26%

🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)

in progress (365j)
matures : May 10, 24

Feb 9, 23

■ Equal-Weight neutral · not a buy · 🎯$20

Price at call : $20.8 — gap to target -4%

Today : $15.1 — gap to target +32%

🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)

in progress (365j)
matures : Feb 9, 24

Oct 17, 22

■ Equal-Weight neutral · not a buy · 🎯$17

Price at call : $14.49 — gap to target +17%

Today : $15.1 — gap to target +13%

🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)

in progress (365j)
matures : Oct 17, 23

Aug 11, 22

■ Equal-Weight neutral · not a buy · 🎯$20

Price at call : $17.09 — gap to target +17%

Today : $15.1 — gap to target +32%

🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)

in progress (365j)
matures : Aug 11, 23

Stifel ↗

Aug 11, 22

■ Hold neutral · not a buy · 🎯$20

Price at call : $17.09 — gap to target +17%

Today : $15.1 — gap to target +32%

🎯 on SONO : no call matured yet · 📊 on Cons. disc. : 36.2% · +1.0% (232 calls)

in progress (365j)
matures : Aug 11, 23

Jun 15, 22

■ Equal-Weight neutral · not a buy · 🎯$28

Price at call : $19.42 — gap to target +44%

Today : $15.1 — gap to target +85%

🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)

in progress (365j)
matures : Jun 15, 23

May 31, 22

▲ Buy · 🎯$35

Price at call : $22.13 — upside +58%

Today : $15.1 — upside +132%

Expected +58% · Actual -34% · Reason (≥ +15%) : ✗ No

🎯 on SONO : 33% (3 calls matureds) · 📊 on Cons. disc. : 37.6% · -5.0% (149 calls)

-34.3%

stock -34% · XLY -2%

matured May 31, 23

May 12, 22

▲ Overweight · 🎯$38

Price at call : $22.64 — upside +68%

Today : $15.1 — upside +152%

Expected +68% · Actual -31% · Reason (≥ +15%) : ✗ No

🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)

-31.4%

stock -31% · XLY -3%

matured May 12, 23

Feb 3, 22

▲ Overweight · 🎯$45

Price at call : $24.5 — upside +84%

Today : $15.1 — upside +198%

Expected +84% · Actual -23% · Reason (≥ +15%) : ✗ No

🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)

-22.8%

stock -23% · XLY -16%

matured Feb 3, 23

Dec 9, 21

▲ Overweight · 🎯$49

Price at call : $30.38 — upside +61%

Today : $15.1 — upside +225%

Expected +61% · Actual -41% · Reason (≥ +15%) : ✗ No

🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)

-40.8%

stock -41% · XLY -32%

matured Dec 9, 22

Aug 16, 21

▲ Buy · 🎯$50

Price at call : $39.93 — upside +25%

Today : $15.1 — upside +231%

Expected +25% · Actual -57% · Reason (≥ +15%) : ✗ No

🎯 on SONO : 33% (3 calls matureds) · 📊 on Cons. disc. : 37.6% · -5.0% (149 calls)

-56.9%

stock -57% · XLY -4%

matured Aug 16, 22

Aug 12, 21

▲ Overweight · 🎯$51

Price at call : $37.38 — upside +36%

Today : $15.1 — upside +238%

Expected +36% · Actual -54% · Reason (≥ +15%) : ✗ No

🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)

-54.1%

stock -54% · XLY -7%

matured Aug 12, 22

May 13, 21

▲ Overweight · 🎯$47

Price at call : $33.88 — upside +39%

Today : $15.1 — upside +211%

Expected +39% · Actual -36% · Reason (≥ +15%) : ✗ No

🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)

-35.9%

stock -36% · XLY -13%

matured May 13, 22

Feb 3, 21

▲ Overweight · 🎯$35

Price at call : $29.76 — upside +18%

Today : $15.1 — upside +132%

Expected +18% · Actual -18% · Reason (≥ +15%) : ✗ No

🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)

-17.7%

stock -18% · XLY +6%

matured Feb 3, 22

Nov 19, 20

▲ Overweight · 🎯$30

Price at call : $22.19 — upside +35%

Today : $15.1 — upside +99%

Expected +35% · Actual +43% · Reason (≥ +15%) : ✓ Yes

🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)

+43.0%

stock +43% · XLY +37%

matured Nov 19, 21

RBC Capital ↗

Nov 19, 20

▲ Outperform · 🎯$24

Price at call : $22.19 — upside +8%

Today : $15.1 — upside +59%

Expected +8% · Actual +43% · Reason (≥ +15%) : ✓ Yes

🎯 on SONO : 100% (1 call matured) · 📊 on Cons. disc. : 45.1% · +2.1% (91 calls)

+43.0%

stock +43% · XLY +37%

matured Nov 19, 21

Oct 15, 20

▲ Buy · 🎯$18

Price at call : $14.95 — upside +20%

Today : $15.1 — upside +19%

Expected +20% · Actual +112% · Reason (≥ +15%) : ✓ Yes

🎯 on SONO : 100% (1 call matured) · 📊 on Cons. disc. : 47.7% · +0.3% (277 calls)

+112.2%

stock +112% · XLY +23%

matured Oct 15, 21

Stifel ↗

Aug 6, 20

■ Hold neutral · not a buy · 🎯$16

Price at call : $13.7 — gap to target +17%

Today : $15.1 — gap to target +6%

🎯 on SONO : no call matured yet · 📊 on Cons. disc. : 36.2% · +1.0% (232 calls)

in progress (365j)
matures : Aug 6, 21

Aug 6, 20

▲ Overweight · 🎯$20

Price at call : $14.29 — upside +40%

Today : $15.1 — upside +32%

Expected +40% · Actual +140% · Reason (≥ +15%) : ✓ Yes

🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)

+139.8%

stock +140% · XLY +29%

matured Aug 6, 21

Raymond James ↗

Jul 29, 20

■ Market Perform neutral · not a buy

🎯 on SONO : no call matured yet · 📊 on Cons. disc. : 40.5% · +10.2% (190 calls)

in progress (365j)
matures : Jul 29, 21

Jul 21, 20

■ Neutral neutral · not a buy · 🎯$17.5

Price at call : $17.06 — gap to target +3%

Today : $15.1 — gap to target +16%

🎯 on SONO : 100% (1 call matured) · 📊 on Cons. disc. : 47.7% · +0.3% (277 calls)

in progress (365j)
matures : Jul 21, 21

Jun 11, 20

▲ Overweight · 🎯$19

Price at call : $12.16 — upside +56%

Today : $15.1 — upside +26%

Expected +56% · Actual +191% · Reason (≥ +15%) : ✓ Yes

🎯 on SONO : 25% (12 calls matureds) · 📊 on Cons. disc. : 47.6% · -0.3% (380 calls)

+190.5%

stock +191% · XLY +40%

matured Jun 11, 21