Logo Yelp, Inc.

Yelp, Inc. (YELP) stock: analyst price target and their real reliability

Live quote · data updated Aug 28, 2026
Yelp, Inc. · Communication Services · ref. ETF XLC · 51 calls · price $22.51
🏆JPI 2026 portfoliosSee tracking →
What the company does: Yelp Inc. operates a platform that connects consumers with local businesses in the United States and internationally.

📈 Yelp, Inc. (YELP) stock price

$22.51-28.1% over range
Aug 28, 25low $19.78 · high $33.83Aug 27, 26
📏 Click 2 points (left → right) to measure the change · click again to clear.
SellBuy
Sell
0% recommend buying · 2 analysts
📊 JPI status : Yelp, Inc. has never appeared in a JPI ranking (Fair or Risk +) — our methods haven't picked it to date. See the selected stocks →

🎯 YELP price target & analyst consensusprice $22.51

The price target · all analysts combined (2 targets)
Highest target · 1 firm of 2$26+15.5%
Median target · of 2 targets$25+11.1%
Lowest target · 1 firm of 2$24+6.6%
Current price$22.51
⭐ What the most reliable analysts say

No reliable analyst is bullish on this stock right now. A “reliable” analyst is a firm that, on this sector, hits more than 55% of its targets and beats its sector. None of them sees upside here — which is exactly why this stock is in no JPI selection.

The consensus · 2 ratings (last 6 months)
Strong Buy00%
Buy00%
Hold150%
Sell150%
Strong Sell00%
Go deeper on the analysts
All analysts (the consensus)  ·  vs  ·  the best (those who've been right)
💬 A question about Yelp, Inc.? The JPI assistant answers using our backtest data.

🔎 Detailed analyses

✅ Historical analyst reliability on YELP

Hit rate measured on targets already matured (12 months), replayed against real prices. Click a header to sort.

Firm % right i Gain vs sector i Calls i
Cantor Fitzgerald  100% +103.1% 4
Pacific Crest 100% +80.0% 2
DA Davidson  100% +58.9% 2
Evercore ISI Group  100% +40.9% 2
Macquarie  100% +37.5% 2
Aegis Capital 100% +19.5% 2
RBC Capital  80% +55.5% 5
SunTrust Robinson Humphrey 67% +37.0% 6
Jefferies  60% +75.1% 5
Cowen & Co. 50% +40.2% 2
See the other 18 firms
Oppenheimer  0% -37.5% 3
Goldman Sachs  0% -11.0% 3
JP Morgan  14% -39.8% 7
Raymond James  20% -32.2% 5
B. Riley Securities  25% -16.2% 4
UBS  25% -14.2% 4
Citigroup  29% -20.6% 7
Northland Capital Markets  33% -117.6% 3
Craig-Hallum  33% -7.6% 3
Wunderlich Securities 33% -7.2% 3
MKM Partners 33% +44.6% 3
Deutsche Bank  38% -26.8% 8
Morgan Stanley  41% -20.2% 22
Barclays  43% -10.4% 7
B of A Securities  43% -3.6% 7
Credit Suisse 45% +15.3% 22
Brean Capital 50% -19.9% 2
Piper Sandler  50% -9.3% 2

📊 What $1,000 invested in Yelp, Inc. would be worth › open the full page

In short — $1,000 invested in Yelp, Inc. 10 years ago would be worth $888 today, i.e. -1%/yr on average. Best year: 2023 (+73%), worst: 2022 (-25%). Price performance, excluding dividends.

If I'd invested $1,000 in Yelp, Inc.

InvestmentWorth todayGain
1 years ago$661-34%
3 years ago$936-6%
5 years ago$783-22%
→ See Yelp, Inc.'s full return history + gain calculator

Return by year (Yelp, Inc.)

YearReturn$1,000 invested at year start
2026 (YTD)-16%$842 (-16%)
2025-21%$661 (-34%)
2024-18%$540 (-46%)
→ See Yelp, Inc.'s full return history + gain calculator
⚠️ Past performance, not predictive nor advice. Prices in $, excluding dividends. Yahoo Finance data.

📰 Recent news on Yelp, Inc.

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📋 All analyst calls on YELP

Morgan Stanley 
May 15, 26
▼ Underweight · 🎯$24
Price at call : $21.65 — upside +11%
Today : $22.51 — upside +7%
🎯 on YELP : 50% (12 calls matureds) · 📊 on Comm. : 43.5% · -5.7% (92 calls)
in progress (365j)
matures : May 15, 27
JP Morgan 
May 8, 26
■ Neutral neutral · not a buy · 🎯$26
Price at call : $25.28 — gap to target +3%
Today : $22.51 — gap to target +16%
🎯 on YELP : 0% (1 call matured) · 📊 on Comm. : 45.5% · +0.6% (77 calls)
in progress (365j)
matures : May 8, 27
JP Morgan 
Feb 17, 26
■ Neutral neutral · not a buy · 🎯$22
Price at call : $21.69 — gap to target +1%
Today : $22.51 — gap to target -2%
🎯 on YELP : 0% (1 call matured) · 📊 on Comm. : 45.5% · +0.6% (77 calls)
in progress (365j)
matures : Feb 17, 27
Goldman Sachs 
Feb 17, 26
■ Neutral neutral · not a buy · 🎯$25
Price at call : $21.69 — gap to target +15%
Today : $22.51 — gap to target +11%
🎯 on YELP : 0% (2 calls matureds) · 📊 on Comm. : 18.9% · -36.1% (37 calls)
in progress (365j)
matures : Feb 17, 27
Morgan Stanley 
Jan 13, 26
▼ Underweight · 🎯$28
Price at call : $29.21 — upside -4%
Today : $22.51 — upside +24%
🎯 on YELP : 50% (12 calls matureds) · 📊 on Comm. : 43.5% · -5.7% (92 calls)
in progress (365j)
matures : Jan 13, 27
Jefferies 
Dec 11, 25
■ Hold neutral · not a buy · 🎯$32
Price at call : $30.52 — gap to target +5%
Today : $22.51 — gap to target +42%
🎯 on YELP : no call matured yet · 📊 on Comm. : 50% · +30.7% (22 calls)
in progress (365j)
matures : Dec 11, 26
JP Morgan 
Nov 10, 25
■ Neutral neutral · not a buy · 🎯$30
Price at call : $29.34 — gap to target +2%
Today : $22.51 — gap to target +33%
🎯 on YELP : 0% (1 call matured) · 📊 on Comm. : 45.5% · +0.6% (77 calls)
in progress (365j)
matures : Nov 10, 26
▲ Outperform · 🎯$38
Price at call : $29.34 — upside +30%
Today : $22.51 — upside +69%
🎯 on YELP : no call matured yet · 📊 on Comm. : 42.9% · -8.4% (14 calls)
in progress (365j)
matures : Nov 10, 26
See the other 43 calls, newest to oldest
▲ Outperform · 🎯$45
Price at call : $33.83 — upside +33%
Today : $22.51 — upside +100%
🎯 on YELP : no call matured yet · 📊 on Comm. : 42.9% · -8.4% (14 calls)
in progress (365j)
matures : Oct 13, 26
▼ Underperform · 🎯$30
Price at call : $31.03 — upside -3%
Today : $22.51 — upside +33%
Expected -3% · Actual -21% · Reason (≤ −15%) : ✓ Yes
🎯 on YELP : 100% (2 calls matureds) · 📊 on Comm. : 63% · +17.6% (27 calls)
+20.9%
stock -21% · XLC +4%
matured Aug 8, 26
JP Morgan 
Apr 22, 25
■ Neutral neutral · not a buy · 🎯$35
Price at call : $34.42 — gap to target +2%
Today : $22.51 — gap to target +55%
🎯 on YELP : 0% (1 call matured) · 📊 on Comm. : 45.5% · +0.6% (77 calls)
in progress (365j)
matures : Apr 22, 26
Morgan Stanley 
Apr 17, 25
▼ Underweight · 🎯$30
Price at call : $32.56 — upside -8%
Today : $22.51 — upside +33%
Expected -8% · Actual -14% · Reason (≤ −15%) : ✗ No
🎯 on YELP : 50% (12 calls matureds) · 📊 on Comm. : 43.5% · -5.7% (92 calls)
+13.5%
stock -14% · XLC +35%
matured Apr 17, 26
Morgan Stanley 
Jan 13, 25
▼ Underweight · 🎯$35
Price at call : $38.85 — upside -10%
Today : $22.51 — upside +55%
Expected -10% · Actual -25% · Reason (≤ −15%) : ✓ Yes
🎯 on YELP : 50% (12 calls matureds) · 📊 on Comm. : 43.5% · -5.7% (92 calls)
+24.8%
stock -25% · XLC +22%
matured Jan 13, 26
Baird 
Nov 8, 24
■ Neutral neutral · not a buy · 🎯$37
Price at call : $35.93 — gap to target +3%
Today : $22.51 — gap to target +64%
🎯 on YELP : no call matured yet · 📊 on Comm. : 28.6% · -42.4% (7 calls)
in progress (365j)
matures : Nov 8, 25
Goldman Sachs 
Oct 14, 24
■ Neutral neutral · not a buy · 🎯$38
Price at call : $34.9 — gap to target +9%
Today : $22.51 — gap to target +69%
🎯 on YELP : 0% (2 calls matureds) · 📊 on Comm. : 18.9% · -36.1% (37 calls)
in progress (365j)
matures : Oct 14, 25
▼ Underperform · 🎯$30
Price at call : $33.4 — upside -10%
Today : $22.51 — upside +33%
Expected -10% · Actual -6% · Reason (≤ −15%) : ✗ No
🎯 on YELP : 100% (2 calls matureds) · 📊 on Comm. : 63% · +17.6% (27 calls)
+5.8%
stock -6% · XLC +35%
matured Sep 16, 25
JP Morgan 
Aug 12, 24
■ Neutral neutral · not a buy · 🎯$35
Price at call : $33.76 — gap to target +4%
Today : $22.51 — gap to target +55%
🎯 on YELP : 0% (1 call matured) · 📊 on Comm. : 45.5% · +0.6% (77 calls)
in progress (365j)
matures : Aug 12, 25
Morgan Stanley 
Jul 23, 24
▼ Underweight · 🎯$34
Price at call : $35.7 — upside -5%
Today : $22.51 — upside +51%
Expected -5% · Actual -2% · Reason (≤ −15%) : ✗ No
🎯 on YELP : 50% (12 calls matureds) · 📊 on Comm. : 43.5% · -5.7% (92 calls)
+1.8%
stock -2% · XLC +31%
matured Jul 23, 25
Wolfe Research 
Jul 16, 24
■ Peer Perform neutral · not a buy
🎯 on YELP : no call matured yet · 📊 on Comm. : 60% · -0.8% (5 calls)
in progress (365j)
matures : Jul 16, 25
Craig-Hallum 
May 10, 24
▲ Buy · 🎯$48
Price at call : $37.97 — upside +26%
Today : $22.51 — upside +113%
Expected +26% · Actual +6% · Reason (≥ +15%) : ✗ No
🎯 on YELP : 33% (3 calls matureds) · 📊 on Comm. : 22.2% · +1.9% (9 calls)
+6.1%
stock +6% · XLC +22%
matured May 10, 25
Baird 
May 10, 24
■ Neutral neutral · not a buy · 🎯$39
Price at call : $36.79 — gap to target +6%
Today : $22.51 — gap to target +73%
🎯 on YELP : no call matured yet · 📊 on Comm. : 28.6% · -42.4% (7 calls)
in progress (365j)
matures : May 10, 25
Raymond James 
Mar 27, 24
■ Market Perform neutral · not a buy
🎯 on YELP : no call matured yet · 📊 on Comm. : 38.8% · -10.3% (85 calls)
in progress (365j)
matures : Mar 27, 25
Craig-Hallum 
Dec 8, 23
▲ Buy · 🎯$55
Price at call : $44.1 — upside +25%
Today : $22.51 — upside +144%
Expected +25% · Actual -10% · Reason (≥ +15%) : ✗ No
🎯 on YELP : 33% (3 calls matureds) · 📊 on Comm. : 22.2% · +1.9% (9 calls)
-10.4%
stock -10% · XLC +41%
matured Dec 7, 24
JP Morgan 
Oct 27, 23
■ Neutral neutral · not a buy · 🎯$39
Price at call : $41.05 — gap to target -5%
Today : $22.51 — gap to target +73%
🎯 on YELP : 0% (1 call matured) · 📊 on Comm. : 45.5% · +0.6% (77 calls)
in progress (365j)
matures : Oct 26, 24
Morgan Stanley 
Aug 15, 23
▼ Underweight · 🎯$32
Price at call : $42.41 — upside -25%
Today : $22.51 — upside +42%
Expected -25% · Actual -22% · Reason (≤ −15%) : ✓ Yes
🎯 on YELP : 50% (12 calls matureds) · 📊 on Comm. : 43.5% · -5.7% (92 calls)
+21.8%
stock -22% · XLC +27%
matured Aug 14, 24
Barclays 
Aug 7, 23
▲ Overweight · 🎯$35
Price at call : $44.03 — upside -21%
Today : $22.51 — upside +55%
Expected -21% · Actual -24% · Reason (≥ +15%) : ✗ No
🎯 on YELP : 0% (2 calls matureds) · 📊 on Comm. : 25% · -22.4% (52 calls)
-24.3%
stock -24% · XLC +22%
matured Aug 6, 24
Credit Suisse
Aug 7, 23
▲ Outperform · 🎯$53
Price at call : $45.61 — upside +16%
Today : $22.51 — upside +135%
Expected +16% · Actual -26% · Reason (≥ +15%) : ✗ No
🎯 on YELP : 80% (5 calls matureds) · 📊 unranked overall
-26.3%
stock -26% · XLC +22%
matured Aug 6, 24
Craig-Hallum 
Jul 28, 23
▲ Buy · 🎯$54
Price at call : $44.88 — upside +20%
Today : $22.51 — upside +140%
Expected +20% · Actual -19% · Reason (≥ +15%) : ✗ No
🎯 on YELP : 33% (3 calls matureds) · 📊 on Comm. : 22.2% · +1.9% (9 calls)
-18.6%
stock -19% · XLC +23%
matured Jul 27, 24
Jefferies 
Jul 25, 23
■ Hold neutral · not a buy · 🎯$39
Price at call : $42.67 — gap to target -9%
Today : $22.51 — gap to target +73%
🎯 on YELP : no call matured yet · 📊 on Comm. : 50% · +30.7% (22 calls)
in progress (365j)
matures : Jul 24, 24
Morgan Stanley 
Jul 21, 23
▼ Underweight · 🎯$30
Price at call : $41.32 — upside -27%
Today : $22.51 — upside +33%
Expected -27% · Actual -9% · Reason (≤ −15%) : ✗ No
🎯 on YELP : 50% (12 calls matureds) · 📊 on Comm. : 43.5% · -5.7% (92 calls)
+9.4%
stock -9% · XLC +30%
matured Jul 20, 24
Goldman Sachs 
Jul 18, 23
▲ Buy · 🎯$47
Price at call : $43.27 — upside +9%
Today : $22.51 — upside +109%
Expected +9% · Actual -13% · Reason (≥ +15%) : ✗ No
🎯 on YELP : 0% (2 calls matureds) · 📊 on Comm. : 18.9% · -36.1% (37 calls)
-12.7%
stock -13% · XLC +27%
matured Jul 17, 24
Goldman Sachs 
Jul 17, 23
▲ Buy · 🎯$47
Price at call : $42.02 — upside +12%
Today : $22.51 — upside +109%
Expected +12% · Actual -10% · Reason (≥ +15%) : ✗ No
🎯 on YELP : 0% (2 calls matureds) · 📊 on Comm. : 18.9% · -36.1% (37 calls)
-10.3%
stock -10% · XLC +30%
matured Jul 16, 24
Credit Suisse
May 5, 23
▲ Outperform · 🎯$43
Price at call : $27.88 — upside +54%
Today : $22.51 — upside +91%
Expected +54% · Actual +45% · Reason (≥ +15%) : ✓ Yes
🎯 on YELP : 80% (5 calls matureds) · 📊 unranked overall
+45.2%
stock +45% · XLC +39%
matured May 4, 24
Barclays 
May 5, 23
▼ Underweight · 🎯$26
Price at call : $27.88 — upside -7%
Today : $22.51 — upside +16%
Expected -7% · Actual +45% · Reason (≤ −15%) : ✗ No
🎯 on YELP : 0% (2 calls matureds) · 📊 on Comm. : 25% · -22.4% (52 calls)
-45.2%
stock +45% · XLC +39%
matured May 4, 24
▼ Underweight · 🎯$26
Price at call : $28.68 — upside -9%
Today : $22.51 — upside +16%
Expected -9% · Actual +41% · Reason (≤ −15%) : ✗ No
🎯 on YELP : 50% (12 calls matureds) · 📊 on Comm. : 43.5% · -5.7% (92 calls)
-41.0%
stock +41% · XLC +34%
matured May 1, 24
Goldman Sachs 
Feb 10, 23
■ Neutral neutral · not a buy · 🎯$37
Price at call : $31.77 — gap to target +16%
Today : $22.51 — gap to target +64%
🎯 on YELP : 0% (2 calls matureds) · 📊 on Comm. : 18.9% · -36.1% (37 calls)
in progress (365j)
matures : Feb 10, 24
Credit Suisse
Feb 10, 23
▲ Outperform · 🎯$45
Price at call : $31.84 — upside +41%
Today : $22.51 — upside +100%
Expected +41% · Actual +44% · Reason (≥ +15%) : ✓ Yes
🎯 on YELP : 80% (5 calls matureds) · 📊 unranked overall
+43.6%
stock +44% · XLC +45%
matured Feb 10, 24
Morgan Stanley 
Feb 10, 23
▼ Underweight · 🎯$28
Price at call : $31.84 — upside -12%
Today : $22.51 — upside +24%
Expected -12% · Actual +44% · Reason (≤ −15%) : ✗ No
🎯 on YELP : 50% (12 calls matureds) · 📊 on Comm. : 43.5% · -5.7% (92 calls)
-43.6%
stock +44% · XLC +45%
matured Feb 10, 24
Wells Fargo 
Jan 19, 23
■ Equal-Weight neutral · not a buy · 🎯$31
Price at call : $29.23 — gap to target +6%
Today : $22.51 — gap to target +38%
🎯 on YELP : no call matured yet · 📊 on Comm. : 51.5% · +11.0% (33 calls)
in progress (365j)
matures : Jan 19, 24
Morgan Stanley 
Jan 18, 23
▼ Underweight · 🎯$26
Price at call : $28.77 — upside -10%
Today : $22.51 — upside +16%
Expected -10% · Actual +53% · Reason (≤ −15%) : ✗ No
🎯 on YELP : 50% (12 calls matureds) · 📊 on Comm. : 43.5% · -5.7% (92 calls)
-53.1%
stock +53% · XLC +44%
matured Jan 18, 24
JP Morgan 
Dec 20, 22
▼ Underweight · 🎯$23
Price at call : $25.62 — upside -10%
Today : $22.51 — upside +2%
Expected -10% · Actual +86% · Reason (≤ −15%) : ✗ No
🎯 on YELP : 0% (1 call matured) · 📊 on Comm. : 45.5% · +0.6% (77 calls)
-85.8%
stock +86% · XLC +53%
matured Dec 20, 23
▼ Underweight · 🎯$34
Price at call : $29.96 — upside +13%
Today : $22.51 — upside +51%
Expected +13% · Actual +51% · Reason (≤ −15%) : ✗ No
🎯 on YELP : 50% (12 calls matureds) · 📊 on Comm. : 43.5% · -5.7% (92 calls)
-50.5%
stock +51% · XLC +45%
matured Nov 4, 23
Credit Suisse
Nov 4, 22
▲ Outperform · 🎯$42
Price at call : $30.31 — upside +39%
Today : $22.51 — upside +87%
Expected +39% · Actual +49% · Reason (≥ +15%) : ✓ Yes
🎯 on YELP : 80% (5 calls matureds) · 📊 unranked overall
+48.8%
stock +49% · XLC +47%
matured Nov 4, 23
Morgan Stanley 
Oct 10, 22
▼ Underweight · 🎯$35
Price at call : $34.81 — upside +1%
Today : $22.51 — upside +55%
Expected +1% · Actual +24% · Reason (≤ −15%) : ✗ No
🎯 on YELP : 50% (12 calls matureds) · 📊 on Comm. : 43.5% · -5.7% (92 calls)
-23.9%
stock +24% · XLC +44%
matured Oct 10, 23
Jefferies 
Oct 6, 22
■ Hold neutral · not a buy · 🎯$38
Price at call : $35.74 — gap to target +6%
Today : $22.51 — gap to target +69%
🎯 on YELP : no call matured yet · 📊 on Comm. : 50% · +30.7% (22 calls)
in progress (365j)
matures : Oct 6, 23
Goldman Sachs 
Aug 8, 22
■ Neutral neutral · not a buy · 🎯$37
Price at call : $38.09 — gap to target -3%
Today : $22.51 — gap to target +64%
🎯 on YELP : 0% (2 calls matureds) · 📊 on Comm. : 18.9% · -36.1% (37 calls)
in progress (365j)
matures : Aug 8, 23
Credit Suisse
Aug 8, 22
▲ Outperform · 🎯$49
Price at call : $38.09 — upside +29%
Today : $22.51 — upside +118%
Expected +29% · Actual +16% · Reason (≥ +15%) : ✓ Yes
🎯 on YELP : 80% (5 calls matureds) · 📊 unranked overall
+15.6%
stock +16% · XLC +18%
matured Aug 8, 23
■ In-Line neutral · not a buy · 🎯$41
Price at call : $38.09 — gap to target +8%
Today : $22.51 — gap to target +82%
🎯 on YELP : no call matured yet · 📊 on Comm. : 42.9% · -8.4% (14 calls)
in progress (365j)
matures : Aug 5, 23
Morgan Stanley 
Jul 19, 22
▼ Underweight · 🎯$33
Price at call : $31.38 — upside +5%
Today : $22.51 — upside +47%
Expected +5% · Actual +34% · Reason (≤ −15%) : ✗ No
🎯 on YELP : 50% (12 calls matureds) · 📊 on Comm. : 43.5% · -5.7% (92 calls)
-34.3%
stock +34% · XLC +14%
matured Jul 19, 23
Goldman Sachs 
Jul 15, 22
■ Neutral neutral · not a buy · 🎯$33
Price at call : $27.73 — gap to target +19%
Today : $22.51 — gap to target +47%
🎯 on YELP : 0% (2 calls matureds) · 📊 on Comm. : 18.9% · -36.1% (37 calls)
in progress (365j)
matures : Jul 15, 23
Morgan Stanley 
Mar 25, 21
▼ Underweight · 🎯$32
Price at call : $38.39 — upside -17%
Today : $22.51 — upside +42%
Expected -17% · Actual -9% · Reason (≤ −15%) : ✗ No
🎯 on YELP : 50% (12 calls matureds) · 📊 on Comm. : 43.5% · -5.7% (92 calls)
+9.4%
stock -9% · XLC -5%
matured Mar 25, 22

Frequently asked questions

Should I buy Yelp, Inc. stock?

This isn't buy advice. For Yelp, Inc., the analyst consensus is "Sell", with an average price target of $25.00 (+11% vs the current price). What matters is their past reliability on this stock: the most reliable one is right 100% of the time (4 calls tracked on Yelp, Inc.). We show the numbers — you decide.

Is it too late to buy Yelp, Inc.? How high can it go?

The most bullish analyst target on Yelp, Inc. is $26.00 (+16% above today's price); the average is $25.00. That's the upside they see. Check how reliable those analysts have actually been on Yelp, Inc. on our site before trusting it.

Is Yelp, Inc. still a good buy?

The most useful "opinion" isn't an opinion — it's a track record: 28 analysts have a real record on Yelp, Inc., the best hitting 100% over 4 calls. Current consensus: "Sell". Make your call on data, not noise.

What has Yelp, Inc.'s past performance been?

Historical returns and a "how much if I had invested" calculator: YELP performance & returns.

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